5 Branding Gurus in India and their Best Advertising Campaigns

 

One should not make any mistake about it; a loved and recognizable brand is definitely one of the most valuable assets of a company. And branding is more than just a cool logo or a good advertisement. Let’s find out how the top 5 branding gurus in India have done it with some of the amazing campaigns.

Piyush Pandey: The Man Behind the Dancing Girl at the Cricket Field

 

 

 

 

 

The ad industry’s favourite man with a moustache Piyush Pandey has captured the heart of the nation in the 1990’s. When he first arrived, the world of advertisement was a drab one. But then satellite TV happened and more clients were interested in television advertising. Pandey has always believed in storytelling and among his many successful ventures was the Cadbury advertisement. Not many know, but the Cadbury ad with the girl on a cricket pitch was one of the first ads where he wrote the lyrics and recorded a full-fledged song with jazzman Louis Banks.  And the girl Shimona who was cast could not even dance! It won ‘The Campaign of the Century’ at the Advertising Club Bombay’s Abby Awards.

R Balakrishnan and how he showed ‘Daag Acche Hain’

 

 

 

 

 

 

 

 

You have marveled at some of his cinematic creations at ‘Pa’, ‘Cheeni Kum’, ‘Padman’, but not many of us know that Balki had a successful advertisement stint at MullenLowe Lintas Group. In his own words, ‘storytelling happened, because nothing else happened’. The challenge for him was to bring out ideas day after day for different products. And his Surf Excel’s campaign ‘Daag Acche hain’ became viral in mid-2000s. Mostly featuring kids, these ads focused on the idea of helping others  or making someone smile even when they are spoiling the clothes. The campaign was ‘Jaise Bhi Daag Ho, Surf Excel Hain Na’.

Prasoon Joshi and how he made everyone realize ‘Thanda Matlab Coca Cola’

 

 

 

 

 

 

When Prasoon Joshi joined McCann Ericksson, the agency was not known for his creative excellence; his first challenge was to change the perception of Coke from a song-and-dance driven communicator to a storyteller and the idea ‘Thanda Matlab Coca Cola’ was born. Consumer never look at advertising at silos, they look at it in a holistic manner. Joshi used a clever twist to two very common lingos ‘Kuch thanda lenge yaa garam?’ and the typical announcement of the hawkers in train stations ‘thanda thanda’. The idea was to position Coca Cola as a cool refreshing drink for the youth. And when you crave for something ‘thanda’ or cool, the immediate word that comes to the mind is Coca Cola. The series conceptualized by Prasoon dissolved boundaries and placed Coca Cola as ‘ a drink for everyone’.

Prahlad Kakkar: The Man who showed that branding is all about taking risks

 

 

 

 

 

Whenever you see a Pepsi ad, remember that there is only one man behind it. He is no one other than Prahlad Kakkar. The only propelling factor that has kept him passionate about ads is that he can never get enough of telling a story in 30 seconds in the most engaging manner. It was and still remains one of the effective ways to reach out to the masses. Who can dispute the fact that Pepsi is still ‘the right choice baby aha’. Bold, candid and often outrageous, Kakkar is all about taking risks. Be it a Kit Kat, Maggi or a Dhara, Kakkar has always come up with something new.

Sam Balsara

 

 

 

 

 

 

Sam Balsara turned 67 this year, but he still has the passion of a youngster. For him, safe advertising is a mistake. With over 30 years of experience in the advertising industry, the Founder, Chairman & the Director of the Madison World Sam Balsara has worked in one of the most influential political campaigns in India. He has worked with the Modi team and has come up with some brilliant ideas about Narendra Modi in his electoral campaign.

 

 

5 Topics that you can Choose for Marketing Projects

While choosing a marketing project, it is imperative that you decide on what you want to become after five years. It is almost like a self-analysis which you need to do to determine your career path. Do you want to become a Marketing Specialist, Digital Marketer, Marketing Researcher, Analyst, Communication Specialist or a Web Analytics Person? Take up a project which depends on the kind of role you are going to take. Here are some of the topics that you can choose for your marketing projects.

Topic which is relevant for digital transformation

 

 

 

 

Currently we are witnessing the digital transition; a project which will combine the fundamentals of web development, marketing with the digital world as a vehicle will be appropriate. Ask any student of a best-rated MBA college and they will tell you that each and every topic in digital marketing will be interesting: you can do your project related to SMM, SEO, Analytics, Email Marketing or anything related to Display Medium.

