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Your Favourite E-commerce Site uses data analytics as a bait to convert sales - All you need to know!

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There's no doubt that data analytics has become a vital part of running a successful e-commerce business. Analytics can help identify the right products to promote, monitor customer behaviour and u ...

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How MBAs get an edge - A Case Study On Zerodha; How a Tech Giant Has Built Itself Around Simplicity

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At Bengal Institute of Business Studies, the MBA program for Financial Management has a very practical approach. The students receive a more hands-on learning experience by studying case studies an ...

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How online marketing built its way to the top amid a pandemic

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Online marketing is taking the world by storm and is now an integral part of business development and growth. With the whole world moving towards digitalization, online marketing has slowly and ste ...

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Netflix is the foremost innovator in Big Data Analytics: A Case Study

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Unlike most colleges, the MBA program in Business Analytics and Data Science at Bengal Institute of Business Studies has a more practical approach when it comes to teaching students. At B ...

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3 Truths and 5 Myths about Executive MBA Programmes.

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Before enrolling yourself into an MBA-EX programme, it is normal to have questions and doubts about the course. You may have doubts about how being in business school might or might not affect your ...

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These Jobs you will crack quicker only if you have an executive MBA degree!

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As a working professional, you might find it difficult to commit to a full time MBA program. This is why an Executive MBA has been gaining popularity in recent years as executives and young working ...

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Why are the top companies investing in business analytics mid - Covid?

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The top most companies across various industries have always been data-driven in order to reach the place where they currently stand. It is more closely seen in industries that are data rich, like ...

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When is the Right Time for an Executive MBA? Prof. Vishwanath Clarifies All Doubts You May Have

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The onset of the pandemic brought a lot of disruptions with itself. The whole structure and functioning of education has changed ever since. Many people look at the pandemic as a turning point in t ...

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The Evolution of Sales Transformation in the Digital Age

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Over the past few years, sales operations have changed and undergone a major shift. There was a time when sales usually meant that products are sold in a physical space with salespeople who a ...

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Building a Resilient MBA Network in Times of Pandemic

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As an MBA student, while graduating you must look at your return on investment and consider the employment options that are available to you. However, during the pandemic, the students must make th ...

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