Whether you realize it or not, your LinkedIn profile is actually the foundation of your personal brand. Over the years, it has become a strong social media marketing tool and optimizing your LinkedIn profile to boost your credibility in unimaginable ways. It is a perfect platform to showcase one’s expertise, connect with like-minded professionals and grow business. Let us give you 4 ideas through which you can power up your personal brand.
Not networking; then not doing enough
With LinkedIn, it is possible to find professionals who are intricately associated with your business. LinkedIn can help you to expand your network, reach out to people who can help in building your personal brand and business. How can you reach out to these people? Share content which are related to the targeted network’s interest. Sharing relevant content will not only improve engagements strengthening the relationship with targeted audience.
Put in all the personal details
According to experts, profiles with headshots have enhanced chances of visibility than those without a profile picture. The headshot should be professional, clear and must include only you. If you have just started on LinkedIn, go through the images of your phone to find the right shot for the profile. Along with your picture, you should also ensure to include phone number, email, website and other professional details. Only Premium users can access LinkedIn InMail, so if you are keen to find the right contacts, then you can go for a Premium account as well.
Always tell a story
LinkedIn may be primarily a platform for professionals, but at the end of the day it is a social media channel. And to capture people’s attention storytelling is the best possible way. Remember hiring managers and recruiters are no different. They must be going through hundreds of profiles every day running into the same buzzwords and clichés. A little something which is out of the box is always going to work. A little bit of personal background story and you can capture the attention of the recruiters.
Ger endorsed by listing your skills
You can tag your skills in LinkedIn. You should select all the skill sets which are aligned with your personal brand. This is how recruiters connect with the candidates in LinkedIn; endorsements can also be collected from colleagues, friends and different professional contacts. In return, you can offer an endorsement or two as reciprocation is a good gesture.
Remember that hiring managers and recruiters literally live on LinkedIn. It is good to ensure that your LinkedIn profile conveys the message you intend to convey when you are on the hunt for a new job.