Topic which is related to customer behaviour analysis/customer management

 

 

 

 

Those who are specializing in marketing in MBA, can choose a topic related to customer behaviour analysis or customer management. Students at one of the top 5 MBA colleges in Kolkata will tell you that marketing is more than creating just a jingle or a catchy line. You need to understand consumer behaviour as well. You can do a project on various consumer behaviour models: you can prepare a project on black-box model which emphasizes on the external stimulus response of a customer. You can talk about the personal-variable model or the complex model where the consumer considers both internal and external factors before buying anything.

Topic which is related to market potential of a particular product

 

 

 

 

All companies will agree that one has to know about the market potential before launching or relaunching a product. You can prepare a project where you can examine a proper method to analyze the market. To determine the market potential of a market, you need to do proper market research; you need to analyze your potential customer base, current environmental conditions, and your competition.

Topic which is associated with analysis of various market segments

 

 

 

 

Are you good with fieldwork? Do you have an aptitude for studying figures and long reports? Then you can think about a topic which can be an analysis of different market segments. Segmentation is all about identifying various group of buyers in a market to target specific services or products for each group. You can do a project on how companies can tailor or customize the offering for various groups. The idea of segmentation mostly starts with research and market analysis; often this topic involves detailed research, so be prepared to study a lot.

Topic about how you can create brand awareness

 

 

 

 

Most companies look for a suitable marketing strategy which will help to create brand awareness. Marketing students have to be good at two things: analysis and strategy. If you are good with strategizing, then you can create a project which can be a detailed roadmap about a specific product or service. Your project or report should be a detailed study about how you can build your brand.

Want to join one of the leading business schools in Kolkata? Take a look at https://www.bibs.co.in/.

5 Subjects that Every Finance Student Should Take

When you choose a career in finance, you are expected to find effective ways to manage the finances of the company, create wealth and increase the net asset of the organization. Most finance majors should be prepared to study topics which include planning, raising funds for the company, making wise investments and controlling the expenses of the company. Finance majors are expected to be experts in when it comes to critical decision-making which are often crucial for companies. Choose your courses carefully; apart from the regular finance degree curricular, one should study the following subjects.

Mathematics

 

 

 

 

 

If you have already taken courses in calculus and algebra in college, it will help you to solve equations in complex financial markets. A course in statistics will be beneficial as the subject helps to take crucial decisions based on likely outcomes. Thorough knowledge of the subject helps the finance students to know about the movement of a company’s stocks and how they can be better allocated.

Economics\

 

 

 

 

 

Knowledge in microeconomics will allow the finance students to understand the impact of the activities of the financial market; you will be able to understand how the activities influence the overall market economy. You get to study the behaviors that normally happen within firms and among customers. Your knowledge in Economics will help you to understand how and when financial decisions can impact firm’s success.

Communications

 

 

 

 

 

 

Any communication course such as presentation skills or public speaking can help the finance students to not only present the finance reports, but explain the meanings behind the numbers and equations. A good leader should be capable of delegating responsibilities to employees; most business students, a Finance major in particular need courses in crisis communications, corporate communications and public relation strategies.

Corporate Finance

 

 

 

 

 

Corporate finance is all about understanding the financial problems of an organization beforehand and prevent them. In case of any mergers and acquisitions, a concerned finance analyst should have knowledge about corporate finance. Capital investments are an integral part of corporate finance; decisions like whether dividends should be offered to shareholders or not, or a proposed investment option should be accepted or rejected can be taken without any hassle if you have knowledge about corporate finance.

Accounting

 

 

 

 

Although it is said that accounting has a narrow focus, it is important to take it as a subject if you are planning a Finance major. With knowledge in accounting, it is possible to focus on both past records and present reports; the creation and analysis of these records often become crucial for financial decisions for an organization.

Take a look at the courses offered at one of the major B schools in Kolkata. Click https://www.bibs.co.in/ for more details.

5 Ways to Make an Impeccable LinkedIn Profile

There are over 467 million members in LinkedIn and it is a growing network: do you think it is easy to stand out? A complete profile with good connections and a list of accomplishments may not be enough to grab the attention of the recruiters. Here are 5 creative ways to make a good impression after acquiring a degree from a reputed management college in Kolkata.

Go for a descriptive headline: use specific words

Use strategic keywords for your LinkedIn profile which will attract the right kind of connections. You have to proactively edit your headline; otherwise your current company and title will be displayed by default. This is not the kind of branding that you look for, as it will brand your company and not you. Include details such as functional expertise or your industry. The description should be such so that anyone can fathom things about you with a quick read. Like Manager of Sales is how you excel, more specific would be Manager of Sales, Digital Marketing and Social Media. This small addition will expand your network and help you to reach out to prospective employers.

