Mr. Swyambhu Roy – Branch Head – Micromax Informatics

How is the work environment in a telecommunication industry?

A: Post 5th Sept when Jio came in, things changed a lot. The products and the demand of the customers has changed. Data usage is where telecom stands right now, it’s the future. The network coverage and the geographical coverage provided is the only key to success now.  From a HR’s perspective it’s very good, this is an industry where you can learn a lot of things in a number of ways, and learning different things makes it more palatable for you to understand.

How do you think the GST will affect the industry?

A: If you are planning something really big for the whole country, this raft of GST is too early to understand. The step has been taken to do something really good which will actually help the economy to grow but on the other hand, we are really lagging behind.

Do you really feel that there is no second chance to a first impression?

Yes. Definitely there is. Mr.Marvin Attapattu , the renowned Srilankan cricket captain, in the beginning of his career had many failed attempts and was dropped out of the team twice But, he made a comeback and became the skipper of the team. With hard work and determination, you can get a second chance to improve your first impression.

What makes you stay positive?

A: One word in which I’ll answer ‘belief’. If you don’t have believe in yourself you won’t be able to trust others, and hence, there will be no self-confidence.

Success cannot be measured in terms of money, do you agree?

A: True. Swami Vivekananda and Mr. Ambani bothwere successful. So, money is not the common factor.

How do you keep your employees happy?

A: There are two ways, the moment you go up the ladder you start delegating the right thing to the right person. If the person working for you is not happy with his own job, then your job is in trouble.

How can you grow quickly in a telecommunication industry?

The way the industry is shaping up you need to have a prior knowledge of networking and management,you need to have a perfect blend of it to become successful.

Any piece of advice for MBA students?

Stay focused and think like an entrepreneur and be your own boss. That’s what MBA and BIBS will guide you to do.

Subhashree Dey

Sec D 2017-19 Batch

Mr. Sayantan Singha – TSO – Heinz

Industry leaders from different sectors visit our students frequently to make them more enriched and groomed for future. Mr. Sayantan Singha, TSO, Heinz visited our campus on 12th August, 2017. Susmita, one of our students from section C, 2017-19 batch had the opportunity to interview him.

  1. We would really like to know what are the factors that would help us and we should concentrate on to be a good leader? What are the qualities to possess?

Ans.  If you are talking about being a good leader, first and foremost you have to know you are leading a group. You have to understand what is their need. If you realize that once, you will have them.

2. You mean to say to understanding their psychology, right?

 Ans. Yes absolutely. Those people who are in need of money, give them the incentives, or let them earn their incentives. They will surely follow you.

3. But at times we are told by our teachers that incentives or perks do not help much. They are not attracted towards those perks usually.

 Ans.  Yes, they do. You know Maslow’s hierarchy. Theory of needs.

4. Yes Sir, absolutely I agree with you. But think of a person who comes late office every day and gives various excuses.How to motivate that person to come to office on time?

Ans.  What you need to do is tap clap for the person. He will feel embarrassed. But as I am in sales my concern is about the money hungry people. Those people who really need money, earning only Rs.5000 pm. If I raise their earning and twice the salary or offer perks, I know I will definitely have them on work.

5. In that case company’s allotted resource for those paid laborers will increase.

 Ans. No, it won’t, you will give allowances as much as the company allows you to. The company checks out the resource at the beginning of the year how much can be used on laborers. You can use that limited amount only.

6. Sir, in the early period of our career or during SIP, what would you suggest us to do, hard work or smart work?

 Ans. Hard work because before you are going to the big game this is the period of practice. This is the time when you will go through self- assessment. Otherwise what will happen in these few months,you will work smart,have fun,can come back to the college.Then you will be up with placement, that time it will turn into your career, will become your profession. You will fall.

7. Sir, in the sector of FMCG, Women face many challenges during the initial period. Would really like to know how much Kraft Heinz would secure women like us concerning this factor?

 Ans.  First of all,in this century we are stepping into the era of equality. I believe women can work better. About security yes company has some perks followings like company gives perks for transportation to them as this is one of the serious challenges.

