BIBS is offering certified MBA in digital marketing through it's 2 year PGPDM course. MBA in Digital Marketing is one of the most lucrative and in demand course in India and abroad. There are several digital marketing institutes flourishing everyday but an MBA in digital marketing gives you the advantage of getting deep into the marketing and digital mediums, thereby giving you the edge and right skill required in today's market. Why MBA in Digital Marketing? BIBS MBA in Digital Marketing is a 2 years full time post graduate course which is divided into 4 semesters. Digital marketing is the promotion of brands or products via one or more forms of digital media. One of the primary reasons for not teaching digital marketing by many Institutes, is it's fast changing pace. It's not only difficult to keep the pace with changes but impossible to stay updated with everything. BIBS in it's 2 years MBA in Digital Marketing program has taken this into account and built a pedagogy with practioner digital marketers as it's faculty so divide the gap between industry-academia to minimum. Hence a Digital Marketing MBA is more preferred choice than doing a 3 months course from some institute. Learn & Earn Skills that matter today and will become must have skill in coming times by investing in 2 years MBA in Digital Marketing from BIBS.
The PGPDM + MBA training and certification curriculum is based on the concept of LEAD, a process that takes a holistic approach towards learning:
Learn the nuances of digital marketing as well as traditional marketing during the first 11 months in the classroom from faculty who are certified digital marketing professionals. Certifications from Google, Facebook, Hubspot and Twitter, the faculty would make it easy for you to gain insights into the workings of marketing using digital channels
Experience digital marketing processes and techniques by visiting agencies and working on live projects involving digital marketing strategies, enabling you to gain invaluable hands-on skills. This method gives you a safety-net to try out creativity under careful mentoring, so that you don’t burn your hands later on during your internship.
Apply the learnings during your paid internship at top digital marketing agencies and help their clients (some of the leading corporates of India). Your learning is completed in the industry, thereby validating your knowledge and skills that will prove invaluable during your final placement.
EDevelop yourself into a Complete Digital Marketing Professional, with not just knowledge of digital marketing, but also an excellent grounding on traditional marketing. The perfect mix of knowledge, skills and experience will make you a sought-after professional once you graduate.
Today, Google, Facebook, Hubspot, Twitter and LinkedIn are universally respected names in the corporate sector. The certifications will open doors for you in the top corporates and digital marketing agencies in India and worldwide. In fact, the certifications we offer have been selected after consulting leading digital marketing professionals and industry bodies.
Once you learn digital marketing concepts in theory, certifications are a perfect tool for validating that knowledge. Questions you are asked during your certification exams are modelled on practical application of your theoretical knowledge. That’s another reason why companies and agencies will favour you at the time of recruitment if you have the digital marketing certifications offered by BIBS.
The world of digital marketing is an exciting, dynamic world where changes happen every single day. Whether its search engines, social media or analytics, industry professionals innovate and improve every single aspect of the digital space. Anyone joining this amazing world may find it bewildering at times. That’s where certifications come in useful.
The certifications offered by BIBS widen your knowledge, skills and experience so that you become an expert in a variety of digital marketing and digital advertising options and applications. This means more job opportunities and also, salaries show an upward trend in agencies and corporates in the digital marketing vertical for people with certifications by Google, Facebook, Hubspot, Twitter and LinkedIn.
You can start your own venture and earn by applying digital marketing concepts you learn. Google, Facebook, Twitter and LinkedIn certifications equip you to create money spinning online ventures easily and live a fulfilling life as your own boss. Even if you set up your own digital marketing agencies, the certifications from big brands will win you the attention and respect of your clients.
PGPDM + MBA
Oridinary Digital Markteting Courses
|The program is designed in a manner to help you start and build a career in Digital Marketing.||The primary focus is on providing you with some certifications which at best enhances your CV|
|Focused on creating marketing managers with deep domain knowledge of digital marketing. It tries to get the strategiser in you up & going||No domain knowledge of marketing is provided, hence no focus on building strategies, but on executing order of digital marketing managers.|
|Typical placements are with corporates, chambers and other entities who need a manager who knows digital marketing.||Generally jobs are provided in digital marketing agencies as entry level executioners|
|High salary package offered by corporates||Usually lower salary packages offered by agencies who are into digital marketing|
|Full-time regular MBA gives students the required academic knowledge to build their careers||No such advantage, students lack academic depth to rise further in career|
|globally recognised certifications||some certifications are provided|
|Entrepreneurship project with live websites, paid media budget and analystics for hands on understanding of the digital business||Generally entrepreneurship oriented skills are not imparted|
|Confirmed 6 - 8 months of paid Internships||Generally no Internships are provided, if provided ranges for max 15-30 days|
|Ranked 2nd Best B school in Kolkata by Times B School survey. CRISIL A** rated. 13.6L highest salary & 4.5 L avarage salary makes our program a coveted one keeping placements in mind||Superficial assistance provided, basically every candidate has to hunt for his/her own job|
|Entrepreneurial support through incubation centers||No such support provided.|
Head KVHS & Digital Projects
"Digital marketing being a new, fresh dynamic segment, there is immense scope to leave your mark."
