The PGPDM + MBA training and certification curriculum is based on the concept of LEAD, a process that takes a holistic approach towards learning:
L = Learn the nuances of digital marketing as well as traditional marketing during the first 11 months in the classroom from faculty who are certified digital marketing professionals. Certifications from Google, Facebook, Hubspot and Twitter, the faculty would make it easy for you to gain insights into the workings of marketing using digital channels
E= Experience digital marketing processes and techniques by visiting agencies and working on live projects involving digital marketing strategies, enabling you to gain invaluable hands-on skills. This method gives you a safety-net to try out creativity under careful mentoring, so that you don’t burn your hands later on during your internship.
A= Apply the learnings during your paid internship at top digital marketing agencies and help their clients (some of the leading corporates of India). Your learning is completed in the industry, thereby validating your knowledge and skills that will prove invaluable during your final placement.
D= Develop yourself into a Complete Digital Marketing Professional, with not just knowledge of digital marketing, but also an excellent grounding on traditional marketing. The perfect mix of knowledge, skills and experience will make you a sought-after professional once you graduate