8. What would you suggest, how we should prepare ourselves to get PPO in Kraft Heinz?

Ans. If you speak about Kraft Heinz, last to last year there were 7 people for SIP. This is nothing but an FMCG company. You will be assigned to some work.You have to work on yourself. You have to work hard. As you see the college is running till 7, at office the scenario will be the same. Here you are sitting in an AC room, sitting on bench, having fun with friends, but there, it is completely different. You will have many challenges what you have to be prepared for.Make yourself hard and be ready for it.You can get stuck in places like Uluberia at 7.30pm, butyou can’t freak out. You have to be easy-goer and calm.You can get out of there.What you have to do is take yourself out from your comfort zone. Whether you are going for a better job or a harder job,be prepared.

9. Many things come in mind while thinking of Heinz. One thing that I found much interesting and I would really like to know is, as ketchup is theirbest-known product, are they really thinking about women empowerment in the rural areas, who can come under the shade and run their own livelihood anyhow through any project?

 Ans. Yes there is an initiative by West Bengal Government called “Anganwari”.What happens is, there are women who are preparing things and selling it to the government. Kraft Heinz is helping to distribute them to people who are in need of food through “Stop Hunger” campaign.The company is making them believe that they can do it and also, they are self-independent. They are not only getting a job or earning money, the food what they are preparing also saving lives of many.

10. That’s indeed a great initiative and inspiring as well.Now I would really like to how Heinz is moving with the research to mobilize sales of other products in India which are already wholeheartedly accepted in abroad, other than the Ketchup?

 Ans. First of all I would say in India also we are not negating the mark. We are doing well. As per RND we are coming up with a new product which is sprouted malt drink. This is made from germinated gram which is roasted for 48 hours. That’s fantastic and very much healthy.So,we are really doing well with RND.

11. The last question I will end up with, is the controversy between Complan and Horlicks.There was a judiciary conflict going on that Complan makes children taller and Horlicks makes taller, stronger and sharper,How Heinz faced the challenge and competition?

Ans. See,there was a controversy regarding Maggie as well.The thing is that if you promise to deliver something through your product you have to do it.The company made the corrections it is going good now. Then the question was about promising and delivering. Theymade necessary changes in components. Now it’s running well. Moreover, speaking about quality, both Complan and Glucon-D come under the top high trusted brand in India. That makes the remark.

Mr. Amit Roy, ORG (India) Pvt. Ltd., is Giving Way to Newer Generations

Q1. Everybody has a role model. So, who has been the one who has always inspired you and how?

I’ll say it’s my dad, more than anybody else. He started from scratch, he did everything on his own. He looked for opportunities and he positioned himself on those opportunities. We are from a refugee family, we came 1947 after the partition, we had nothing, and we built everything from zero that has always been an inspiration for me.

Q2. Your journey has been really phenomenal till now. What are your future plans?

I intend to continue as a consultant rather than running a company in the future, but I think one should always give way to newer generation to run these companies, rather than sit on the top all the time.

Q3. What are the changes that you have witnessed over the years?

The first change is communication, means, communication has changed a lot. Second, disruptions, the models of disruptions have completely changed. The way people used to think about the market, their strategies, their tactics has completely changed.

Q4. What is more important hard work or smart work?

Hard work is always important. Smartness can give you short term gains. People who do hard work also becomes smart. They are not stupid.

Interview taken by Subhasree De.



Stick to Smart Work for Success, says Amit Saha, Kotak Securities


Q) Sir, what inspires or keeps you motivated for work as you said from last 11 years you are working with Kotak?

A) I always believed in self-motivation. Now, you may say that Sir, you are using a very generic word. But no, you know why I believed in self-motivation? You will never get knocked down by any challenges that comes your way. So, my secret behind my rapport with Kotak for almost 11 years, is mainly the structure and another, the culture. We are very open as an organization and we have a lot of opportunities to develop our employees. I give you an example. After joining, I have done two certification programs, rather my organization has allowed me to do that. One is dale Carnegie training and the other is a program in strategic management. So, there are a lot of things that have happened for employee’s development.

Q) So, Sir you want to say that this helps to bring in creativity in your organization?

