5 Ways Cloud Computing is Changing the Face of Business

Over the past few years, cloud computing has gained significant popularity in recent years;  there is  constant expansion of computing capacities in the organization. All the big corporates use the cloud optimally to keep up with the emerging technologies; applications are now big in AI (Artificial Intelligence) and Big Data. Cloud computing has created an impact in various areas in IT increasing the back-end efficacy, resource efficiency and overall productiveness.

Ease in Software Updates

Previously software upgrades have been considered as an extremely tedious job, especially, if the change is mammoth and done on a larger scale throughout the organization. With cloud computing these hassles of system updates are tackled without a glitch. Plus, you need not keep an eye on the maintenance aspects . With an able service provider, the ongoing updates will never hamper the core competencies of the organization.

Flexibility in the organization

With cloud computing, it is quite easy for everyone to not only access, but share business-related documents from any location to multiple users. Cloud computing offers unlimited storage space and allows easy access to all the files to keep corporations connected all the time. This is a much-desired flexibility for end users.

Big Savings on Operational Expenses

As your company moves to cloud, it lowers the operational expenses substantially. Expenses on equipments and IT staffing will come down. With an efficient cloud service provider handling the system and security updates, the organizations can make their infrastructure budget less. The cloud technology as compared to an onsite IT service is only a fraction of the total expense. When you compare individual servers to virtual servers, the latter is definitely cost-effective and much efficient.

Effective Customer Interaction

One of the new trends in digital communication is AI software or ‘chatbots’ which can easily communicate with direct consumers by using a real human voice. With cloud services you can have useful tools which will improve your operations, reporting system and efficiently integrate it with CRM systems. With an improved communication system, your customer support team will engage more with the customers and focus on resolving issues with the consumers. New communication channels can open up across multiple platforms like text, email and chat.

Making Business Mobile

If your business is still not mobile, you are losing on two sectors: precious customers and growth opportunities. This mobile trend will continue  as most workers these days operate remotely and function from field. With an effective cloud computing system, your business will be more mobile so that more employees and customers can access data and files as and when there is a need. On the other hand, as files move in and out of the cloud, you need more file version control. In a cloud computing system, there will be one centralized location and you will access only one true version of the file. A cloud computing system offers better data integrity as compared to an onsite IT backup system.

10 Must-have Apps for Students

Learning is not limited to classroom only, students can now access useful resources using different apps; the right apps can make the life of the students entertaining, informative and fun. Whether you need to organize your schedule, budget your income or need assistance in your studying process, downloading some of these useful apps can make a lot of difference. Recently, a student who had a good MBA placement has spoken about the usefulness of Dropbox which is a virtual drive and saves all the data without the fear of losing or erasing anything. Here are top 10 must-have apps for students.

Whether you like it or not, getting up for a class in college can be quite tricky; the warmth of the bed especially in winters can be more alluring than the classroom lectures. All students face this dilemma; if you are facing the same trouble or need a reminder of the various every day duties, the Sleep Cycle App can be really handy. This is not your regular alarm; it will ensure that you get enough rest, as it smartly analyzes one’s sleep pattern using the microphone with an accelerometer. A premium version of the app also includes details like heart rate tracking. This is quite an inexpensive app and are available on both Android and iOS platforms.

Life would be so easier with a CamScanner, an app that actually uses your phone camera to scan any image and convert it in a PDF document. And with a PDF document, it is always easy to share it over text or mail. This is a free app which is also available both on Android and iOS platforms.

You only know the value of money when the pocket money disappears fast. Won’t it be good if you have an app which would help you to organize and record all your expenses along with an option to add details of everything you spend? Good news is that you need not spend a single penny on Toshl which is available for free on both Android and iOS platforms.

And when it comes to money, you simply cannot do without Splitwise; this comes as a real saviour when you need to do a dutch-in and you are the only one with money. This is a situation common in college life when most of your friends are pretty broke and always promise to pay you later. Instead of having friends rushing to the nearest ATM, you just cue them to Splitwise which will not only split the bill equally but also set a reminder to collect the money. With this app in the smartphone, you still can be the nicest and coolest guy in the group, but not compromise on your finances.

Cannot keep up with an endless queue of deadlines and daily tasks? A little mismanagement can create havoc in your routine. Do not go crazy and leave the management on TimeTune. This app will strike off the tasks on your daily basis and you will be given a constant reminder. It has an extremely easy-to-use interface  where you can schedule a weekly as well as a weekend routine. Use this app, and you will be surprised with the amount of work that you can manage every day.

