5 Companies that have Made an Impact with Innovation

The word ‘innovation’ is tossed around a lot in both technology and business circles and it is one of the buzzword in 2018. Fostering the culture of innovation is essential for any ambitious company which seeks long-term success and relevance. When it comes to innovative business models, these 5 companies have shown us that if there is a need, you can disrupt the status quo and revolutionize your business.

Netflix: The New-age Masters of Small Screen

 

 

 

 

 

 

Although Netflix began with its DVD mail service in 1999, it started generating original content  in 2011. In 2017, they shifted their focus and started producing movies aiming to release more than 80 movies. Netflix is not interested to cater to a broad audience, rather it wants to retain its appeal in niche market and offer movies or shows to audience without which they can’t live without. In 2016, Netflix made a major upgrade in user interface where they replaced their static poster images with custom-created preview videos which will play automatically when you scroll on the title card.

Stitch Fix: One of the Impressive Start-ups of all times

Stitch Fix, an ecommerce subscription company has almost 2.2 million users where the users receive boxes or ‘fixes’ of accessories, clothing and shoes based on their personal style. Stitch Fix wants to be an alternative to digital baron Amazon by offering bespoke selection of clothes. In other words, everything Stitch Fix offers is opposed to fast clothing. In 2017, after the company went public, it was valued at $1.46 billion. Now the company has expanded its demographics and have also included sections for plus-sizes, men and premium brand options.

Rely on Reliance Jio

You have admit that Reliance has brought mobile revolution with India’s first 4g LTE network. To build a strong foundation of next-gen broadband infrastructure, the organization has come up with 100,000 new cell towers. One of their marketing techniques was providing data at price drop giving service free for the first six months. With their daring attitude, they asked Indians to shed their inhibition of using data. The risk was huge, but the bet paid off and Jio signed more than 150 million customers.

Are your images Insta-worthy?

This is a common lingo of the millennial generation, but it only shows that how much Instagram means to our lives. Although it started as a free mobile app meant for only iOS operating system, it has now evolved into a multi-platform network. Previously, one could only share images on Instagram. As the app garnered response among musicians, Instagram extended its video-sharing functionality so that users can add 60-second clips and also added its option for Snapchat-inspired Instagram stories.

Gucci adopts street-style fashion with élan

Gucci which is normally associated with high-street fashion has been undergoing a transformation. In 2015, the newly appointed CEO Marco Bizzarri and Creative Director Alessandro Michele have changed the look of the brand  and made it more edgy, modern and embraced the street style fashion. It has relied on its social media platforms and collaborated with influencers and artists and styled Gucci products in a fresh way.

 

 

 

 

 

 

5 Movie Stars with the Biggest Endorsements in India

You have to agree that today’s consumers are simply spoilt for choices and at times it becomes difficult to distinguish from one brand from another. And when you are vying for the top spot in a competitive world, you need an edge. A celebrity can have immense influence on generating brand awareness and ensuring the success of a particular campaign of a specific product. Celebrity endorsement can be a successful advertisement strategy and can influence your purchasing decision. In India, a celebrity endorsement is a big thing and you will be surprised to know that there are quite a few names who have made it to Forbes List. Let’s find out about the few with the biggest endorsements in India.

Come to think of the brand value of Akshay Kumar, you will be surprised by how far the star has come. From an actor who leapt mid-air to confront the villains to some of the more substantial roles, Akshay Kumar is a brand to be reckoned with. And trade pundits believe that it is his humility which have made him one of the forerunners in the top brand endorsements in India. Kumar has apparently moved 4 places from 2017 list and ousted Salman Khan from his coveted position. The once-famous action star is known to have the highest endorsements in Bollywood currently and he seems to be endorsing everything from batteries to energy pills. Apart from his film earnings, he mints millions from backend profits and endorses some 20 different brands. No wonder, his endorsement fees per year amounts to 8 to 10 crores each year.