A) Yes, obviously. This openness and flexibility actually helps us to think of new things. We are not that type of organization where you only set a bunch of rules, hand it over and say that you have to follow them. There are always opportunities given to us that we as employees,should become innovative. So, this helps us to do a lot of new projects, which is being implemented in our organization. This also motivates us to stay in the organization.

Q) So, Sir according to you what is more important a good leader or a good boss?

A) Leader. See, I will give you a reason. The meaning of the word boss is very small. In broader context, a leader’s role is to lead. You know sets theorem. Yes, Boss is a subset of leader. I believe if you are a good leader you will automatically be a good boss.

Q) Sir, then what is more important hard work or smart work?

A) You see, obviously, its smart work. I am not saying that those who are hardworking they are not smart enough. But in today’s time, you have to do a lot of time management. Take less time and do lot of quality and correct work. That actually happens when you do smart work. See,I give you an example. Instead of writing everything you can do voice recording. That’s smart work. Nowadays, you must use the technology.

Q) So, Sir in the initial 2 years of your job what were the challenges that you faced?

A) When I joined UTI, the system was not there properly. We used to do a lot of manual work. The challenges that I faced during my initial days in UTI bank was, as a whole the organization was huge. I had to get acquainted with all my branch managers who were in my jurisdiction. That daily communication was an initial challenge. To get myself acquainted, gain trust and faith. I would rather like to tag it, as a hurdle.

Q) Sir, as a fresher we don’t have any work experience so what skills should we adopt to easily get acquainted with corporate world?

A) I have only 3 things to say:

1) You have to gain an experience and get feel and taste of the corporate field.

2) Attend lot of seminars, do projects.

3) Try to get some internship.

Q) Sir, one last question, what piece of advice would you like to give us?

A) Try to experience as much as possible. Get aware of the things happening around. Plan from right now in which industry you want to go. You better start planning immediately.

Through Thick and Thin, MBA has Stood the Test of Time

“We’re like The Apprentice, only nicer,” says Terry Kendrick, MBA director at Norwich Business School. During the course, students find themselves pitched in competition with each other in a way that resembles the popular television series: in teams, they create an event to make money for charity. “But we give them a couple of months to do it, rather than a day, and we’re not Sir Alan Sugar,” he says.

Typical of many courses, Norwich’s emphasises group work, collaboration and, crucially, experience- and skill-sharing – the hallmark of a good MBA. “Half of what students learn is from us, and half is from their fellow students,” says Kendrick. And that is what BIBS Kolkata being one of the best B. Schools in Kolkata prepares students for.

In the current economic climate, MBAs have never had it so good. Their appeal is counter-cyclical, with many applicants taking the chance to polish skills, build networks and look at alternative careers during hard times. “They give a chance to look at theory behind business practice in an atmosphere of calm and self-reflection,” says Paul Forrester, director of MBAs at the University of Birmingham. “You develop skills you might not have discovered.” Business schools across the country are reporting a rise in numbers of applicants for full-time courses, and a huge range are now on offer, both flexible and full time.

In essence, an MBA gives a solid grounding in general management, and is targeted at graduates with several years of management experience.

“You emerge with an appreciation of all angles of business,” says Kendrick. “You might spot if an accountant is pulling the wool over your eyes in a board meeting, identify a problem with a supply chain or recognise when a marketing department isn’t delivering.”

Graduates of MBAs also say one of the most useful elements is coming into contact with individuals destined for global managerial careers. “This ready-made network of influential contacts tends to outlast any of the knowledge gained,” says Anne-Marie Martin, director of the Careers Group at the University of London.

But be warned, says Jeanette Purcell, chief executive of the Association of MBAs (Amba), which accredits courses in the UK. With fees for the cheapest course starting at £10,000 – and exceeding £40,000 at the top end – MBAs are a significant investment; that’s before you’ve even accounted for costs such as loss of earnings, books and living expenses. Typically, people apply for three reasons, says Purcell. They might want to use redundancy money to retrain; they might want to secure their future in an uncertain climate; or they wish to switch industry or set up their own business. “All these reasons are valid, and the right course exists for each one,” she says.

