Learning with BIBS – Jinia’s Experience

Jinia Bhattacharyya – one of those bright young minds who decided to pursue PGPBM (Marketing) from BIBS and finally got a placement with Britannia. In this write-up, I will tell you a story. A story of a girl who was “not so good” in spoken English and dealt with several difficulties, the girl who was aware of the fact that “she can” achieve heights, but was not aware “how to”, the girl who was confident enough to crack any interview but had butterflies in her stomach due to some unknown reason.

Finally, when we managed to get an appointment with that busy lady, she poured her heart’s content and told us how BIBS became the friend, philosopher and guide throughout her entire journey.

Q: Kindly share your experience and feeling of the day before your campus interview.

A: Honestly speaking, before that interview of Britannia, I had appeared for some more interviews with companies like Godrej, Johnson & Johnson and Nestle. My interview with Britannia was just a couple of days after the Nestle, so I was already through the process of being interviewed by various organisations and that helped me a lot. Though a palpitation was there in my mind.

Q: As a B-school, what unique thing of BIBS helped you most?

A: Apart from those theoretical classes, BIBS provided us with various practical exposures related to product launch, marketing strategy and so on. It acted as a finishing school with everything a student would love to take part. In addition, the most important thing is, they deliver everything as per their commitment.

Q: What are the differences you see in yourself before and after studying at BIBS?

A: Though I was from a marketing background, however, I had some lacking related to soft skills and communication skills. I was also not confident about giving a presentation. BIBS helped me out from everything related to business etiquettes and so on. Beside conventional education, they also helped me in developing marketing skills.

Q: Why BIBS and not any other B-school?

A: My primary reason was the low budget offered by BIBS. Moreover, they offered us with effective and industry standard materials, which helped me a lot in getting the right things within the right time.

Q: Any suggestion for those looking for an MBA in Kolkata?

A: Every student should make sure that the affiliation and recognition of the institution is a proper one. But a student should be aware of the fact that, most of the institutions fail to attend their commitment. I’m glad that I joined BIBS, the only institute that fulfils its commitments.

Not Just an MBA Degree… EARN WHILE YOU LEARN with BIBS – PGPIBM Program

Nowadays, earning an MBA degree is not a big deal; however, what really matters for us is the learning procedure. Yes! Even in these days of placement-centric education, learning does matter and what can be better than if we can earn a substantial amount of monthly salary while learning?

PGPIBM – a 2-year industry integrated full-time management program, designed to cater the needs of the modern students like us. One of its kind, this program starts with 7 months intense classroom training followed by 15-17 months of meticulous work experience. As a result, I started earning as early as 7 months while simultaneously having corporate exposure with some of the best companies in the industry. Fun, isn’t it? And that is why guys and girls of our age not only prefer PGPIBM but also, it gives a shining edge to our career. It brings together the classroom assistance and practical experience. The course backs you with that extra mile, which makes you unique in the long queue of campus placement. After completion of 15 months paid corporate exposure, when we returned to the campus for the final placement (of course, many of us got PPO from the same company itself), we had much better edge over other MBA freshers, as along with a regular MBA degree, we also had a substantial work experience to compete with others.

As I personally have gone through this course, I should describe some of the salient features of this PGPIBM to give you a 360-degree idea of what I am actually talking about –

Common 2 Months Induction –

Confused? Quite natural and initially I was too. On the first two months, you will go through an induction, which is common for both PGPBM and the PGPIBM programmes. This induction helps you in deciding the course you want to pursue. It helped me a lot.

Live Projects and Ex-Curricular Activities –

The first 7 months of education was packed with various live projects, field assignments and extra-curricular activities, that gave us immense industrial knowledge, as well as a great boost to our communication and personality traits. This, in turn, helped us to crack the interviews of the great corporate houses only 7 months after joining the course.

Networking Opportunity –

Backed by the institution’s immense connections and networking opportunities, you will get to know about real-world happenings. This thing is really helpful when you are a fresher and just planning to give your career a good shape.

Guaranteed Final Placement –

Yes! And this is a fact. The authorities have a record of accomplishment of 100% placement students for consecutive years with big names. I was placed with a big name too; I never thought I would manage to.