Those who do not want to carry a bulky laptop or a heavy storage device, your best friend is your Google Drive. It is hands down the most integrated cloud storage system when you are using an Android phone. Of course, equally good are OneNote and DropBox, but because Google has an extensive presence, it is most readily available. It is possible to access almost everything from documents to photographs to music from your cloud account.

You cannot be bright and always be 100% attentive for classroom lectures. Choose the right app to make your life easy and stress-less. AudioNote is available in both Android and iOS. It not only records the audio version of your lecture, but also correctly synchronizes with your notes. Do you know what is its best feature? It just allows you to click on a word in your notes and this will take you back to the exact point of audio recording.

When you are out with your friends for a party or a late night adventure, you should never compromise on your safety. Let VithU help you. This emergency app should be your best friend. It will alert your selected contacts in just one click of the button. This has been developed by Channel V and will always alert your designated receivers quickly and promptly. The best thing about the app is that it also updates the receiver about your location within 2 minutes.

Want to remain updated about current affairs and news? Students with both Android and iOS platforms can get hold of News in Shorts which will give you an update of all the news across India in just 60 words. This genius creation is the brainchild of a group of IIT dropouts and will easily pick the most important news in any category and just sum it up for you, so that you can scan and get the crux of the news. And if you are appearing for an interview after passing out from the management institutes, you need to keep this app handy.

Found out several important links while doing a research on a particular topic? When you do not have the time to read everything at one go, Pocket comes handy as you can add the links in this app and use them later for future reference. No need to dive into the browser history and rummage through lots of articles to find the exact one you are searching for. You can also tag them as per your semester, course, year and your preference.

Technology can help you survive through education, not mess your expenses and even finish your task within a stipulated deadline. Be tech-savvy and use these apps which will make life easier, simpler and definitely better.


5 Goals Every Small Business Should Have

It’s a wrap for 2017, and we begin 2018 on a fresh clean slate. Now is the time to have those goals which will be effective for your small business. From innovative to serious, these are the 5 goals which every small business should have. After all, it is high time to create a roadmap to improve processes for multiple areas in your business.

Analyze your Mistakes and Take a Vow not to Repeat them

Although 2017 is over, let’s not forget about the blunders and mistakes that we have committed. Take some time to review your business performance for last year and find out ways which helped to generate revenue. Measure both your success and failures of the previous year to understand where to excel and what could be done better. Most importantly, personalize your business objectives for the new year as per your requirements. Take a look at the analytics. Numbers never lie. They will tell you what brings revenue and what is not.

Woo your Customers

It is time to study customer behavioural patterns and rewrite your customer strategy. Find a creative and unique way to tell your customers how much you appreciate them. Plan a social giveaway for your present and past customers. Do not just tell them that you are providing a 5% discount on the next purchase. Offer something substantial like retailers can consider a special promotion or a loyalty points program for their customers. Drive a ‘know your customers campaign’ for better communication.

Offer something new

If you have not introduced a new product or changed your product line for a while, this year is the best time to add something new to your product line or service. When your customer has given a positive feedback about a product or service, you should take that into consideration before introducing something new. The other effective way to make your brand stand out among competitors is to create a new spin and add a fresh lease to your existing product.

Keep your Employees Happy

Do you know the secret ingredients of your business? Loyal customers and happy employees. Often small businesses do not have the resources to provide financial incentives. But luckily, all employee incentives need not be financially-driven. Go for an employee recognition program; you can just highlight a personal or business accomplishment in the company newsletter. Why not give your employees the option to have a flexible work schedule? A laid-back environment is also a great impetus for employee growth.

Invest in new equipment or technology

When it comes to small business, outdated equipment or technology can provide an edge to your competitors. You should upgrade your technology from time to time. Take a convenient business loan or a line of credit which can fit into your budget seamlessly without interrupting the cash flow. Instead of making an one-time big expenditure, it is best to spread the investment over months. Do a face lift which will attract the attention of your customers. Before that, you should take a stock of the inventory.

As building your business needs some forethought, it is high time to do some brainstorming and decide on your goals which will be beneficial for your business.

Why should you Work on your Soft Skills to Improve your Position in the Organization?

Your reputation at work depends on a lot of things and truth be told, the most important professional skills can neither be taught in classrooms nor measured in papers. These are commonly known as soft skills and are absolutely integral to your career. Soft skills are difficult to quantify, like how can you quantify your communicant skills or writing expertise? But your soft skills are as important as technical abilities, so improving them will definitely help you proceed in your career.