Additional Chief Secretary, Govt of West
Bengal, IT & Electronics
"Digital marketing is the in thing and certainly has a great employmentprospect at different levels of skill."
Senior Management Consultant
"Digital marketing is a very important part of any business. No company doesonly offline marketing."
Internationally recognized certifications from Google, Facebook, Twitter and Hubspot, the course equips you for a world-class career in digital marketing where an estimated 20 lakh jobs will be available by 2020
Our faculty comprises digital marketing professionals from the best agencies and corporates in India as well as experienced academicians holding PhDs in Digital Marketing and Ecommerce who bring a wealth of experience into the classroom
The premium infrastructure at BIBS, with the latest software and hardware, ensures that you are seamlessly connected to the digital world for an amazing learning experience
Every quadmester includes live projects where students get the opportunity to apply their knowledge and create real-life digital marketing campaigns that contribute to the marketing strategies of some of the top corporates in India
A paid internship after 12 months of classroom training sharpens the acumen of our students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency or the Digital Marketing Department of leading companies in the country
The PGPDM syllabus is constantly updated to keep pace with the dynamic changes happening in the digital marketing arena. With inputs from both the industry and academia, the BIBS course material is one of the most advanced in the industry, thereby ensuring that our students can always utilise their learning in live projects
With increasing opportunities of start-ups in the digital space, the BIBS Entrepreneurship Cell, in association with National Entrepreneurship Network (NEN), provides fantastic opportunities and incubation facilities to students interested in floating their own venture
BIBS’ proven and time-tested Mentoring Program assures mentoring by experienced faculty. From creating digital marketing campaigns, honing their soft skills, events and competitions to industry visits, mentors are with students all the way till their final placements. BIBS has a tie - up with Toastmasters International, a USA based company, for mentoring on Communication
Campus placement opportunities are provided after the end of internship, with a pool of over 200 reputed national and international companies. BIBS ensures training for placements, covering aptitude tests, group discussions, personal interview preparation and psychometric tests help our students crack placement processes with ease.
Students from any genre are welcomed to join this course: if you have the passion to be a pioneer in an industry that is growing, looking to try out new ideas and value your own creativity, then PGPDM+MBA at BIBS is going to be an excellent investment for you
Basics of Digital Marketing
Email Marketing (with Hubspot Email Marketing Certification)
Search Engine Marketing
Social Media Management
Search Engine Optimization
Display Advertising Strategy
Consumer Psychology and Business Buyer Behaviour
Video Advertising and Branding
Digital Strategy and Planning
Personal Selling and Sales Management
CRM 8 e- CRM
Principles of Digital Marketing
SEO and SEM Strategies
Content Marketing Process
Social Media Marketing
Display, Video and Mobile Marketing
Digital Marketing Strategy
Science of Viral Marketing
Growth Hacking Techniques
* Fields are Mandatory
Placed - Yes Bank
"I am so excited to have cracked Yes Bank for my final placements. Today, I feel that all the hard work, late hours of research and focus on communication and management skills have paid off. Thank you to all my mentors, faculty and industry coaches for their help."
Placed - Dabur
"I am truly delighted and humbled at getting a Final Placement with Dabur. Today all the effort that I have put in developing my management knowledge and communication skills have paid dividends. I must thank everyone at BIBS for supporting and motivating me to do my best always."
Placed - KPMG
"With a Final Placement with KPMG, I have been able to achieve my dreams of being in the corporate world. Thank you to all my Faculty at BIBS, the mentors, the training team, the placement team. I would never have managed such a prestigious job without your untiring efforts."
Placed - Dabur
"I, Aditya Das of Bengal Institute Of Business Studies of Batch 2017-19(PGPBM+MBA) have bagged a Pre-placement offer from Dabur India ltd. I did my Summer Internship in Dabur India Ltd. BIBS has given me a lot of opportunities and freedom in every aspect which has allowed me to excel in every field."
Placed - Britannia
"Curriculum in BIBS is way different from others as we have learnt from several events, competitions and live projects that made us stage free and helped us to evolve as a better professional. This has immensely helped me to grow and finally crack Britannia which is a PPO as I was an intern there and was selected for a Final Placement during my Summer Internship itself."
