What's the first name that comes to your mind when you hear the word chocolates?

We know it's Cadbury!

But have you wondered how did Cadbury become the 2nd largest confectionery bra ...

In this era where social media rules, every brand wants to go viral to grab the attention of the masses.
While the purpose is to be the talk among as many people as possible, the brands also a ...

Business has only two functions-Marketing, and Innovation.

While we know how important marketing is for any brand, CRED has proved that through its practices. CRED's marketing strategies no ...

Approximately since 2019, the digital marketing industry has seen steep growth. While covid acted as a catalyst and the world shifted to online platforms, digital marketing has become crucial for b ...

The rise of the metaverse has augmented the current digital marketing strategies while building a fortune of exciting new roles—and if you have the right skills, they could be yours for the t ...

Consumers are always a little skeptical about the procedures and raw materials that are used in these cosmetics As a result, a new era of organic cosmetic products is emerging, which are produced u ...

The e-commerce industry has flourished in the last ten years, providing consumers with faster delivery options and a convenient shopping experience. One of the e-commerce platforms that has taken t ...

Flipkart is an e-commerce giant, that was founded by Sachin Bansal and Binny Bansal in the year 2007, with the sole purpose to sell books online. But as the e-commerce market grew, with competitors ...

Elon Musk is a multi-millionaire, businessman, who has proved his worth day in and day out, by co-founding innovative companies like PayPal, SpaceX, and Tesla. With his extraordinary entrepreneuria ...

NFT means non-fungible tokens. NFTs are digital assets with the potential to grow in value over time. They can't be tampered with and aren't perishable either. Consumers can post their possession o ...