Communication skills, both verbal and written are extremely important. They not only help you to build relationships with your co-worker, but they also helps you to clearly express of what the what, who, when, how and why of the project. Honing your communication skills is a must, because a lot depends on your presentation skills and public speaking abilities.

When you are at your workplace, things might not go as planned; there will be unprecedented problems, unforeseen issues and of course unplanned emergencies. What will you do when you are thrown in the sea of turmoil and asked to swim against the tide? You adapt. You really need to pivot and find alternate solutions; be flexible and adapt to the various shifts. At any point of time, you might have to adapt to new technology, new projects, and new challenges.

When you are in a team of people with diverse nature and varied interests, it is obvious that there will be conflict of interest. As a team player you must hone your capabilities of resolving issues with your co-workers. Working through constructive criticism is not easy. But you must be able to work through disagreements with your colleagues. This of course is a sign of maturity and shows that you have the leadership mettle.

It is obvious that one single person cannot make a project successful. All of us need to work together as a ‘team’ and work against a common goal. The idea is to leave aside your personal goals and work towards a common good. This is easier said than done. But in order to progress, employees must be able to synthesize their individual talents, collaborate with each other and improve the quality of work delivered. Whenever an employee is in trouble, you should extend your helping hand out of good gesture. To think, that it is a personal problem and does not affect you shows that you are not fit to be a team player. Things like covering for a business colleague when he or she is facing some personal problems is also crucial for good team performance.




5 Major Lessons for Aspiring Entrepreneurs in India

A few years ago, a movie featuring  Anna Hathaway and Robert De Niro came to the cinemas. The movie ‘The Intern’ dealt with an interesting subject; as part of the CSR program, Anna’s firm decides to hire senior members of the society. The story beautifully narrates how Robert after managing some initial hiccups blends perfectly into the energetic super-busy world of Anna’s start-up with a bunch of youngsters. The film beautifully explores how communication is a two-fold  method and both Anna and Robert despite of coming from two different generations benefit from their friendship.

And that precisely brings us to our first lesson which is communication. When it comes to a start-up or an entrepreneurial project, the employees must be prepared to manage more than their respective areas of expertise. They must be equipped to handle more than one task at a time. As an employer, you must prepare your employees about the challenges that they are likely to face in the initial months. Keep the tunnel of communication open so that your employees can approach you with all kinds of queries and problems.

The film also teaches us about another important aspect of entrepreneurship. You should continue to do what you want if you are passionate about it. When you face a roadblock, you cannot give up on your dream or goal. Against the mountains of diversity, one has to work and continue with the good work. Not everyone can reach the destination on their desired time. Even late bloomers will flourish in their life. If problems are persistent, try to get feedback from other professionals and you might have to tweak your strategy a bit.

No matter how incredible your service or product is, you need time to create customer awareness. Often with limited budget and finances it is not possible to retain customers in the long run. Statistics reveal that only 1% of the start-ups have stupendous overnight success, with the major 90% fading in oblivion. A product which can sell itself can be the driving force of a start-up. But mostly, you need innovation in your products and guaranteed customer satisfaction to gain the initial foothold in the market.

When you are an entrepreneur, you cannot let fear dictate your strategy. It will simply paralyze your actions and hamper your progress and growth. Skepticism is good, because this will make you cautious, but fear can be a self-sabotage which keeps us grabbing the right opportunities. Take small steps, try to mitigate the risks as much as possible, but make things happen; because if you don’t who will?

Identify your areas of strength and weakness. To be aware about both of them can help you to chalk out your strategy effectively. You cannot compare yourself with others; the focus should be on improving your strengths and work on your not-so-strong areas. And if you plan to quit your 9-5 job, spend some time to evaluate your talents by jumping ahead.

Being an entrepreneur will pose many challenges, but the freedom of being your own boss is something that you will want to experience.

5 Creative Ideas to Create Brand Awareness about Your Products

Have you ever wondered how some brands have become an integral part of our lives? You do not need Salman Khan to tell you to ‘taste the thunder’ when you are thirsty. Or when you have a minor cut, you do not look for just any plastic bandage, you automatically search for a Band Aid. And of course no woman can do without the Scotch Brite products for cleaning their utensils. These brands are so famous that they have successfully replaced the generic terms for the products. Building a successful brand is not easy; you need the right marketing strategies which will boost your brand.

