This case study explores how the brand effectively combines localised campaign outreach and consumer insights to build lasting brand engagement- making a prime example for MBA Business Analytics St ...

In an age where digital marketing defines a brand’s identity, digital marketing is not just a skill -  it’s a career path with a promising opportunity. As we are in the middle of 2 ...

This blog will provide a detailed discussion of business ethics, its significance in the corporate world, key principles, and various types. Whether you are an aspiring manager or a student hunting ...

Pursuing an MBA in Finance is more than just acquiring a degree; it is a strategic decision that positions you for a leadership role, entrepreneurial success, and global opportunity. At Bengal Inst ...

At the Bengal Institute of Business Studies (BIBS), these principles are central to our approach in cultivating industry-ready professionals. As an institute that believes in bridging the gap betwe ...

Understanding where your strength lies between data science vs business analytics helps target the right job roles, skills, and industries. Employers are increasingly looking for professionals who ...

Open Finance isn’t just another tech term floating around. It’s changing the way people think about money, access financial tools, and protect their data. With fintech innovations evolv ...

Scroll. Click. Done. You just ordered a pack of Maggi, a bottle of Coke, and a bar of chocolate — all while binge-watching your favorite show. And guess what? It’s at your door in 9 min ...

Forget textbook theories and case studies that feel like ancient history. The supply chain world you thought you knew has evolved. It’s now a high-stakes, tech-driven, fast-adapting domain wh ...

Every business wants to make more money. But how do you actually do that without simply working harder or selling more? That’s where revenue optimization comes in. Think of it as working smar ...