Closely following Akshay Kumar is Salman Khan, the Bharat star. His mainstay hits such as Tiger Zinda Hain has allowed him to cash on his backend profits. Salman Khan remains one of the nation’s top earners with brand endorsements like Suzuki motorcycles and Chlormint gum. Salman Khan is one of the few celebrities who has started promoting brands even before his rise to stardom. A regular face in TV commercials, Salman Khan apparently charges 3.5 to 5 crores a day for endorsement. And not to forget that he has successfully leveraged his celebrity status to enhance his own brand Being Human.

The Khans seem to have a supremacy everywhere; from Bollywood to celebrity endorsements, they seem to be reigning it in style. Although “Thugs of Hindostan’ is touted as one of the biggest flops of 2018, Mr. Perfectionist still maintains his charisma and his endorsements speak a lot about his suave nature. With any brand he takes up, he is just not the face of the brand, he apparently goes extensively through the marketing plans and gets into all the details before he commits to the brand. According to insiders, his deal with Snapdeal resulted in earnings of 30 crores. For each brand that he endorses, he charges 5-7 crores a day.

And if you thought that the world only revolves around the Khans, you have missed the glam divas of Bollywood. The glam divas are no less when it comes to their brand value. Take Deepika Padukone for instance. One of the highest paid actresses of recent times, Deepika has left her contemporaries far behind when it comes to brand endorsements. Apparently she charges a whopping 7.5 crores for every endorsement. The stunning lady is seen in ads of Parachute, Axis Bank, Vogue, Garnier, Lifestyle Melange.

They may not be the best of friends in Bollywood for reasons obvious, but Deepika’s contemporary Katrina Kaif seems to be on her toe when it comes to brand endorsements. Known as one of the bankable stars in Bollywood, Katrina Kaif can be seen in the ads of a number of important brands like Lux, Panasonic, Veet, Berger Paints, Titan Raga, LG to name a few. For each endorsement, she charges 5-6 crores per day.

 

 

5 Backpacking Trips that you can take within 10,000 while you are in College

Myth: travelling is an expensive affair. Reality: you can travel the world in a budget. And when there are long weekends you feel the bite of the travel bug or the itch to bunk college. The only thing that limits you from packing your bags and taking off to an obscure place is your budget. Hear! hear! We have jotted down 5 backpacking trips that you can take within 10,000 while you are in college.

The Allure of the Backwaters

The backwaters in God’s own country has been a dream destination for many. You do not need to postpone your trip thinking about expenses, because a short tour to Alleppey is possible. For a 2 night/3 day stay, the cost can vary between Rs 250 to Rs 700 a day. And if you are planning to stay in a houseboat, it starts from Rs 6000 per day for 1 BHK which includes 3 meals. You can easily split it with your friends. All you need to do is enjoy the verdant countryside, waterways and the lagoons.

A trek through Kasauli

If you are an adventure enthusiast, then a trek through Kasauli should be in your list of must-dos. The most cost effective way to reach Kasauli is to board a train from Delhi to Kasauli. Then you can take a shared taxi to reach your destination. It will take less than Rs 1500 to reach Kasauli. Opt for pocket-friendly hotels where you will get the accommodation within Rs 1000. A 3-day trip will cost less than 5000, so you will be left with a lot of money to splurge on the trip.

Go for Goa

Goa is definitely every backpacker’s dream destination. Plan a short trip for 3 days; board a train from Margao from Mumbai which is a cost-effective option. You will be glad to know that beach accommodation starts at Rs 500 a night. Of course, you will be spoilt for choices as Goa boasts some of the best restaurants in the country with an eclectic mix of cuisine, but to stick to your budget opt for the beach shacks. A good seafood meal will cost you Rs 150. Opt for bike rentals; it starts from Rs 250 and can go up to Rs 500 a day. There are so many things to explore in Goa; the beaches, Portuguese architecture and the local markets.