Placed - Decathlon
"BIBS helped a lot, in developing the soft skills, along with it teachers were very helpful. They helped to solve whatever issues we faced throughout the year. The result is a final placement with a global brand like Decathlon."
Placed - Britannia
"It is an amazing feeling to have got a Pre – Placement Offer with Britannia. BIBS taught me the value of Experiential Learning through Industry Mentors and Corporate Sessions that taught us the values and the reality of the Business World. This helped me at Britannia during my Summer Internship. I was able to perform beyond expectations which resulted in me getting a Final Placement Offer with Britannia."
Placed - Dabur
“From the very supporting faculties to excellent corporate interaction, all helped me enhance my skills and is still inspiring me to never give up. My job at Dabur didn’t happen just because I am doing my post-graduation. Showcasing the skills that I acquired from my MBA classes and the knowledge I learned in the program were what gave me an edge over"
Placed - Johnson and Johnson
"BIBS not only provide us with various platforms to showcase our abilities and skill but also helps us to learn all soft skills that are highly required. We got intensive training on interview skills, communication skills, GD, Aptitude Test and many more. I wholeheartedly thank everyone at BIBS for the constant support which has got me a Final Placement with Johnson & Johnson."
Placed - Kotak Securities
"I am very glad to share a positive journey at BIBS. The whole ambience is full of motivation and innovation. All the faculties are enthusiastic and always ready to help. Because of blessings of parents and faculty I got an opportunity to apply and get selected in Kotak Securities."
Placed - Nestle
“BIBS has a curriculum well matched with Industry requirements. Further, Industry Faculty from various companies add practical value to the theory we learn. All this made us Industry ready. The result is a final placement at Nestle. Thank you BIBS!”
Placed - ICICI Bank
“It feels great to have achieved a major career start with ICICI Bank. I have worked really hard to achieve this and was helped immensely by my mentors and the BIBS faculty and mentors who held my hand throughout the programme.”
Placed - ITC
“Its unbelievable that I got a final placement at ITC. Just 2 years ago I wasn't even sure I could speak in a room with people. BIBS taught me to unwrap my talents by beating my fears. Live events and activity based learning gave me the confidence and the ability to perform. ”
MD and CEO - Bandhan Bank
"The True element of Success are Passion, Hardwork and Determination. That’s the PhD you need to success"
Managing Director - Patton Group
"BIBS is doing a phenomenal job by educating students through Industry. The students displayed a sense of keep inquiry which reflected their intelligence, Knowledge and maturity. I wish BIBS and the student success."
Managing Director - Keventer Agro Ltd
"Roll up your sleeves and know the business. You need to develop people who will take over the business grow and learn under you. Extremely refreshing experience to meet the young, enthusiastic batch."
TM International Logistics Ltd. | (A TATA Group Company)
"BIBS students are wonderful. They have been mentored and groomed in very high standards and I am sure they will excel in their careers."
HR Head (Deloitte)
"It feels really wonderful to have interacted with the students of BIBS. They are very energetic."
Sales and Marketing (SAMSUNG)
"The students were very attentive and interactive. The questions they asked were quite relevant. Looking forward to have more sessions with BIBS students."
HR Head (GSK)
"BIBS students are doing well for themselves. We look forward to hiring more students from here. the grooming at BIBS has helped them learn the tricks of the trade."
"Students must meet more industry experts from various industries. The students of BIBS are a good bunch of budding managers and I wish them all the best."
"Managing Director (Ambuja Realty)
It was a wonderful experience to interact with the students of BIBS."
Zonal HR Head (Mahindra Finance)
"It’s been an enriching learning experience interacting with the BIBS students. They have immense potential."
"I liked the students’ way of interaction with the faculty during the course of my interaction with them. All the best to the students and BIBS."
Regional Manager-HR (Dabur)
“It is amazing to see a business school calibrating Industry with Education. Students of the PGPIBM Programme will definitely get the edge amongst competition with the work experience. I wish BIBS all the best and I am sure that this will brighten the careers for BIBS Students.”
Associate Director (Pepsico)
“Students in today’s competitive environment need to come out of their theoretical base and have more of practical oriented learning. This programme provides and MBA aspirant with priceless experience, something that can never be replicated with any other learning.”
Divisional Sales Manager (Parle)
“There is no value greater than that of work experience. What we learn practically is always more relevant than theory. With the PGPIBM Programme, the students get more than just management knowledge, they get actual work exposure which will always give them an advantage in their careers. I wish them all the best.”
CORPORATES HAVE COME
FOR THE RECRUITMENT
FOR THE YEAR 2019
Get to know about our college and explore the Educational Programmes, which will give you the cutting-edge skills, in-depth knowledge, practical experience and International outlook you need to make your mark on today’s fast-paced Business world.