A Regular Full-Time Degree –

Upon completion, you will get a Regular Full-Time MBA Degree  affiliated to Vidyasagar University, so nothing to worry about. Just chill and give your best. They will take care of the rest, as they did in the case of many others and mine.

MBA Over, What Next!

So getting enrolled in the B School with Best Placement was not easy and neither was completing your MBA easy, but Congratulations now that you have successfully completed your MBA. Now it’s a brand new and tough world outside. So are you ready for your first job?!Here are some points to keep in mind as you prepare yourself for your first job.


You may expect a huge salary, now that you are an MBA but that is not going to happen. Sorry! Your first salary will be as par industry standard and will be enough to cover your monthly expenses, but do not expect it to help you lead a lavish life. With every passing year, your experience will add more to your salary.

Impact on your Next Jobs

Your first job will be important even though the salary will not be up to your expectations, yet it will be important. It is mainly because you will get exposed to the professional world and will learn how to work in a team and will lay the ground work for your future as well.

Paradise Lost!

For many their student life is the best one and they expect their job life to be life full of Hatred. But this may not be true for most of you. You will love the new environment, you will love the importance and most importantly the freedom to earn and spend at one’s own will. There may be difficulty in the initial days, but you do remember your initial days in school, they were not easy either. So don’t expect your job to be horrible, you may actually love it.

Long Hours and Stress

It is more like a myth, so you better not expect this from your job. There might be days when you will have to work from the sunrise to the sunset, but with every passing day, you will figure out how to accommodate everything within your work schedule and you will have ample amount of time to relax and enjoy your free time.


Many students feel or expect that their first job will be a trap and that like Dr. Faustus (The famous character  in Christopher Marlowes The Tragical History of the Life and Death of Doctor Faustus)  they have sold their soul to their boss and there is no way you can escape. But that is not true. You have more opportunity than you know about and that your first job will simply build you and enhance your skill. You can always leave if you want or stay if you love your job, but you are never trapped and chained forever.

So stepping out of the MBA College in Kolkata will give you ample opportunities for your job but your first job is important but along with it a positive mindset and being prepared for your next step is equally important.

Do Not Just Study, Do It Effectively

So much to study and so little time! With the whole new phase in your life, with your student life on the verge of ending and you are about to enter the professional world, it is very important to manage your time and study effectively. Getting enrolled in a management college in Kolkata is just the first step. The next steps are the most crucial ones.

Be Prepared
Don’t just let everything for the last moment. Be prepared everyday on your class. Read the portions that are to be covered the next day in class. This will help you in having a head start as well as help you understand your lesson better. If you think, that cramming on the last night will help you, than ‘best of luck’, because that is what is going to help you the most, if cramming is your solution.

Daily Schedule
For effective learning, breaking your study in smaller blocks and assigning them equally in daily schedule is the best way. Prepare a daily schedule and stick to it, and you would be ready to face any exam on any time. Just make sure, you allot just one day every weekend to revise what you have been studying the entire week.

Choosing the Right Way
While many can spend hours on end cramming, many students prefer to take break after each hour and then move to the next subject in the next hour. Even though the learning process varies from person to person, but studies show that taking break between studying helps in better learning.

Note down the Keydates
Your MBA program may have many vital dates like, the dates of project submission, of examinations, assignment deadlines and the likes. It is suggested to keep a note of the dates and add it on your diary or keep it posted on your study table. The date will help you make a mental note of the deadlines and will help you complete your study effectively within time.

Arrange Your Subjects
It is best suggested that you should avoid studying topics that are similar in content. Try to study them at different hours for better understanding and memorizing. Or you may even study them in different rooms, which will help your brain in differentiating the similar subjects easily.

Keeping in mind these pointers, these will simply help you in effective learning and completion of your program in the best MBA College in Kolkata and ensure top MBA placements in Kolkata.

Unconventional Grabbers

Can you recall the last time you went through an interview?

Well, interviews have always been a nightmare.

Gone are the days of stiff cover letters and awkward interviews. Recruiting isn’t what it used to be. Some companies have thought of giving the interviewees an entirely different feeling and making interviews delightful.

Form adding games as a part of the recruiting process to actively looking for talent in unusual places, let’s check out the most innovative ways through which some organizations recruit:

It’s Party Time

Lights, Camera, Action!!  W Goa, part of the iconic W Hotels, a luxury hotel chain owned by Starwood Hotels & Resorts Worldwide concluded India’s ‘first-of-its-kind’ recruitment search with a “Night Casting” selecting their talent in a spectacle of music, lights and entertainment at night party.