Are you using the Plugins effectively?

Often simple things like plugins on LinkedIn are overlooked. Did you know that LinkedIn allows its members to include the LinkedIn function in websites? A customized JavaScript code is generated for a number of interesting features which ranges from your followers to a list of new job listings. The Follow plugin is extremely useful for websites as it allows the visitors to add you to their LinkedIn profile with one click. In case of business, the Company Profile plugin offers a reliable summary of the business. This appropriately-sized widget is a quick way to get new readers and enhances the scope of business.

See if the career chronology matches your resume

When you list a job on your resume, you need to list it in your LinkedIn profile as well. In case you want a complete career chronology in LinkedIn, match it with your resume to ensure consistency. Include all your previous employments in your LinkedIn profile: it definitely improves your chances of appearing more in searches by both people who wish to network with you and recruiters.

Did you know that you can personalize your LinkedIn URL?

Did you know that you can actually customize the LinkedIn URL attached to the profile to make it in your name? Your URL will appear more personalized instead of a set of random letters and numbers. This is a significant touch which has a few advantages: when shared with your recruiter, your profile looks clean. Once you include the customized URL to your email signature, it essentially reinforces your brand.

Emphasize on the summary

A summary which highlights the background with searchable keywords is a good start; you can maximize the summary further with a standalone description. You can play around with the tone of storytelling: often a more casual tone emphasizing on your career expertise can be really helpful. Add a tone of interest by including not just the current role, but list your personal accomplishments and key skills to round out the background.

Eager to know more about a business school which can accelerate your career? Take a look at https://www.bibs.co.in/.

5 Ways MBA can Boost your IT Career

A recent news flash: an Army Major who has served the Indian Army for the past 17 years decides to go for an MBA program in business school where he surprisingly finds a retired IG of Police among a bunch of 23-year olds. As choices and needs triumph over stereotypes, we find more and more professionals opting for business ‘school’ after considerable work experience. Like most IT professionals feel the need of an MBA degree as it helps them to support the business goals of an enterprise. The IT leaders who mostly report directly to the CEO or CFO supervise critical projects. Seeking an advanced business degree is a good option in this regard. Let’s see how an MBA can boost your IT career.

Think about the value of a MBA degree

After you receive your MBA degree you will be widely recognized as an IT wizard and a business expert. You will find yourself in equal footing with various C-level executives: your opinions and insights will be invaluable for your business. According to experts, an MBA degree helps an IT leader to understand the requirements of business and come up with solutions which will be beneficial for business in the long run.

A degree which works as an effective career management tool

An MBA degree definitely impacts the employment trajectory of an IT professional. When it comes to recruitment in senior levels in an organization, a IT guy with an MBA degree is always preferred. An MBA degree adds to the broader skill sets of a tech-savvy guy; moreover it opens doors of opportunities for candidates. With an MBA degree, you get a coveted position in your desired organization. Even when you think about working in a start-up, a degree in management will come handy. Think about jobs for MBA in Kolkata, and you will find most candidates acquire the MBA degree to seek better opportunity.

Learn about important analytical and business skills

Things that you will learn while pursuing a management degree will help you in day-to-day activities. You will have valuable knowledge about strategy, accounting, finance and this knowledge will prepare you for a new role with greater responsibilities. Added to this, one has to remember that digital transformation is actually forcing IT professionals to look deeper into the needs and requirements of your business partner. The combination of business skills and soft skills is enviable and helps an organization to prosper: a professional equipped with both will be considered as a asset.

Greater satisfaction in terms of income

It is an undeniable fact that once you choose the right management course in Kolkata, you will be better positioned post management. A better position equals good pay package. Most IT professionals use MBA as the springboard for senior-level roles which have higher income potential. Experience will definitely give you a leverage: but a professional degree will take you further.

A degree which shows that you are committed to profession

Most decision-makers are impressed with the idea of a person who is gutsy enough to pursue higher education after gathering work experience. There is a great deal of respect for individuals who do the hard work to obtain a management degree while juggling job and other responsibilities. This shows that you are committed to your profession.

Want to know more about a business school which can make a difference to your professional career? Check out https://www.bibs.co.in/.

Do you Need an MBA for a PR Job?

Can an MBA make a difference for a PR job? This is a question often asked by numerous PR professionals. An MBA degree offers unmatched networking opportunities; in a crazy competitive world, an MBA degree will help you to have leverage as compared to your peers and competitors. Still not convinced? Take a look at some of the benefits of having an MBA degree if you are holding a PR job.