River rafting at Rishikesh

Rishikesh is not just for the spiritually inclined; it is also very much for the adventure junkies. If you are one of those who are looking for an adrenalin rush, river rafting at Rishikesh is just the kind of activity for you. You might want to stay there for 2 days. Take a shared taxi from Delhi which will cost you around 500. Share a tent with someone which will cost about Rs 150 per day; food is also quite inexpensive. Depending on your service provider river rafting will cost between Rs 400 to Rs 1300. Want to be more adventurous? Opt for beach camping which will cost up to Rs 1600 per person which includes 1 night stay, river rafting and 3 meals. If you want to experience white water rafting, Rishikesh is the place to be.

Hampi for the History Buffs

Hampi is a fabulous treat for history lovers and unlike popular belief it is one of the inexpensive destinations in India. Relive the golden era of the Vijaynagar dynasty. Board a train from Bangalore to Hospet which will cost you Rs 300. If you are taking an auto to Hampi, you need to pay Rs 100. The homestays are pretty inexpensive and some of them also include meals. It varies between Rs 500 to Rs 1500 per day. If you are taking a tonga to ruin sites, it will cost Rs 100. A 3 day trip to Hampi can be easily accomplished within Rs 10,000.

 

 

5 Crucial Lessons that Forrest Gump Teaches Us

 

Forrest Gump is a movie lover’s delight. It is one of the most entertaining and successful movies of all times, not only because it featured one of the brilliant talents of Hollywood Tom Hanks. The storyline was simple; it depicts the life of Forrest Gump, an ordinary man who lives an extraordinary life. Not because some magic has happened because of a sudden stroke of luck. It was the way Forrest has lived his life which teaches us 5 crucial lessons.

The Chocolate Box

 

 

 

 

 

One of the iconic symbols of this movie was a chocolate box followed by a famous dialogue by Forrest himself “life is like a box of chocolates…ya never know what you’re gonna get”. It is a simple way of telling that we all have the freedom to make our own choices in life. Throughout his life Forrest has made many important choices and has taken responsibility for all the choices that he have made. He embraced life’s uncertainty and Forrest showed us that it takes gumption to take personal responsibility for all the actions in life.

Words can Cause a Scar in Life

One of the most emotional moments in the movie is when Jenny rejects Forrest’s marriage proposal because she finds him dumb. Although it hurts Forrest a lot, he accepts the rejection with dignity and displays sheer intelligence by stating “I am not a smart man but I know what love is”. Words can cause deep wounds and permanent scars. Not everyone is resolute like Forrest who shows that if you fall in love, you should have the decency of rising in love as well.

The Nike Sneakers

Among a few cherished gifts in Forrest’s life, the pair of sneakers presented by Jenny was of supreme importance. The shoes symbolize the journey of life; it shows that you never actually arrive in life, you just need to go with the flow. One can persevere, but still enjoy the various moments of life; learning to enjoy the journey is your key to happiness.

Listen to your heart

Forrest has always listened to his instincts, even when it meant trouble for him. Life is unpredictable so often when you plan a lot of things, you end up going nowhere. Your gut instincts will show you the right way. Like Lieutenant Dan will be forever grateful for Forrest’s heroic actions to save him. Even when everyone tells you to do otherwise, just listen to your heart.

Never allow you past to dictate your future

The film is all about beautiful quotes: “My mama always said you got to put the past behind you before you can move on’ is one of them. This quote lovingly points out one of the important aspects of life; you cannot allow your past to determine your future. Live in the present and believe in the art of now. Be strong and determined and do what it takes to achieve the things you truly want from life.

If you have not seen the movie yet, it is time to watch this iconic movie starring Tom Hanks, Robin Wright, Gary Sinise, Sally Field, Myketi Williamson, Rebecca Williams.