While the reputed rise in salary is legendary, be realistic, says Amba. Graduates of MBAs immediately enjoy a salary 46 per cent higher, and 129 per cent higher three to five years after completing an MBA, according to Amba’s latest survey, and the average salary is £72,500.

But these figures include salaries of overseas students who, in relative terms, find better-paid work in the UK. If you aim to change industries, don’t expect a pay hike immediately, says Kendrick. “You’ll probably go in at the pay level of your previous job, and won’t reap the rewards until two or three years into it.”

Amid the wealth of courses, some digging will help turn up a course to fit your needs. While the content and framework of an MBA is standard among most courses, focus and methods of teaching can vary hugely. “Look at how the course is textured with guest speakers. Is it self-contained study, or practical group work?” says Kendrick. “Find out what industries and companies the business school has links with.”

Most MBAs offer specialist modules or a chance to diversify during the elective – usually a project lasting the final three months of the course. “These electives demonstrate where the focus is. Many are increasingly entrepreneurial; looking at small business and corporate responsibility,” says Purcell.

Some established MBAs – from London Business School, Cranfield or Warwick, for instance – continue to carry huge prestige. Many newer courses have added extras or specialisms in order to distinguish themselves. Norwich Business School, for instance, offers an MBA in strategic carbon management and an extra diploma in management consultancy.

This course paid off for Dr James Kazer, 35, who now works for the Carbon Trust. Formerly a software consultant in the automotive industry, he is responsible for maintaining standards of measuring the carbon footprint of goods and services, from a crisp packet to a financial product. “I could tell the [car] industry was a little shaky, but knew it wouldn’t be easy to get a job in a new sector. I’ve always been interested in conservation and the environment, and this job fits really well.

“It’s important to know the language, attitude and background of an industry – so you sound like you know what you’re talking about. The last six months of the MBA were really valuable – I don’t think I’d have got the job without it.”

Before committing to a course, visit the business school if possible, speak to former students, and attend some of the lectures, says Purcell. While full-time MBAs are in demand, some companies will sponsor employees to complete an MBA part time. “If it’s accredited, it will carry the same kudos,” says Purcell.

However, flexible study carries its own problems, with many students reporting the combined pressure of work and study is too extreme. MBAs are demanding, with conscientious students putting in 12-hour days, five to six days a week.

A degree and at least three years’ experience is a standard requirement for accredited MBAs, although some schools such as Birmingham ask for a minimum of five. Time in junior and small project management can be sufficient, if you can show you bring skills and knowledge to share with fellow students. The average age of MBA students is 32, though some may be in their forties or fifties. Some schools require a GMAT (graduate management admission test) or similar. Treat your interview as a two-way process; a chance to discover whether the course suits you. “This isn’t something to do if you’re just hiding from the recession,” says Purcell. “It’s potentially life-changing.”

Manzoor Hussain completed an MBA at the University of Birmingham in 2007. He now works as category and procurement change manager at Martin-Baker Aircraft Company Ltd.

“I’d been working at Ford and wanted to put academic rigour against some of the stuff I was learning. There were all sorts of business and management theories cascading around me, but they weren’t well implemented.

I got a comfortable feeling looking around Birmingham, and the level of detail of the course seemed right – broad but not too broad, and very strong on experience.

My interview investigated my experience [and] what I could add to classroom discussions. You need to be able to understand the context of the theories. At 37, I was one of the older students.

When I finished the course I was broke, and returned on a short contract to clear my debts with the first company I’d ever worked for. They offered me a job at the front end of developing procurement strategy. The MBA gave me leverage to get this; I could show I had potential.

I could think differently around key topics and share thoughts in a different way from the past. It’s given me a broad perspective; it’s incredibly useful. I can look at things more strategically and add to the day-to-day running. I don’t spout academic text.”

In Kolkata BIBS stands as one of the best B. Schools in Kolkata and provides education that is designed to make one the most valuable asset in any company’s workforce. So Be it hail or rain, the MBA will stand the test of time.

Become an Achiever in the Finance Industry: With BIBS PGPFM Program

How many of you are in love with numbers or solving critical calculations? Surely, there are many! Being a math lover, you may dream of becoming an engineer, professor or a scientist; but you can also consider setting your foot in the finance industry that is readily offering ample promising career prospects. Let’s get you informed how BIBS is preparing a thousand of future finance professionals through its especially designed MBA program.