Held in the ballroom of The St. Regis, Mumbai, the venue was transformed in a cosmopolitan vibe with music and signature mocktails being served to the potential candidates.

Held in the ballroom of The St. Regis, Mumbai, the venue was transformed in a cosmopolitan vibe with music and signature mocktails being served to the potential candidates.

Further to the Casting Night events, the Casting Call continues and interested candidates are welcome to apply by submitting their profile, photos that best represent their personality and a short write up about what makes them the right fit for the job and they are judged on their persona, inter-personal skills and attitude.

  • From Roadside to Workshop

Volkswagen which had a vast segmentation of four wheelers, expanded their scope of recruitment as well.

Breaking through the conventional ways of hiring, Volkswagen purposefully distributes damaged vehicles to the garage across Germany concealing a job advert on the undercarriage of each.

The mechanics of the different shops had an idea about the owners of the cars and they repair and re-model them as per their skills and creativity.Who-so-ever have observed the advertisement have applied for the job as well.

This makes the company easy to shortlist the CV’s on the basis of the genuine talent of the mechanics who have applied for the positions!

  • Let’s Play a Game

Imagine how exciting it could be to get selected for a job by playing just a game? The famous Marriott hotels and resorts being one of the most successful brands in hospitality business has come up with a unique method of employment.

In attempt to recruit more employees as well as attract applicants for international branches, Marriott launched the “My Marriott Hotel” game. Players manage a virtual hotel restaurant kitchen, purchase supplies on a budget and manage employees as well.

Whoever is interested to apply for the job can click on the “try it for real” button on the top corner of the game, which redirects them to the company’s career site.

Marriott screened the applicants by their performance in the game and invited for further rounds.

  • Back to schooldays

Imagine the prime numbers can help you to land in hiring table?

Google came up with a billboard in Silicon Valley that read

{first 10-digit prime found in consecutive digits of e}.com”.

Brainiacs who calculated the answer to the mathematical puzzle knew the billboard directed them to www.7427466391.com. And when they visited the site, they were presented with another challenge. Only those who entered the correct answer were re-directed to a page that said:

“Nice work. Well done. Mazel tov. You’ve made it to Google Labs and we’re glad you’re here. One thing we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we’re looking for are the best engineers in the world. And here you are.”

In addition to engaging the right audience, the puzzle worked as an effective filter for the applicant pool. This left Google with a group of candidates that clearly enjoyed and excelled at solving complex puzzles.

Now that you know of the creative recruitment campaigns, which one has made an impression on you? Look out for the next company interview you appear for .

He Who has Health has Hope, And He Who Has Hope, Has everything

He who has health has hope, and he who has hope, has everything.But sadly, we often fail to know the value until and unless we lose it. Being an MBA student, stress and balancing job and studies along with my personal life did put a toll on my health. Skipping meals, eating out, clubbing or partying, travelling and not to forget late night studies clubbed with social media did have its effect on me. It was during my idle time in bed with my endless dates with Doctors and medicines that I realized that neglecting health was definitely a bad idea. Here are some tips to stay healthy while you prepare yourself for a better future.
Eat Healthy

A golden rule, simply take your food (healthy please, and not ‘chai’ or fried snacks on the go) on time. Take a heavy breakfast first thing in the morning and if possible replace your dose of caffeine with some milk. Add fresh vegetables to your diet and you will feel the change within a month. Or why not start a club to preach others to incorporate fresh vegetables and healthy food in their diet. The more the merrier.

Exercise your Way

Eating healthy is never enough. Get up early in the morning and go out for a walk or exercise for just 20 minutes. Ofcourse you can spare 20 minutes for yourself. If you feel lazy ask your friends to join as well. Take a walk around the Lake area before or after your classes, or simply walk your way from metro to your college and walk back to the station at the end of the day. That way, it will be fun and even your friends will incorporate some healthy habit in their routine. After all sharing is caring. A healthy body and a healthy mind will automatically result in a better and balanced life for all of you.