5 Branding Gurus in India and their Best Advertising Campaigns

 

One should not make any mistake about it; a loved and recognizable brand is definitely one of the most valuable assets of a company. And branding is more than just a cool logo or a good advertisement. Let’s find out how the top 5 branding gurus in India have done it with some of the amazing campaigns.

Piyush Pandey: The Man Behind the Dancing Girl at the Cricket Field

 

 

 

 

 

The ad industry’s favourite man with a moustache Piyush Pandey has captured the heart of the nation in the 1990’s. When he first arrived, the world of advertisement was a drab one. But then satellite TV happened and more clients were interested in television advertising. Pandey has always believed in storytelling and among his many successful ventures was the Cadbury advertisement. Not many know, but the Cadbury ad with the girl on a cricket pitch was one of the first ads where he wrote the lyrics and recorded a full-fledged song with jazzman Louis Banks.  And the girl Shimona who was cast could not even dance! It won ‘The Campaign of the Century’ at the Advertising Club Bombay’s Abby Awards.

R Balakrishnan and how he showed ‘Daag Acche Hain’

 

 

 

 

 

 

 

 

You have marveled at some of his cinematic creations at ‘Pa’, ‘Cheeni Kum’, ‘Padman’, but not many of us know that Balki had a successful advertisement stint at MullenLowe Lintas Group. In his own words, ‘storytelling happened, because nothing else happened’. The challenge for him was to bring out ideas day after day for different products. And his Surf Excel’s campaign ‘Daag Acche hain’ became viral in mid-2000s. Mostly featuring kids, these ads focused on the idea of helping others  or making someone smile even when they are spoiling the clothes. The campaign was ‘Jaise Bhi Daag Ho, Surf Excel Hain Na’.

Prasoon Joshi and how he made everyone realize ‘Thanda Matlab Coca Cola’

 

 

 

 

 

 

When Prasoon Joshi joined McCann Ericksson, the agency was not known for his creative excellence; his first challenge was to change the perception of Coke from a song-and-dance driven communicator to a storyteller and the idea ‘Thanda Matlab Coca Cola’ was born. Consumer never look at advertising at silos, they look at it in a holistic manner. Joshi used a clever twist to two very common lingos ‘Kuch thanda lenge yaa garam?’ and the typical announcement of the hawkers in train stations ‘thanda thanda’. The idea was to position Coca Cola as a cool refreshing drink for the youth. And when you crave for something ‘thanda’ or cool, the immediate word that comes to the mind is Coca Cola. The series conceptualized by Prasoon dissolved boundaries and placed Coca Cola as ‘ a drink for everyone’.

Prahlad Kakkar: The Man who showed that branding is all about taking risks

 

 

 

 

 

Whenever you see a Pepsi ad, remember that there is only one man behind it. He is no one other than Prahlad Kakkar. The only propelling factor that has kept him passionate about ads is that he can never get enough of telling a story in 30 seconds in the most engaging manner. It was and still remains one of the effective ways to reach out to the masses. Who can dispute the fact that Pepsi is still ‘the right choice baby aha’. Bold, candid and often outrageous, Kakkar is all about taking risks. Be it a Kit Kat, Maggi or a Dhara, Kakkar has always come up with something new.

Sam Balsara

 

 

 

 

 

 

Sam Balsara turned 67 this year, but he still has the passion of a youngster. For him, safe advertising is a mistake. With over 30 years of experience in the advertising industry, the Founder, Chairman & the Director of the Madison World Sam Balsara has worked in one of the most influential political campaigns in India. He has worked with the Modi team and has come up with some brilliant ideas about Narendra Modi in his electoral campaign.

 

 

5 Topics that you can Choose for Marketing Projects

While choosing a marketing project, it is imperative that you decide on what you want to become after five years. It is almost like a self-analysis which you need to do to determine your career path. Do you want to become a Marketing Specialist, Digital Marketer, Marketing Researcher, Analyst, Communication Specialist or a Web Analytics Person? Take up a project which depends on the kind of role you are going to take. Here are some of the topics that you can choose for your marketing projects.