What does BIBS Offer?

BIBS, a premier Business School in Kolkata offers the PGPFM + MBA program, made exclusively for all finance professional aspirants. This regular, full-time course has been prepared in collaboration with NSE Academy, a subsidiary of The National Stock Exchange, one of the largest exchanges in the world. This first of its program in West Bengal brings together a unique combination of renowned academicians and financial experts to help its students gain contemporary skills and the knowledge to capitalize on forthcoming opportunities in financial management.

How PGPFM + MBA Program Can Add Value to Your Financial Career?

The post graduate PGPFM program equips its students with comprehensive knowledge to meet the vibrant demands of the financial sector, both at the national and international level. The course is gaining huge popularity amongst students because –

  • It is the only program combining the strengths of NSE Academy, SEBI (Securities and Exchange board of India) and PwC for a guaranteed career in core finance with a Pan-Indian acceptance.
  • This program is backed by live Learning Opportunities. The industry faculty team at BIBS comprises of industry professionals.
  • Industry recommended certifications like NCFM (from NSE) and NISM (from SEBI) are provided which are compulsory to work in the best financial firms in India.
  • On completion students receive regular Full-Time degree affiliated to Vidyasagar University, a NAAC accredited, W.B. State Govt. University, recognized by UGC, Ministry of HRD of the Govt. of India.

Placement Opportunities: Strike a Golden Career

BIBS carries an outstanding track record of 100% placement year after year, not only in India, but abroad as well. The B-School’s tie-up with PwC has provided a number of successful students their final placement at the organization. Corporate giants like UAE Exchange – Dubai, PRAN – Oman, ITC, KPMG, Phillips, HUL, PepsiCo, Aditya Birla and many others regularly recruit at BIBS. In fact, more than 150 companies visit BIBS campus every year, for recruitment. So, go on, strike a golden career as a finance pro.

Learn to Face the Challenges of Professional Life Inspirational Talk with Mr. Soumen Ghosh of Apeejay Oxford Bookstores

People often say, real life learning comes from real life situations. And, it is as true with life as it is with education and career. BIBS, the premier B-School in Kolkata believes, none prepares a student better other than the experts from the industry itself. Here’s a motivational conversation, between one of our students, Abhishek Singh, MBA Batch of 2017-19 and Mr.  Soumen Ghosh, Assistant Manager of Apeejay Oxford Bookstores Private Ltd.

Mr. Ghosh visited BIBS campus and interacted with our students on 22nd July, 2017.

  1. Why success should not be measured only in terms of money?

Ans.   The parameter of success and the unit of measurement is not equal every time. For

example, M.S. Dhoni is a very successful captain for Indian Cricket Team and Anil Ambani is

a very successful businessman. They both are successful in their own field of work. However,

Anil Ambani has more wealth than Dhoni and Dhoni has more fans.

  1. How can the young professionals discover themselves in the chaos of responsibilities and challenges?

Ans.   Everyone has to take responsibility and face challenges in their life and a young

professional is not an exception. Life is the most efficient teacher for every human being and

therefore, one should not stress about problems and get prepared mentally and professionally to face all challenges of life. Yes, failures will come definitely but that’s a part of the journey. Don’t worry about the falls and start taking lessons from your mistakes because your mistakes will become your experience one day.

  1. How can we differentiate between a good boss and good leader?

Ans. Now, if you are talking about a leader like Mahatma Gandhi or Netaji Subhas Chandra

Bose, that is entirely something different, as they were from completely different league all together. But if you are talking about within a corporate organization, then I would say that only a Good Leader can be a Good Boss and visa-versa.  A Good Leader/Boss is the person who will be your friend, philosopher and guide and the same time should be a role model for you. A Good

Leader/Boss will always inspire you to be like him/her by his/her action.

  1. Sir, what would be your advice to aspiring managers like us?


  • Be positive – It’ll keep your journey steady,
  • Always analyze – It’ll help you to be in check,
  • Learn new things – It’ll help you to keep on evolving.