Marketing is a time-consuming and expensive affair, but the good thing is that you have free ways to promote your brand. One of the simplest ways to do it is by cross-promoting with professionals who belong to the same industry. This is an agreement between two parties who mutually decide to promote each other’s services and products. If you are a food consultant, you can advantageously cross-promote with a company that supplies nutritional supplements and health food.

One of the most effective ways to increase brand awareness is to create a unique fun identity of the brand.  Many brands like Dollar Shave Club and Old Spice add a healthy dose of humor in their promotional ads. Then there are other brands which use the method of storytelling for promoting their brand. Tanishq, for instance weave a beautiful story around their products. With digital marketing as an aid, you can have some innovative ideas that will help your brand to stand out among many. Infographics, for instance is one of the interesting ways to display your marketing statistics and data.

When you are trying to create brand awareness about your product or service, you can use small incentives to attract the attention of the customers. You can start a referral program like give existing clients a reward. Give a 20% off on their next buy so that the clientele has an impetus to return to your service. Online contest is another great way to engage customers. No customer whether existing or potential can ignore the call of a freebie.

There should be personal touch to everything you do for your brand. Personalization lends authenticity which most customers crave from brands. In every bit of communication, whether it is being done through your site or through mail, add something personal which shows your audience that you care. If you are new to this new method of personalization, there are three ways to initiate it; try to make a personalized direct mail campaign, or a personalized landing page or a personalized website.

Use multiple platforms to distribute your content for branding. Videos are passé now. Your audience cannot read your blogs when they are driving or jogging; but they can always listen to your podcasts. 65% of the people are visual learners, but the rest of them learn better by listening. Instead of writing a blog, you can just use the transcription of your podcast in your blog and your content is effortlessly recycled.

It is always better to experiment with your marketing strategy, because your audience will not be able to forget your product if your brand presence is strong.

An Interview With – Mr. Prakash Pandey – Regional HR Manager Britannia

Industry Visit – Britannia

PGPIBM 2017-’19 Batch

Dated – 20th December, 2017

‘Britannia is ahead of its times. We always thrive on excellence and we believe in innovation. In the month of January 2018, we are introducing a new variety of biscuits called ‘Dukes’ which will have a caramel flavour. This absolutely new addition will mainly target the kids and the youngsters.’

Question and answers

  1. During packaging of biscuits some of the biscuits gets wasted due to breakage. How do you control such situations?

Those broken biscuits are recycled; we sell these broken biscuits to poultry farms so that nothing gets wasted. Earlier we used to break those biscuits and there were people who used to sell them.

  1. What are the different variants of biscuits produced in the Kolkata factory?

Currently we have four different variants. But it is not just biscuits, we have also started producing breads. The production of bread in Kolkata and West Bengal is a bit tricky, because the culture of eating bread is not popular in Bengal. We are more keen on having rice in our meals. Breads are more popular in North India as you will find that people are habituated to breads and rotis there. It is a challenge to make breads and cakes because it is easily infected by fungus. But Britannia has been in business for a very long time and we have never encountered such a problem. All the products are produced following the guidelines, and consumers are assured of quality goods when it comes to Britannia.
* If somebody has consumed the ghee of Britannia he/she will never have the ghee from other brands. It is of premium quality and we sale it at a 15% higher margin than other products.
* For cheese, we have been steadily maintaining monopoly in the market.

2018-19 will be an interesting time for us, because we are going international. We are expanding to Canada, Middle-East; and we have a an existing factory set up in Colombo

  1. We have recently participated in a competition called Brand Wars, and Britannia happens to be a reputed brand. Can branding decisions help businesses to prosper?

Recently an award has been given to Britannia as no.1 brand and we are no.1 in the food industry. FMCG companies like ITC and Hindustan Lever are much bigger in the context of earning profits and it’s difficult to compete with them, but I can take up the full responsibility to say that as a brand we are number 1. in the market.

We have typically come out from the traditional way and started the initiative of “eat healthy and stay better”. If you speak about the brand, you will find that there is a smiley in Good Day biscuits. We did a survey and found out that most of the people were not happy customers. As a brand we felt it was our responsibility to do something which will inspire the feeling of health and happiness. The smiley on the product was intentional; we wanted our customers to associate health and happiness with our product.