Topic which is relevant for digital transformation

 

 

 

 

Currently we are witnessing the digital transition; a project which will combine the fundamentals of web development, marketing with the digital world as a vehicle will be appropriate. Ask any student of a best-rated MBA college and they will tell you that each and every topic in digital marketing will be interesting: you can do your project related to SMM, SEO, Analytics, Email Marketing or anything related to Display Medium.

Topic which is related to customer behaviour analysis/customer management

 

 

 

 

Those who are specializing in marketing in MBA, can choose a topic related to customer behaviour analysis or customer management. Students at one of the top 5 MBA colleges in Kolkata will tell you that marketing is more than creating just a jingle or a catchy line. You need to understand consumer behaviour as well. You can do a project on various consumer behaviour models: you can prepare a project on black-box model which emphasizes on the external stimulus response of a customer. You can talk about the personal-variable model or the complex model where the consumer considers both internal and external factors before buying anything.

Topic which is related to market potential of a particular product

 

 

 

 

All companies will agree that one has to know about the market potential before launching or relaunching a product. You can prepare a project where you can examine a proper method to analyze the market. To determine the market potential of a market, you need to do proper market research; you need to analyze your potential customer base, current environmental conditions, and your competition.

Topic which is associated with analysis of various market segments

 

 

 

 

Are you good with fieldwork? Do you have an aptitude for studying figures and long reports? Then you can think about a topic which can be an analysis of different market segments. Segmentation is all about identifying various group of buyers in a market to target specific services or products for each group. You can do a project on how companies can tailor or customize the offering for various groups. The idea of segmentation mostly starts with research and market analysis; often this topic involves detailed research, so be prepared to study a lot.

Topic about how you can create brand awareness

 

 

 

 

Most companies look for a suitable marketing strategy which will help to create brand awareness. Marketing students have to be good at two things: analysis and strategy. If you are good with strategizing, then you can create a project which can be a detailed roadmap about a specific product or service. Your project or report should be a detailed study about how you can build your brand.

Want to join one of the leading business schools in Kolkata? Take a look at https://www.bibs.co.in/.

5 ways to Create a Compelling Project: Using Structure for Effectiveness

A good project report has proper structure and style; having a clear structure helps you to pen down your points effectively. A good project can have a top-down approach which means you state the main point or the gist of all points first and then substantiate or reinforce the point which is made. Of course, a lesser-known, but an alternative approach is the bottom-up method  which helps to support the point which is made at the end. Both the methods can be used to create a compelling project. Let’s help you with 5 tips which can help you further.

Think about a content heavy title

Always opt for a content-heavy title  and name the subsections  which allow the readers to know and understand what is going to be discussed. A content heavy title supports the ‘top-down’ approach. The title is the main point and the text will explain the main point. Naming the subsections will help the readers to understand your point better. For instance, ‘a heavy title’ does not convey any meaning; instead ‘think about a content heavy title’ helps the readers to understand that the discussion is about creating an effective title for the project.

Maintain a table of contents

Making a table of content or indexing your content is the best way to elaborate on the ‘top down’ gist of the report. This is good for readers as they can go through the table of contents and read selectively from the report. A table of content is the first glimpse of the project, which means that it should be carefully written. You do not want your reader to get a false impression about the project; they should know what they can expect from the report.

Good language and a nice style of writing

The idea of a project is to convey everything to your reader effortlessly. Go for simple and easy-to-understand language and be careful about grammar, spelling and punctuation. Mistakes in these areas create a bad impression. Instead of making the sentences complex by using passive tense, it is better to write everything in active tense.

Always proceed in an orderly manner

Always remember that including interesting facts and engaging data will solidify your point or argument. After you have finished everything else, you should write the Executive Summary. The report should have an Introduction, a Body and a proper Conclusion. The reader should not have any hiccups while moving from one point to the other. The reader should find a logical progression of the argument that you plan to establish.