Unconventional Grabbers

Can you recall the last time you went through an interview?

Well, interviews have always been a nightmare.

Gone are the days of stiff cover letters and awkward interviews. Recruiting isn’t what it used to be. Some companies have thought of giving the interviewees an entirely different feeling and making interviews delightful.

Form adding games as a part of the recruiting process to actively looking for talent in unusual places, let’s check out the most innovative ways through which some organizations recruit:

It’s Party Time

Lights, Camera, Action!!  W Goa, part of the iconic W Hotels, a luxury hotel chain owned by Starwood Hotels & Resorts Worldwide concluded India’s ‘first-of-its-kind’ recruitment search with a “Night Casting” selecting their talent in a spectacle of music, lights and entertainment at night party.

Held in the ballroom of The St. Regis, Mumbai, the venue was transformed in a cosmopolitan vibe with music and signature mocktails being served to the potential candidates.

Held in the ballroom of The St. Regis, Mumbai, the venue was transformed in a cosmopolitan vibe with music and signature mocktails being served to the potential candidates.

Further to the Casting Night events, the Casting Call continues and interested candidates are welcome to apply by submitting their profile, photos that best represent their personality and a short write up about what makes them the right fit for the job and they are judged on their persona, inter-personal skills and attitude.

  • From Roadside to Workshop

Volkswagen which had a vast segmentation of four wheelers, expanded their scope of recruitment as well.

Breaking through the conventional ways of hiring, Volkswagen purposefully distributes damaged vehicles to the garage across Germany concealing a job advert on the undercarriage of each.

The mechanics of the different shops had an idea about the owners of the cars and they repair and re-model them as per their skills and creativity.Who-so-ever have observed the advertisement have applied for the job as well.

This makes the company easy to shortlist the CV’s on the basis of the genuine talent of the mechanics who have applied for the positions!


  • Let’s Play a Game

Imagine how exciting it could be to get selected for a job by playing just a game? The famous Marriott hotels and resorts being one of the most successful brands in hospitality business has come up with a unique method of employment.

In attempt to recruit more employees as well as attract applicants for international branches, Marriott launched the “My Marriott Hotel” game. Players manage a virtual hotel restaurant kitchen, purchase supplies on a budget and manage employees as well.

Whoever is interested to apply for the job can click on the “try it for real” button on the top corner of the game, which redirects them to the company’s career site.

Marriott screened the applicants by their performance in the game and invited for further rounds.

  • Back to schooldays

Imagine the prime numbers can help you to land in hiring table?

Google came up with a billboard in Silicon Valley that read

{first 10-digit prime found in consecutive digits of e}.com”.

Brainiacs who calculated the answer to the mathematical puzzle knew the billboard directed them to And when they visited the site, they were presented with another challenge. Only those who entered the correct answer were re-directed to a page that said:

“Nice work. Well done. Mazel tov. You’ve made it to Google Labs and we’re glad you’re here. One thing we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we’re looking for are the best engineers in the world. And here you are.”

In addition to engaging the right audience, the puzzle worked as an effective filter for the applicant pool. This left Google with a group of candidates that clearly enjoyed and excelled at solving complex puzzles.

Now that you know of the creative recruitment campaigns, which one has made an impression on you? Look out for the next company interview you appear for.

An Interview With Mr. Raj Biswas, Marketing and Sales Manager, Tata Motors

  1. Sir, what is your advice to the fresh MBA Graduates?

My advice to the fresh MBA graduates is having practical knowledge along with theoretical about the business is very important. One needs to be discipline because today in the corporate world is to have a very disciplined work life and good ethics. So apart from bookish knowledge it is very important to have practical knowledge.

  1. Sir, how does your company reward good performance?

 As it is known that in a company like Tata Motors which is a global company and it has a employee strength of 75000 so there is no such parameters as to we need to do or we should do but there are a lot of appraisal for our employees like the one we have the Employee of the Month accompanied by awards for people who come up with new initiatives. In Tata Motors, actually we have lots of reviews for people to enhance their skills, experiment and to come up with new innovative ideas. Tata Motors is a very employee friendly company where people have the space to explore themselves.