5 Ways to Deal with an Unpredictable Boss

There are some things that we cannot predict or control; let’s just say that our workplace is one such thing. When you land your first job and you enter the big corporate world, the person with whom you connect first is your boss or manager. Before you realize whether he is a friend or a foe, you meet with some tough choices in life; he is unpredictable and inconsistent which can be quite nightmarish at times. So do you give up or fight back? Let’s say, that if you play the survival tactics well, it can save you from an unpredictable boss.

Although it is quite hard not to get offended when you are being rebuked before your colleagues, it is best to look beyond the yelling. You are probably not even the cause of the outburst. Even when you are the target, it is best to move past it. Think of ways in which you can do anything to resolve the issue instead of concentrating on the incident.

Try to understand and analyze the things that normally upset your boss. There are recognizable behavioral patterns for a mercurial boss. Maybe your boss is a little stressed out about a certain meeting and they become more temperamental before the particular event. Do not add to their stress level and try to contribute to their anger. There should be a plan of action for everything; if communication becomes absolutely mandatory in such an uncertain period, plan your responses well in advance. Think of this as a chess match and plan your moves!

If you are already in a tense situation, you can defuse the stress and strain by playing the strategic gratitude card. When your boss is already on the verge of losing it and you can feel the tension, it is best to send an email to the person. This normally soothes the ego and reduces the perceived threat of a particular situation. At the same time, your token of appreciation can save the day for you. The best thing about this email is that it communicates that you understand and acknowledge that there is a lot of pressure and you are doing your best to combat it.

When it comes to your boss’s unpredictability, you are certain about one thing; they are unreasonable. All you can do is be productive and put your best food forward. Just do not go by the ‘all is well’ or ‘good enough’ attitude. This is never enough; you need to give your best shot every time every day.

Remember the movie ‘Horrible Bosses’? It can act as an eye-opener for many of us. Of course, you need not do anything drastic like the movie, but you can always manage your expectations. If your manager is always on the brink of eruption, no matter how you behave or what you do, you must accept that you simply cannot please him. Accept that he is not going to change, so it is better you change your job.

Often the beginning is the hardest and once you are over the rough turf, you will find it is easier to cope with the unpredictable bosses.




Interview With Mr. Sourav Basu, Researcher & Correspondent for “Satyamev Jayate”, of Aamir Khan Production (P) Ltd.

  1. Sir, why is branding important and how can it help you to stay ahead in competition?

Ans: Well, people want good quality products now-a-days. They are aware of what they are consuming and branding is basically done to identify your product among many. Basically without branding you will not be able to make your presence felt in the market.

  1. What will you prefer; the brand or the product?

Ans: It depends. If a brand has already built their trust about their products in the market I will definitely go for that brand. People in West Bengal hardly try new things and generally don’t want to change their tastes and preferences. But if a good quality product convinces me and fulfills my requirements, I will definitely go for that particular product.

  1. Sir, how can the takeaways of this event help us to enhance our skills?

Ans: Definitely it will help you. You will gather practical knowledge. Corporates are giving you suggestions, you are getting an opportunity of one-one-one interaction. The business plan ideas that you are getting will help you in future as well.

  1. Sir, a piece of advice for MBA students.

Ans: Focus on what you are doing; have a clear vision about your goals. Start thinking differently, speak out, share your ideas, and always stay in a learning phase. Know that a creative mind can create wonderful brands.

Interview taken by-

Debaja Mullick, PGPBM 2017-19


An Interview With Mr. Prabuddha Roy , Film Director ,Zee Entertainment

  1. Sir, why is branding important and how can it keep you ahead from your competitors?

Ans. People want good quality products nowadays; they are aware of what they are consuming. Branding is basically done to identify your product among others. Basically without branding you will not be able to make your presence felt in the market. Your brand will keep on reminding people of how good your product or service is.

  1. What do you prefer; the brand or the product?

Ans: It depends. If a brand has already built their trust among consumers in the market I will definitely go for that brand. People in West Bengal hardly try new things and generally don’t want to change their tastes and preferences. But if a good quality product convince me and fulfill my requirements, I will definitely go for that particular product.

  1. Sir how do you think the takeaways from this event will help us to enhance our skills?

Ans: The event is going to help you definitely. Here, you are getting huge exposure. Industry leaders are giving you suggestions, you are getting a chance of one-on-one interaction. If you are interested in entrepreneurship, the business plan ideas that are discussed here will help you to achieve your goals in future.

  1. One piece of advice for MBA students.

Ans: Work hard, open your eyes and ears to know what is happening around the world. Keep yourself updated with the latest information.

Debaja Mullick,- PGPBM 2017-19