Revise and review the content

Although this may sound as if you are in an examination hall, the fact remains that once you are done with the project, you should review and revise the entire content. Do this once, put it away for an entire night and then come back to the project again. Go through it once more; if possible you can ask someone else to review it for you. A fresh pair of eyes can often find out mistakes, that you might have missed.

Take all the above-mentioned points into consideration before starting your project; it may help you to avoid some commonly-made mistakes before submitting the final project.

Top 5 Reasons to Study in BIBS

Who doesn’t want a high salary after graduation, get a top management position or own a business of their own? If you are ready to enter the competitive business world of today, an MBA degree will give you a gamut of advantages, especially when it is offered by a top business school like BIBS. Here are top 5 reasons to study in BIBS and earn a coveted position in the big world of corporates.

Dynamic Courses Helping Students to have an Edge over their Peers

It is a tough world out there. Students have to be armed with knowledge and equipped with expertise to face the big business world. The courses offered in BIBS like PGPBM and MBA, PGPIBM and MBA and PGPFM and MBA are designed in such a manner so that students can benefit both from classroom teaching along with practical work. The PGPFM and MBA is a collaborative programme offered by BIBS and NSE Academy where students are exposed to various insights by leading academicians and financial experts to capitalize on opportunities in financial management.

BIBS Creates All-rounders

Before the students are absorbed in various companies, they are given an opportunity to explore their full potential at BIBS through various platforms. Along with their curriculum which is designed to help students excel in their individual disciplines, students are also given the opportunity to understand the world of business. Events like Brand Wars and USP help students who want to be entrepreneurs; it is their first experience of launching a new product or selling a unique idea to their potential investors. Passport is a group discussion competition, where students are pitted against each other before their summer internships. While OLE is an outdoor learning event where students are encouraged to go out for team bonding, A2A helps to hone their presentation skills.

Tie-ups with Prominent Companies

The students of BIBS have access to information services and business management for advanced research and different management journals of IIM-A’s National Information Centre of Management.  With the tie-up with the NSE Academy, the students of BIBS have custom-made courses on financial management and get to learn from not only NSE, but other reputed finance companies in this programme. Among the many prominent companies, BIBS has tie-ups with Oracle for ERP, PwC where after completing the internship, students get the opportunity to apply for final placements. Some of the other reputed names in this segment are Reliance Money, KPMG, MDIS Singapore, NEN and TiE.

Proper Placements with Various Leading Brands

https://www.bibs.co.in/

BIBS have been consistently ranked among the best; it is one of the top 20 business schools in Eastern India as found in a survey conducted by The Times of India B School Survey. In 2016, BIBS has been awarded as the Management College of the Year 2016 for Excellence in Placements which is awarded by the Higher Education Review. It has been recognized as one of World’s Greatest Brands 2015. Students of BIBS have been absorbed in some of the most prominent brands of the world like ICICI Bank, L&T Finance, Merico, Google, Asian Paints, ITC, Dabur, American Express, IndusInd Bank, Britannia, and PwC.

Strong Network of Alumni

The new students at BIBS can connect to the strong alumni network and get acquainted with their successful seniors who are now in prominent positions in some of the most reputed brands. New students get a chance to connect with both industry experts and alumni through a single platform.

 

5 Career Options after an MBA Degree

It is a known fact that going to a business school will definitely boost your career prospects. It will not only give you an edge over competition, but will also ensure that you have a good package. Let’s take a quick look at 5 of the popular career options after an MBA with specializations in Finance, Marketing, Operations and Human Resource. From entrepreneurial ventures to senior roles in management, there are quite a few options for an MBA degree holder.

Management consultant

One of the key responsibilities of a management consultant is to solve problems. As a consultant, you will have the option to work as a freelancer or with a consultancy firm. The salary package is extremely good, and once the business insiders know about your capabilities, you will be the most sought-after man in the corporate world.

