While choosing a marketing project, it is imperative that you decide on what you want to become after five years. It is almost like a self-analysis which you need to do to determine your career path. Do you want to become a Marketing Specialist, Digital Marketer, Marketing Researcher, Analyst, Communication Specialist or a Web Analytics Person? Take up a project which depends on the kind of role you are going to take. Here are some of the topics that you can choose for your marketing projects.
Topic which is relevant for digital transformation
Currently we are witnessing the digital transition; a project which will combine the fundamentals of web development, marketing with the digital world as a vehicle will be appropriate. Ask any student of a best-rated MBA college and they will tell you that each and every topic in digital marketing will be interesting: you can do your project related to SMM, SEO, Analytics, Email Marketing or anything related to Display Medium.
Topic which is related to customer behaviour analysis/customer management
Those who are specializing in marketing in MBA, can choose a topic related to customer behaviour analysis or customer management. Students at one of the top 5 MBA colleges in Kolkata will tell you that marketing is more than creating just a jingle or a catchy line. You need to understand consumer behaviour as well. You can do a project on various consumer behaviour models: you can prepare a project on black-box model which emphasizes on the external stimulus response of a customer. You can talk about the personal-variable model or the complex model where the consumer considers both internal and external factors before buying anything.
Topic which is related to market potential of a particular product
All companies will agree that one has to know about the market potential before launching or relaunching a product. You can prepare a project where you can examine a proper method to analyze the market. To determine the market potential of a market, you need to do proper market research; you need to analyze your potential customer base, current environmental conditions, and your competition.
Topic which is associated with analysis of various market segments
Are you good with fieldwork? Do you have an aptitude for studying figures and long reports? Then you can think about a topic which can be an analysis of different market segments. Segmentation is all about identifying various group of buyers in a market to target specific services or products for each group. You can do a project on how companies can tailor or customize the offering for various groups. The idea of segmentation mostly starts with research and market analysis; often this topic involves detailed research, so be prepared to study a lot.
Topic about how you can create brand awareness
Most companies look for a suitable marketing strategy which will help to create brand awareness. Marketing students have to be good at two things: analysis and strategy. If you are good with strategizing, then you can create a project which can be a detailed roadmap about a specific product or service. Your project or report should be a detailed study about how you can build your brand.
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