Five Handy Tools that a Digital Marketer Must Know About While Implementing Digital Strategies

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The rise of the metaverse has augmented the current digital marketing strategies while building a fortune of exciting new roles—and if you have the right skills, they could be yours for the taking.

You may know the foundations of digital marketing or even develop a few social media campaigns. But with several elements of digital marketing progressing rapidly, it is hard to learn everything you need to engrave for a digital marketing career. An all-rounder digital marketer understands their audience and the objectives while executing their digital marketing campaigns.

Companies use various marketing methods like Social media Email marketing, SEO, and digital ads and for the smooth functioning of all these strategies, it is ideal to know some handy tools.

Here are the Top 5 Digital Marketing Tools you should know:

Email Marketing & Automation Tools

Email Marketing is considered one of the most effective marketing strategies by businesses. To be a successful digital marketer, you should know how to optimize and automate your email marketing campaigns.

Let's look at various tools that can analyze your consumer data and set up a substantial portion of your marketing activities to run automatically. Here is a list of a few best tools in the market that you should know to perform your email marketing strategies:

  • Mailchimp
  • HubSpot
  • Marketo

Social Media Marketing Tools

With Covid confining us to our homes, there was also a spike in the number of Social Media users. This has given SMM a steep rise. These digital marketing platforms, such as Facebook, Instagram, Twitter, etc., allow you to interact, engage and build your brand identity with your niche audience. However, managing different platforms can be a complex task. Therefore, as an aspiring digital marketer, you should be well-acquainted with these social media platforms and a stronghold of tools that will help you manage the platforms. For the same, below are the few tools one should be aware of :

  • Facebook Business Manager
  • Creators' Studio
  • Hootsuite

Data & Analytics Tools

Analytics is the backbone of Digital Marketing. After all, it is the very first marketing measure that helps you understand data accurately.

One of the core skills that you must acquire as an MBA in digital marketing aspirant or a digital marketing expert is to make analytics your comfort zone.

Check out these analytics digital marketing tools you have to work with when you have to drive some valuable insights:

  • Google Analytics
  • Google Data Studio
  • Woopra

Search Engine Optimization (SEO) Tools

A study states, ' Over 50% of website traffic comes from search queries.'

As the digital environment becomes increasingly competitive, SEO will play a crucial role in your SERP ranking and bring traffic to the website. Therefore, every digital marketer should get accustomed to these digital marketing tools to make themselves valuable. Some tools which can help in your day-to-day functioning are listed below:

  • Ahrefs
  • SEMrush

Content Creation & Management Tools

Social Media Posts. Blogs. Reels. Ads. The list is never-ending.

Content can construct or smash your digital marketing game. Therefore as a digital marketing enthusiast, you should know your brand and audience thoroughly to create relevant and breath-taking content.

  • Feedly
  • Canva
  • Xtensio

Digital Marketing is a diverse domain. In this era, the importance of digital marketing has opened a vast pool of opportunities for all the marketing fanatics out there. Hence, a career as a digital marketer has been a popular option for the youth.

To become a successful digital marketer, you should familiarise yourself with the essential digital marketing tools.

However, it is not enough to just know these tools! You must have hands-on experience with them as well.
Therefore, the best way to gain this experience is to enrol in the MBA in Digital Marketing Program at Bengal Institute of Business Studies. Awarded Best Education Brand by Economic Times, the MBA in Digital Marketing Program at BIBS accredited with the Global Institute of DMI Ireland offers you a full-time MBA with a holistic skill set development, interaction with industry experts and opportunity for international experience.

Kickstart your Digital Marketing Career Now!

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