Big data is the combination of all the tools and processes which are related to utilize and manage large data sets. Big data was born out of the need to understand various preferences, trends and patterns in the huge database when people normally interact with various systems and with each other. You need to use analytics for Big Data in various organizations and figure out the most amazing customers. There is a requirement for businesses to create new services, experiences, and products.
Big Data can be used by many companies to outperform the competition. There are many industries where established competitors and new entrants use data-driven strategies to capture, compete and outperform and innovate. From IT to healthcare, each of the segment uses Big data to their advantage. Did you know that big data can analyze the data in entertainment and the insight drawn from it can be used to create a unique experience for the user. This is best seen in music streaming services that is available not only via crowd-sourced data as well as data from their libraries to create a suitable playlist.
Did you know that online retailers can use big data insights, send the personalized recommendations on purchased goods and save you the trouble to map out your preferences again. Big data technology also improves your shopping experience by ensuring that the supply chain works better and the products are received faster.
Have you ever noticed a pattern in the way the news stories flood our timelines? It is big data which determines the kind of stories that will appear in our timelines. It also informs the surface content for different social media sites like Twitter and Facebook. Now think about chatbots. They have become an integral part of our daily lives. It is big data which helps the chatbots to provide us with the information that we seek.
Now let’s come to gaming enthusiasts. In the course of a game, each player produces a large data stream which can provide valuable insights for his/her preferences. Most video game developers analyze this data to curate engaging and unique gaming experience for the users.