Rest Adequately
In case if you are wondering, how to wake up early for the exercise sessions, just skip all your late night activities and sleep early. Know your limitations. I know many, who would say, they don’t have the time to get a good 7+ hours of sleep since they have many things to juggle. But if you ask me, speaking from experience a good night’s sleep will ease up a lot of thing. Don’t leave your assignments for the last moments. Most of the MBA schools allots ample amount of time to complete your assignments. Simply plan properly and you will soon learn to manage your time efficiently.Taking rest for adequate hours will simply boost up your productivity and juggling will become an easy affair for you. Remember, even superheroes need to rest.
Limit your Hours Of ‘Socialization’
Stay away from your mobile phone for atleast an hour. If you want to have a chat, chat in person not via web. If you want to spend your free time, indulge in your hobby (not gaming, please) or spend some family time. This will reduce your stress and make you feel happy. If you want to discuss your studies meet up your MBA mates and go for group studies. This way, you will be able to study together, help each other to sort out any doubts and also occasional chatting in between will simply keep you refreshed. After all mental health is also important. And a better mental health means better productivity in work and your MBA classes as well.
The Normal Norms
Maintain hygiene, stay away from caffeine and nicotine, keep a positive approach and take regular break from your daily life and travel a lot to stay healthy. An occasional stroll amidst the Nature in the Rabindra Sarobar region will simply help you relax and stay connected to yourself.
Start leading a healthy and happy life. If possible start a health club, as your batch mates to join. This will make it all fun and enjoyable and will lead to a healthier, more productive and hence a better life.

Emerging Trends in Evolving Strategies

MGIS  – A Corporate Connect Endeavor Of BIBSManagement studies have opened a door to a plethora of career options for students throughout the world. Graduates aspires for MBA degrees as it assures high salaried jobs and scopes of development to be successful in life.

MANAGEMENT GUEST INSPIRE SERIES” also known as MGIS, is a popular event of “BIBS Kolkata”. The August edition was held on 20th august 2016 at Gyan Manch. The first MGIS of the 2016 season featured “EMERGING TRENDS IN EVOLVING STRATEGIES”.

From left to right : Mr. Rajat Kumar Guha, Mr. Rohit Kr. Ghattani, Mr. Vidur Kapoor, Mr. Sandip Chattopadhyay

The panel of speakers from different sectors of the corporate world were present to give the students of BIBS a deep insight of the industrial world and how every thing is changing in the ever changing milieu of business and profession.

The entire auditorium greeted the three distinguished guests with a huge round of applause,

  • Mr. Rajat Kumar Guha, Manager-Sales, Idea Cellular
  • Mr. Sandip Chattopadhyay, Regional Manager, Pidilite
  • Mr. Rohit Kr. Ghattani, Area Sales Manager, Parle Products Pvt. Ltd.

From left to right : Mr. Rajat Kumar Guha, Mr. Rohit Kr. Ghattani, Mr. Vidur Kapoor, Mr. Sandip Chattopadhyay

The ceremony was inaugurated by the words of our respected chairperson Mr. Vidur Kapoor, and he mentioned in his motivating speech that, “It is not important for you to know everything, but it is important to know where to find it.”

Change to accept changes.!

The first guest speaker was Mr. Rajat Kumar Guha. He suggested  to keep pace with the recent trends and the need to change ourselves both mentally and physically to accept all the technological changes that has and will be emerged in the recent times.

The students were informed about the pace that are moving towards the future with the new technological miracle of the Sixth Sense Technology adopted by Mr. Pranab Mistry Vice President Researcher of Samsung. He also showed us a video of the technology which is a wearable gestural interface that augments the physical world with digital informations and leaving the students with a lot of food for thought.

Mr. Guha also suggested to keep a good relationship with all  the former clients, partners or colleagues even after switching jobs.

Passion is the key to success while innovation is the pathway..!

Mr. Sandip Chattopadhay was invited next to take on and he began with a motivating quote, “Reality is harsh if there is a failure, failure is the experience that gives us success.”

He went on saying that if you are really passionate enough for jobs then every jobs can be of demanding.

He presented a recently launched product known as Heatx of Pidilite which have a higher melting point than regular industrial adhesive and told about the extensive research it required, proving his points that passion is the key to success while innovation is the pathway.

Be open for learning to keep up with time..!

