4 Ways to Boost your LinkedIn Account to Enhance Personal Branding

Whether you realize it or not, your LinkedIn profile is actually the foundation of your personal brand. Over the years, it has become a strong social media marketing tool and optimizing your LinkedIn profile to boost your credibility in unimaginable ways. It is a perfect platform to showcase one’s expertise, connect with like-minded professionals and grow business. Let us give you 4 ideas through which you can power up your personal brand.

Not networking; then not doing enough

 

 

 

 

 

With LinkedIn, it is possible to find professionals who are intricately associated with your business. LinkedIn can help you to expand your network, reach out to people who can help in building your personal brand and business. How can you reach out to these people? Share content which are related to the targeted network’s interest. Sharing relevant content will not only improve engagements strengthening the relationship with targeted audience.

Put in all the personal details

 

 

 

 

 

According to experts, profiles with headshots have enhanced chances of visibility than those without a profile picture. The headshot should be professional, clear and must include only you. If you have just started on LinkedIn, go through the images of your phone to find the right shot for the profile. Along with your picture, you should also ensure to include phone number, email, website and other professional details. Only Premium users can access LinkedIn InMail, so if you are keen to find the right contacts, then you can go for a Premium account as well.

Always tell a story

 

 

 

 

 

 

LinkedIn may be primarily a platform for professionals, but at the end of the day it is a social media channel. And to capture people’s attention storytelling is the best possible way. Remember hiring managers and recruiters are no different. They must be going through hundreds of profiles every day running into the same buzzwords and clich├ęs. A little something which is out of the box is always going to work. A little bit of personal background story and you can capture the attention of the recruiters.

Ger endorsed by listing your skills

 

 

 

 

 

You can tag your skills in LinkedIn. You should select all the skill sets which are aligned with your personal brand. This is how recruiters connect with the candidates in LinkedIn; endorsements can also be collected from colleagues, friends and different professional contacts. In return, you can offer an endorsement or two as reciprocation is a good gesture.

Remember that hiring managers and recruiters literally live on LinkedIn. It is good to ensure that your LinkedIn profile conveys the message you intend to convey when you are on the hunt for a new job.

 

How Big is Big Data and How can it Affect you?

Big data is the combination of all the tools and processes which are related to utilize and manage large data sets. Big data was born out of the need to understand various preferences, trends and patterns in the huge database when people normally interact with various systems and with each other. You need to use analytics for Big Data in various organizations and figure out the most amazing customers. There is a requirement for businesses to create new services, experiences, and products.

 

Big Data can be used by many companies to outperform the competition. There are many industries where established competitors and new entrants use data-driven strategies to capture, compete and outperform and innovate. From IT to healthcare, each of the segment uses Big data to their advantage. Did you know that big data can analyze the data in entertainment and the insight drawn from it can be used to create a unique experience for the user. This is best seen in music streaming services that is available not only via crowd-sourced data as well as data from their libraries to create a suitable playlist.

 

Did you know that online retailers can use big data insights, send the personalized recommendations on purchased goods and save you the trouble to map out your preferences again. Big data technology also improves your shopping experience by ensuring that the supply chain works better and the products are received faster.

 

 

Have you ever noticed a pattern in the way the news stories flood our timelines? It is big data which determines the kind of stories that will appear in our timelines. It also informs the surface content for different social media sites like Twitter and Facebook. Now think about chatbots. They have become an integral part of our daily lives. It is big data which helps the chatbots to provide us with the information that we seek.

Now let’s come to gaming enthusiasts. In the course of a game, each player produces a large data stream which can provide valuable insights for his/her preferences. Most video game developers analyze this data to curate engaging and unique gaming experience for the users.