Helps you to acquire analytical and critical thinking

Often PR professionals have a lack of understanding of business goals; an MBA degree helps to drill business goals in a PR person. This degree will help you think beyond the usual metrics of the business world and get a broader picture of how business functions. Most PR professionals have entertained the thought of running their own business, consultancy or agency. Other than your PR skills, you should have the skills to read a balance sheet, manage change, think about the operational expenses, and have sound HR policies. You can learn all these on the job; but an MBA degree will help you to acquire the expertise in a short time.

Helps you to grow your network

An oft-mentioned benefit of having an MBA degree is that it helps you to have a solid network. Now you may argue that even a non-MBA person has a huge network but it will be nothing as compared to what you might have after you enroll in a prestigious business school. With a solid network, one can chance upon PR-specific business opportunities which might not happen otherwise. Talk to people who have already made the leap from the communications field to MBA and you will know about the endless possibilities. Those who are not willing to start their own business can go for management positions after an MBA course, which might be a difficult to achieve otherwise.

Helps to understand your life goals

Those who plan to continue with an agency should rethink about an MBA degree. Most agencies hire creative problem solvers; but on the corporate side higher-education and MBA degrees are known as qualifiers for senior-level management positions. You will hardly find anyone in a senior leader position without a management degree. Those who want a senior position in the corporate world should and must go for the MBA degree.

Think about all these pointers and try to get an MBA degree when you still can. There are greater and better career opportunities waiting for you to be explored.

What you Need to Know before you Begin your Career in HR?

There was a time when human resources were primarily known as ‘paper pushers’; they were mainly considered as the document keepers in the organization. HR departments these days are extremely dynamic and they play a vital role in the talent development strategy of any business. Although an HR may wear different hats these days, the department still remains obligated to one of the most valuable assets of an organization: its people. If you are starting a career in HR after pursuing an MBA degree, these are some of the functions you will be expected to perform.

HR Leaders are the best Solution Providers

Some of the best and most impressive HR leaders are known to solve not only business goals, but are driven by a basic desire to positively impact the lives of the employees of an organization. An HR leader can definitely help in the business by driving change with both data and passion. Most people choose a career in HR precisely because this department gives them an opportunity to influence various aspects of an organization. When it comes to company policy, an HR manager is definitely one of the effective decision-makers in the company.

HR Leaders are Knowledgeable about the Core Business

HR managers who work in a business unit which supports the core business of a company should definitely know everything about the business. As you learn your own responsibilities in an organization, you should also learn about all the nitty-grittys of business. If your company is a small and growing at a fast, often it becomes extremely difficult to stay on top of everything. As a HR manager, your capability lies in understanding the employee psychology and how it can be aligned with organizational goals. Of course, there are some things that you can do to maintain employee satisfaction and company culture. You can start a small reward program where employees are recognized for their contribution to the company. How do you resolve a conflict situation? It can become difficult to define everything in a fast-growing organization. The process of resolving a conflict or the procedure of collaboration will definitely differ and vary. Effective communication might be the key.

HR Leaders Foster Transparent Internal Communications

How can an HR leader ensure that communication is mostly transparent and always done on time, especially when it is crisis communication? Good news travel fast, so if the company is doing well or there have been some positive changes in the organization, your employees will get to know that even before the news bulletin is out. When it comes to communicating bad news or any type of change, the best way to do it is go for honest communication in due time. This information should reach those people who are going to be directly affected by this change. A good HR leader never underestimates the fact that honest information shared in due time can save the day.

Is Doing an MBA after Work Experience a Better Deal?

Now that you have completed your graduation, you are on threshold of taking some important decisions in your life. Chances are that you may not be sure whether you should go for an MBA or join an organization for gathering experience. There are actually quite a few who are stuck in this similar situation. Finding it tough to choose between the two? Are you asking the question; can MBA after work experience help me to further in my career? Let’s find out.

Confident about what you need to do

During those 2 glorious years of your MBA course will have the opportunity to interact with students from NIITs, IITs, and NIFTs. If you do not have an equivalent brand name in your resume, at least work experience of two to four years will give you the much-needed confidence to take on the world. Your work experience will compensate your brand value. An MBA degree is not only about theoretical knowledge, but also about practical applications. In case you have worked in a designated field for some time, it will be easier for you to cope in an MBA class. Certainly you will be in a better position than your peers.

Clarity about your future endeavours

If you get into MBA right after your graduation, it may be hard for you to choose a major at the end of the first year. Students might have a general idea about most of the subjects, but experienced students definitely know better. A student who has already worked for two to three years before applying for MBA will definitely know about his/her strong areas; he or she will have clarity regarding the major. Also, the exposure to the corporate world helps him to take better informed decisions.