Mr. Rohit Ghattani, the next speaker, suggested that the best way to keep up with time is to be open for learning all the time and update ourselves. He mentioned that now-a-days we are more involved into facebook and whatsapp but we should indulge more time to acquire knowledge from Google and also from various Ted Talks and to be continuously evolving. He went on saying that we must always try to keep a wonderful relationship with the old clients, you never know when you have to acquire business with them as well. He wrapped-up his session by giving us a fair idea about how competitive selling biscuits in the Eastern region of India is because of the presence of many local biscuit brands. So thinking out of the box and gathering information constantly is of prime importance. He also mentioned about the benefits of less using social network.

This enriching session was followed by Mr. Vidur Kapoor sharing with the students on how to prepare for the  interviews and how to get an all round development which most companies look for when they recruit.. The speakers left the podium to  a crowd of inspired future managers.. As the name stands Management Guest Inspired Series was yet another success as it really inspired all students to be better managers!


Blog Editors:

Niladri Sekhar Dey | Debjani | Shayak Basu | Ankana (MBA Batch of 2017)


Through Thick and Thin, MBA has Stood the Test of Time

“We’re like The Apprentice, only nicer,” says Terry Kendrick, MBA director at Norwich Business School. During the course, students find themselves pitched in competition with each other in a way that resembles the popular television series: in teams, they create an event to make money for charity. “But we give them a couple of months to do it, rather than a day, and we’re not Sir Alan Sugar,” he says.

Typical of many courses, Norwich’s emphasises group work, collaboration and, crucially, experience- and skill-sharing – the hallmark of a good MBA. “Half of what students learn is from us, and half is from their fellow students,” says Kendrick. And that is what BIBS Kolkata being one of the best B. Schools in Kolkata prepares students for.

In the current economic climate, MBAs have never had it so good. Their appeal is counter-cyclical, with many applicants taking the chance to polish skills, build networks and look at alternative careers during hard times. “They give a chance to look at theory behind business practice in an atmosphere of calm and self-reflection,” says Paul Forrester, director of MBAs at the University of Birmingham. “You develop skills you might not have discovered.” Business schools across the country are reporting a rise in numbers of applicants for full-time courses, and a huge range are now on offer, both flexible and full time.

In essence, an MBA gives a solid grounding in general management, and is targeted at graduates with several years of management experience.

“You emerge with an appreciation of all angles of business,” says Kendrick. “You might spot if an accountant is pulling the wool over your eyes in a board meeting, identify a problem with a supply chain or recognise when a marketing department isn’t delivering.”

Graduates of MBAs also say one of the most useful elements is coming into contact with individuals destined for global managerial careers. “This ready-made network of influential contacts tends to outlast any of the knowledge gained,” says Anne-Marie Martin, director of the Careers Group at the University of London.

But be warned, says Jeanette Purcell, chief executive of the Association of MBAs (Amba), which accredits courses in the UK. With fees for the cheapest course starting at £10,000 – and exceeding £40,000 at the top end – MBAs are a significant investment; that’s before you’ve even accounted for costs such as loss of earnings, books and living expenses. Typically, people apply for three reasons, says Purcell. They might want to use redundancy money to retrain; they might want to secure their future in an uncertain climate; or they wish to switch industry or set up their own business. “All these reasons are valid, and the right course exists for each one,” she says.

While the reputed rise in salary is legendary, be realistic, says Amba. Graduates of MBAs immediately enjoy a salary 46 per cent higher, and 129 per cent higher three to five years after completing an MBA, according to Amba’s latest survey, and the average salary is £72,500.

But these figures include salaries of overseas students who, in relative terms, find better-paid work in the UK. If you aim to change industries, don’t expect a pay hike immediately, says Kendrick. “You’ll probably go in at the pay level of your previous job, and won’t reap the rewards until two or three years into it.”

Amid the wealth of courses, some digging will help turn up a course to fit your needs. While the content and framework of an MBA is standard among most courses, focus and methods of teaching can vary hugely. “Look at how the course is textured with guest speakers. Is it self-contained study, or practical group work?” says Kendrick. “Find out what industries and companies the business school has links with.”

Most MBAs offer specialist modules or a chance to diversify during the elective – usually a project lasting the final three months of the course. “These electives demonstrate where the focus is. Many are increasingly entrepreneurial; looking at small business and corporate responsibility,” says Purcell.