  1. Sir, what according to you make your company successful in the motor sector?

Automobile sector is a big sector n if one goes through this sector and have a look at the Auto Plan till 2026, India is having a very aggressive planning as it is a part of Make in India and Skill in India project. So, we at Tata Motors are forming an integral part of Make in India concept as we are the leading Auto Maker in the country so these are some benefits which push us ahead and we also have some new launches this year and this is how we are growing and this sets us apart.

  1. Sir, what are the new projects that you are working on and the ideas ingrained by you for making them successful in the market?

Well that is Confidential and you will come know about by watching the advertisements in next couple of days but as I mentioned that we always look forward to innovations and because of that we had three launches last year and this year too we are coming up with two to three launches. We have products both in commercial and passenger. We are coming up with advertisements and revealing the teasers and we have also showcased our products in the Auto Expo this year but I could name the products as these are code names which will change later on but any how we are working fantastically on our products and you would get to see them very soon.

  1. Sir, what are the things that you regarded during your journey?

It is very tough question, basically I believe in hard-work and I think that there is no replacement to hard-work. An average person can become extra ordinary if he/she puts in dedicated hard-work in to his work and an extra ordinary person can become average if did not put efforts in order to perform good. So hard-work, Work Ethics and precision in work is very important and it is very difficult for an individual to carry all these at one point of time but one can at least attempt to have a detailing in his performance. I would like to share an instance that when I joined my first company Maruti I learned that in order to analyze any problem it is very important for an individual to do a site visit and then find solution and not in board rooms. In Tata Motors, the work ethics and the team work are the things which I have learned during my journey so far and I want every individual to inculcate these qualities in themselves.

6.Sir, one such incident where it was difficult for you take decision and the measures you took to overcome that situation?

In the field of sales there are plenty of such issues where it is crucial to take decision and it is difficult to isolate one. I remember there is one such situation which is very close to me is once we did a project in order to increase Vista sales as at time it was not doing well in West Bengal and it was difficult because once the vehicle gets stuck into the stock it becomes difficult for not only the channel but also for us, so then we called for a meeting and we as a team came up with a very innovative idea of Upgradation that is from first time buyers to second time buyers and this change was successful not only in West Bengal but in  incorporated entire East and so the sales of Vista got short- up at that time and this is one such incident which I always recollect.

How industry tie-ups with big brands is beneficial for a B-School

The moment we decide to enrol ourselves into a B-school, there is a clear expectation of placement amongst us. While sorting the institutes, the criteria searched for is their credibility of placements. The better the placement records, the more students rely on the institutes for building a bright career. Here, starts the role of big brands, which are associated with the placement panel.

Building contacts during internship

It is no more a hidden fact that a good recommendation will help students like us in bagging a favoured position and that is how we are groomed by the B-schools during the course tenure. The internship is all about acquiring learning experience that will help us to flourish later in our careers. Building contacts are one of the key points that no intern should miss while being in their internship period. In such a situation, not only the students but also the companies are also on the receiving end. The companies get to explore possibilities of the students and have the free hand to recruit as per the candidate’s strengths.

Real-time experiences

The upgraded B-schools have shifted their focus from regular classes to on-field classes. The recruiters are benefitted as the candidates are groomed from a very basic level and there is scope for improvements. The main advantage for us, as a student is, during this internship period, we get to involve closely with projects and get to experience real challenges. As we tend to be most dedicated during this first stage of our encounter with the real work field, thus the companies are assured of the dedication from us towards the work.

Judgement over performance rather than marks

This definitely differentiates a B-school from a regular study and association with big brands plays a major role over here. If the B-school has a strong base of placement partners and we have the skills there is the guarantee to get the deserved result. Most of the b-schools send the candidates for an internship in the intermediate semester to ensure they get to access their skills before acquiring a degree in the specific field. The companies most of the time get a promising candidate if the performance is notable; eventually recruiting the intern as an employee.

Besides these, three key things, industry tie-ups with big brands are also helpful for fresher like us to understand the industry and to get a proper exposure of the industry. Because, at the end, a B-school works as a finishing school and if we do not get those finishing touch, it would not be possible for us to go that extra mile in this era of cutthroat competition.