Finance analyst

After you have gone through the rigorous curriculum of the B-school, your analytical skills will be greatly enhanced. In a business school, you are taught to examine case studies which help you with your financial knowledge. These will only help you to prepare for the job role of a finance analyst. Finance analysts are quite sought-after people because they help to assess and analyze the financial risks involved with a particular business proposal. They are the ones who will calculate the risks and also document ways to mitigate them in mergers and acquisitions. People in this job profile are responsible for research and analysis of data, and should be able to create sustainable financial models.

Brand Managers

One of the newer profiles in the market, the job of a brand manager is to build a brand from scratch. An off-shoot of marketing management, the brand managers should have an aptitude for digital and internet marketing, online brand reputation management, business management. They should have a thorough knowledge about SEO, software and the latest technological developments. They must be able to understand how they can drive sales through digital marketing. Extra knowledge about Adwords, Adsense, social media marketing and SMO is also required.

Logistics Managers

Those who have specialized in demand and supply chain management will find this job profile suitable. In a larger organization, they are part of the operations team and ensure that the cargo operations are executed effortlessly. They are the ones who are responsible for identification, investigation and resolution of conflicts in case of theft or loss of goods or products. They will review and inspect the payment details of products and ensure that all invoices are in place. In other words, they will oversee the end-to-end delivery of goods and products of an organization.

Human Resource Managers

Every organization has a talent pool. And the regulating forces of that talent pool are the HR people. In other words, they are people managers who look after the welfare of the human resources of the organization. An organization cannot run smoothly without a good HR team. They are involved in recruiting, training new joinees, advising on pay issues including promotion and other benefits. A human resource manager must be updated with areas like employment law which evolves and changes with time.

Why should you opt for a Management Degree?

Did you know that 90% of employers prefer people with a management degree from one of the reputed institutes? A management degree is way more than acquiring knowledge; management education gives you an edge over others. You can apply to any company of your choice and earn a lucrative salary package. A management degree essentially puts you in the same bracket as the leaders of the company. If you are aspiring for a leadership position, a management degree is a must.

The ultimate career growth

Most management students are extremely well-trained and well-equipped to handle the various nuances of the business world. A few years of experience in the corporate world and you can earn a lot more you can imagine. Armed with a management degree, you have the confidence to take on the world. A clear difference can be noted in the approach of an ordinary graduate student and a management graduate. Before he/she steps into the real world, a management student is exposed to debates, case studies, and presentations. They are thoroughly prepared to handle clients, deadlines and tough situations.

Enhancing your people management skills

A company with a good HR or Human Resource Team can achieve a lot; it is the people who are the driving force of an organization. When you opt for a management course, you are taught about people’s behaviour, different dynamics of an organization, how to deal with a stressful client, the right attitude for a workplace and are trained to deal with difficult people. In other words, the course helps you to enhance your people management skills, especially when you are working in a team. You cannot get maximum productivity unless all the members of the team start functioning in the right manner. And that’s when a management degree comes handy.

Often work experience is not enough

Many might nurture this conception that their experience in their chosen career path will help them to proceed further. It is not possible to learn everything from experience alone. In the world of management and business, strategies, theories, job insights often surpass the benefits of experience. Often when you gain experience in one particular zone, you may be severely lacking in another area. The purpose of a management degree is to provide an all-encompassing overview of all the spectrums of business. It will help you to gain a top view of the wider world.

Are you lacking the insight of peers and mentors

Among the many benefits of going to a management school, one is to create a strong network of friends, peers and alumni. The benefit of a management degree goes further than the information you receive; it essentially includes the insights and interaction from fellow students and your seniors. They often have plenty to offer from their own understanding and experiences. In any business school, networking is one of the most important aspects of the entire process. As you enroll for a management degree, you will soon understand what you have gained from your peer group.

If you are still debating about the benefits of a management degree, it is good to remember those who strive for betterment can reach the top!