Ever stared at the job description for a digital marketing role and felt the heat? Especially when your eyes land on the section that says: “Proficient in Google Analytics (GA4)”. That& ...

You scroll through Instagram, see influencers flaunting their travel diaries, skincare routines, or style edits, and a thought hits you—how to become an influencer? But behind those well-lit ...

Data is no longer just something collected—it's a force driving smart decisions, predicting trends, and streamlining operations. But raw data alone doesn't do much. It needs to be stored, cle ...

The Indian media landscape has witnessed a seismic shift with the monumental Jiohotstar merger, a strategic alliance between Reliance's Viacom18 and Disney's Star India. This $8.5 billion reliance ...

Graduation is a major milestone, but what comes next? Many students find themselves wondering about the best path forward. If you're considering career growth, leadership roles, or higher earning p ...

Problems are inevitable in business management. But what sets great managers apart isn’t a problem-free career—it’s how effectively they tackle challenges. If you’ve ever as ...

The Bata company origin begins in 1894 when siblings Tomáš, Anna, and Antonín Baťa established the T. & A. Baťa Shoe Company in Zlín, Czechoslovakia. Unlike traditio ...

A customer loyalty program is not just limited to rewarding repeat buyers, they can benefit a company greatly. With such variations, a company can hope for improved customer relations and revenue, ...

Every business decision carries weight—not just in terms of profit, but in the way it shapes society, impacts the environment, and influences future generations. Ethical business practices ar ...

Marketing is an art, and some brands have mastered it so well that their commercial advertisements have become iconic. From emotional storytelling to humor-driven narratives, these ads have not onl ...