PROGRAM STRUCTURE

Major Options

Marketing


	Advertising and Sales Management
	Services Marketing
	Consumer Behavior
	International Marketing
	Rural Marketing
	Product and Brand Management
	Customer Relationship Management
	Market Research
	Virtual Marketing

Finance


	Financial Services
	Investment and Portfolio Management
	Management of Financial Institutions
	Working Capital Management
	Capital Budgeting
	Management Control Systems
	Mergers and Acquisitions
	Treasury Management
	Financial Engineering

Human Resource Management


	Organisation Development
	Human Resource Development
	Advanced Industrial Psychology
	Industrial Relations and Labour Laws
	Collective Bargaining and Wage Policy
	International Human Resource Management
	e-HR
	Balance Score Card Analysis
	Designing and Developing Organisation Structure

Information Technology


	Programming in C/C++
	Database Management Systems
	Software Engineering
	Advanced Decision Support Systems
	Computer Network & Internet
	E-Commerce and IT Enabled Services
	Banking Softwares and Applications
	Knowledge Management

Our Innovative Concept: Industry Focus Minor Verticals

chief At BIBS our approach is to create industry ready managerial cadre executives. Although the academic inputs gathered in the regular major specializations help in developing conceptual knowledge, there is a gap, with respect to industry expectations. We have undertaken a GAP Analysis and devised this concept wherein we have endeavored to bridge this gap.

chief Thus, in concurrence to a Majors specialization we ensure our students integrate a focused in depth on a particular subject /sector which can potentially provide excellent career opportunities to our students. The course content here is exclusively designed in partnership with industry leaders.Students are counseled by a team of experts from industry and academics while deciding on the selection of Industry Focus Minor Verticals.

Industry Focus Minor Verticals

Infrastructure


	Project Finance and Loan Syndication
	Structural Reforms-PPP and BOT Models
	Project Management-Planning and Implementation
	Real Estate Sector Dynamics
	Telecommunications
	Construction Sector Models and Matrix

Logistics and SCM


	Six Sigma Orientation
	Supply Chain Inventory Management
	Management of Logistics and Transportation
	Internet Technologies and Electronic Commerce in SCM
	Procurement and Sourcing
	Warehousing and Transportation

Advertising & Promotion Stategy


	Creative Strategy and Execution-Art and Copy
	Media Planning: Reach, frequency and GRPS
	Creating Buzz Marketing
	Media-Print, Electronic, Digital Interactive, OOH
	Workshop: Designing Creative Ads
	Producing Ads: Print digital and Electronic

FMCG & Consumer Durables


	Brand Management
	New Product Development
	Market Potential and Sales Forecasting
	Distribution and Vendor Incentive Structuring
	Innovative Promotion and Advertising for FMCG and CD
	Field Project on Consumer Insight Gathering

Capital Marketing


	Introduction to Global Financial Systems
	Investments Analysis and Portfolio Management
	Equity Research using Fundamental Analysis
	Technical Charting using Metastock
	Simulated Trading Terminal at Campus
	Derivatives, Currency and Commodities Markets

Banking And Financial Services


	Banking Sector-Retail and Corporate Banking
	Insurance Sector- Life and General Insurance
	AMFI Modules in Mutual Funds
	Micro Finance and Financial Inclusion
	Depository Service Management
	Marketing of Financial Services

Managing Workplace Diversity


	Human Values Ethics and Ethos
	Transformation Leadership
	Team Task Effectiveness
	Human Resource Valuation and Information Systems
	Compensation Administration
	Competency Based Psychometric Assessments

International Business


	International Regulatory Environment
	Global HRM
	Cross-Border Mergers and Acquisitions
	Overseas Fund Raising Options-GDR ADR ECB & FCCB
	International Trade Laws & Jurisprudence
	Export Import Procedures, Practices and Documentation