The sphere of marketing has evolved immensely over the decades, and we have made a drastic shift from print media to digital. With the world settled behind the screen during the Covid-19 era, the e ...

In India, the trend of 'owning a car has become a necessity' is gaining pace. While the per capita income in the country is still touching the bare minimum mark, the population still dreams of owni ...

Digital Darwinism is the concept that businesses must adapt to the rapid changes of the digital world or risk becoming obsolete.

In the world of finance, fintech companies are at the forefr ...

A study shows that over 44 zettabytes of data are in the entire digital universe. Companies must have access to reliable and accurate information to stay relevant in the market and gain a competiti ...

With the world turning to AI technology, automation will become the new normal. Since the pandemic, the supply chain industry has witnessed interruptions and a demand drop. But with the increasing ...

Supply chain solutions have developed significantly over the last few years. One such solution that has benefited supply chain management companies is predictive analytics. This method strengthens ...

The importance of ethics in science and technology is to ensure that they are developed and used in a way that benefits everyone and promotes the common good. Ethical considerations must be integra ...

"Neuromarketing is not Manipulation; it's Mindful Marketing."

The human brain is an immensely dynamic organ.

Marketers have been trying to understand how human emotions and thoughts ...

Supply Chain Management is the backbone of most businesses. Since the pandemic hit the supply chain and logistics industry, the bounce back in the post-pandemic is plausible. The SCM industry is fl ...

Living in the 21st Century, we are all highly dependent on technology. From house chores to business management, technological innovations have improved our day-to-day operations.

Since the ...