Better financial stability

If you already have work experience, you are likely to know how expensive a business school can be. When you enter the workforce just after college, as a candidate you will have more financial stability both during and after business school. For some MBA programs you may require a solid amount of work experience in your resume. Even when it is not the case, business schools often assess candidates on a number of factors. Having work experience will give you leverage before other applicants. Most candidates with previous work experience are preferred not only by B schools during admission, but they are a favourite with recruiters as well.

In other words, your work experience will be helpful as you will naturally develop skills which can be more specialized than an MBA degree. An MBA is a qualification which will allow you to have flexible business knowledge. If you have the opportunity to grab both at once, then why not?

5 Advantages Of An MBA Finance That Every Student Should Know

There are definitely more than 5 reasons to specialize in Finance while doing your MBA. Finance has seen extensive growth despite current economic downturn; with an MBA degree in finance you can have rewarding career options in wide range of industries. Let us just say that these are the 5 perks available to individuals who want to implement exciting changes to their lives.

Narrowing your Focus

Those who want to start their own business after completing their MBA can opt for a finance major; it will allow you to explore a field with many job opportunities. A finance degree will help you to collaborate with some of the decision makers outside the organization like government officials, banks, suppliers, stockholders and other business operators.

Eligible for Upper-level Management Positions and Promotions

The MBA in finance opens up employment opportunities, especially for those candidates who already have work experience. Graduates of an MBA programme can find work in various financial institutions like investment companies, banks, mortgage companies and financial services firms. In 2016, three-quarters of employers mentioned that they plan to hire MBA graduates while almost 92% have increased the number of MBA internships in their organizations. With an MBA degree in finance, you will be able to apply in higher-level positions and increase the career opportunities. And of course gaining new skills can act as a catalyst to kickstart the transition from one career to the other.

Greater Job Security

The job market is extremely turbulent these days; there is a sense of uncertainty everywhere. With an MBA in finance, you will have more marketable skills which will earn you greater job security. And at the same time there will be no dearth of opportunities. If you have work experience, you can join as a financial manager  in different companies. Those who love organizational responsibilities can manage investment activities or can be engaged in preparing financial reports.

Exposure to Wider Curriculum

The finance stream normally includes a wide range of topics in its curriculum which help students to perform better. The curriculum not only educates you about finance, it also gives fair ideas to the students about marketing and statistics. You can specialize in corporate finance, investment banking, and risk management and even get absorbed in different chartered accountant firms with a finance major in MBA.

Wider Scope of Application

Apart from attaining a degree in finance, students are also trained in analytical thinking, and concepts of making good managerial financial decisions. With an MBA in finance you will have a managerial perspective on all these concepts which will help you to further your career.

 

 

Surviving in a Workplace

A fresher just out of an MBA college can find the corporate set-up to be pretty overwhelming. Often you learn the most valuable lessons about workplace survival in the job itself. It is always better to equip yourself with some essentials so that you can deal with literally everything that accompanies the corporate rat race. Whether you have a difficult boss, are struggling with your new assignment or your colleagues, here is a survival strategy for your workplace.

Are you prepared for everything?  

Pay attention to subtle things in your workplace; has there has been shift in the way the top management behaves with you? Are you missing out the closed-door meetings? In a workplace, often employees freeze when they face the unexpected. It is always better to approach a sudden change with a positive mind. When you suddenly find yourself reporting to a new boss who is half your age, forge a relationship with him or her. It is the perfect way to tell your new boss about your skills and competence and you can benefit the organization.

Always be a team player

Never do anything that will put you in an unfavorable position in a team. Little things like coming late or not finishing your work on time often create resentment among your colleagues. It may also irritate the boss. Most of the bosses like it when you are quietly doing a job without any trouble. They will definitely not like the fact that they have to take time out of their busy schedule to deal with problems created by you. Always accept challenges as opportunities; work closely with your team members and do not try to hog the limelight. Trust your core group of associates and colleagues, but also try to establish new connections. Remember, when you are in a team, the perspective of each member matters.

Think about strategic moves in your career

Career advancement is like a game of chess; it requires planning and answers to your what-if scenarios. None of this will be easy, but in order to be successful you should plan well ahead. Remember, that five years down the lane you are going to live in a place which you have designed today. Irrespective of your current position, try to gauge how your current position fits into the overall strategy of your organization. Can you do something to make your position more consolidated in your company? Can acquiring new skills help you in the long run? Make informed decisions so that you know the ways in which you can advance in your workplace.