Some established MBAs – from London Business School, Cranfield or Warwick, for instance – continue to carry huge prestige. Many newer courses have added extras or specialisms in order to distinguish themselves. Norwich Business School, for instance, offers an MBA in strategic carbon management and an extra diploma in management consultancy.

This course paid off for Dr James Kazer, 35, who now works for the Carbon Trust. Formerly a software consultant in the automotive industry, he is responsible for maintaining standards of measuring the carbon footprint of goods and services, from a crisp packet to a financial product. “I could tell the [car] industry was a little shaky, but knew it wouldn’t be easy to get a job in a new sector. I’ve always been interested in conservation and the environment, and this job fits really well.

“It’s important to know the language, attitude and background of an industry – so you sound like you know what you’re talking about. The last six months of the MBA were really valuable – I don’t think I’d have got the job without it.”

Before committing to a course, visit the business school if possible, speak to former students, and attend some of the lectures, says Purcell. While full-time MBAs are in demand, some companies will sponsor employees to complete an MBA part time. “If it’s accredited, it will carry the same kudos,” says Purcell.

However, flexible study carries its own problems, with many students reporting the combined pressure of work and study is too extreme. MBAs are demanding, with conscientious students putting in 12-hour days, five to six days a week.

A degree and at least three years’ experience is a standard requirement for accredited MBAs, although some schools such as Birmingham ask for a minimum of five. Time in junior and small project management can be sufficient, if you can show you bring skills and knowledge to share with fellow students. The average age of MBA students is 32, though some may be in their forties or fifties. Some schools require a GMAT (graduate management admission test) or similar. Treat your interview as a two-way process; a chance to discover whether the course suits you. “This isn’t something to do if you’re just hiding from the recession,” says Purcell. “It’s potentially life-changing.”

Manzoor Hussain completed an MBA at the University of Birmingham in 2007. He now works as category and procurement change manager at Martin-Baker Aircraft Company Ltd.

“I’d been working at Ford and wanted to put academic rigour against some of the stuff I was learning. There were all sorts of business and management theories cascading around me, but they weren’t well implemented.

I got a comfortable feeling looking around Birmingham, and the level of detail of the course seemed right – broad but not too broad, and very strong on experience.

My interview investigated my experience [and] what I could add to classroom discussions. You need to be able to understand the context of the theories. At 37, I was one of the older students.

When I finished the course I was broke, and returned on a short contract to clear my debts with the first company I’d ever worked for. They offered me a job at the front end of developing procurement strategy. The MBA gave me leverage to get this; I could show I had potential.

I could think differently around key topics and share thoughts in a different way from the past. It’s given me a broad perspective; it’s incredibly useful. I can look at things more strategically and add to the day-to-day running. I don’t spout academic text.”

In Kolkata BIBS stands as one of the best B. Schools in Kolkata and provides education that is designed to make one the most valuable asset in any company’s workforce. So Be it hail or rain, the MBA will stand the test of time.

An Interview With Mr. Raj Biswas, Marketing and Sales Manager,Tata Motors

  1. Sir, What is your advise to the fresh MBA Graduates ? My advise to the fresh MBA graduates is having practical knowledge along with theoretical about the business is very important. One needs to be discipline because today in the corporate world is to have a very disciplined work life and good ethics. So apart from bookish  knowledge it is very important to have practical knowledge.
  2. Sir, How does your company reward good performance ?

 As it is known that in a company like Tata Motors which is a global company and it has a employee strength of 75000 so there is no such parameters as to we need to do or we should do but there are a lot of appraisal for our employees like the one we have the Employee of the Month accompanied by awards for people who come up with new initiatives. In Tata Motors actually we have lots of reviews for people to enhance their skills, experiment and to come up with new innovative ideas. Tata Motors is a very employee friendly company where people have the space to explore themselves.

  1. Sir, What according to you make your company successful in the motor sector ?


Automobile sector is a big sector n if one goes through this sector and have a look at the Auto Plan till 2026, India is having a very aggressive planning as it is a part of Make in India and Skill in India project. So we at Tata Motors are forming an integral part of Make in India concept as we are the leading Auto Maker in the country so these are some benefits which push us ahead and we also have some new launches this year and this is how we are growing and this sets us apart.

  1. Sir, What are the new projects that you are working on and the ideas ingrained by you for making them successful in the market ?

Well that is Confidential and you will come know about by watching the advertisements in next couple of days but as I mentioned that we always look forward to innovations and and because of that we had three launches last year and this year too we are coming up with  two to three launches. We have products both in commercial and passenger. We are coming up with advertisements and revealing the teasers and we have also showcased our products in the Auto Expo this year but I could name the products as these are code names which will change later on but any how we are working fantastically on our products and you would get to see them very soon.

  1. Sir, What are the things that you regarded during your journey ?


It is very tough question, basically I believe in hard-work and I think that there is no replacement to hard-work. An average person can become extra ordinary if he/she puts in dedicated hard-work in to his work and an extra ordinary person can become average if did not put efforts in order to perform good. So hard-work ,Work Ethics and precision in work is very important and it is very difficult for an individual to carry all these at one point of time but one can at least attempt to have a detailing in his performance. I would like to share an instance that when I joined my first company Maruti I learned that in order to analyze any problem it is very important for an individual to do a site visit and then find solution and not in board rooms . In Tata Motors , the work ethics and the team work are the things which I have learned during my journey so far and I want every individual to inculcate these qualities  in themselves.

6.Sir, One such incident where it was difficult for you take decision and the measures you took to overcome that situation ?


In the field of sales there are plenty of such issues where it is crucial to take decision and it is difficult to isolate one. I remember there is one such situation which is very close to me is once we did a project in order to increase Vista sales as at time it was not doing well in West Bengal and it was difficult because once the vehicle gets stuck into the stock it becomes difficult for not only the channel but also for us, so then we called for a meeting and we as a team came up with a very innovative idea of Upgradation that is from first time buyers to second time buyers and this change was successful not only in West Bengal but in  incorporated entire East and so the sales of Vista got short- up at that time and this is one such incident which I always recollect.

A Conversation With Mr Indranil Mitra, Vice President, Lowe Lintas and Partners

Anudh        : Sir, what are the challenges a fresher may face to enter the advertisement world?

Mr Mitra    : Today advertisement is very specialized. There was one point of time it was about knowing your immediate consumer but today you don’t know who your consumer is. Because taking interview on mobile was unthinkable few years ago it was also unthinkable that I could reach out to you through your mobile. I think the most important thing that a fresher needs to know is how to expand his knowledge base because it’s not important to know one part. Nobody wants a general physician anymore we all need a specialist. While you are talking about Lowe Lintas it’s a creative wing but when it comes to media my counterpart is a specialist, when it comes to digital another counterpart is a specialist. So I’m no more a physician who would suggest these are the medicines you should have rather we tell you these are the ideas and based on that we expand the idea into 360 degree. So that is something which as next generation leader you need to inculcate in yourself. You also need to know that there is something beyond Google. Getting information is not difficult anymore it is very difficult what information you use where. It’s all about knowing how to reach out to a person and for this what is important I think is knowledge.

Anudh        : How do you stay up to date with new marketing technology?

Mr Mitra: If you talk about me I’m a learner, I’m learning every day. HMT didn’t know that immediately Nokia would come up and eat up their market. As Airtel is the largest seller of music in India what I think is my immediate competition is not competition with anyone. For example when I wake up in the morning I don’t say that I’ll do this or I’ll do that rather I have a lot of options to do. So what is important to know is basically how we are going to reach out that option and therefore as life becomes more fragmented it is important to understand to understand who your consumer is. Traditional advertising isn’t applicable anymore. For example, Bata, Khadim’s and woodland all are shoes but their target audience is different. It is all about what you have in your mind that is positioning. When comes to adventurous shoe Nike comes to our mind but when it comes to school shoe then definitely Bata stands tall. So that is how the product is placed in your mind it’s about positioning. The most important part in our life is how to sell yourself because when we look at you what we see is in the next five seconds what will be your elevator speech which is basically going from floor one to  floor five, you need to say something interesting about yourself so that I think that this person is interesting. It is about again positioning in mind, after which you can talk for an hour but it doesn’t make any difference.


Anudh        : Sir, what tips do you want to give us for our improvement?

Mr Mitra: First of all it is very important to listen, we all speak, and most of us love to blabber without having a point of view. What is important to listen and then work perfectly. It is the guy who listens what is the pulse in the market and take it out from there is the guy who makes it out.