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MBA AND PGP IN DIGITAL MARKETING

BIBS offers the best Digital Marketing course in Kolkata. It is a 2-year full time PGPDM + MBA program which is unique ! Everyone understands that digital marketing is the future of marketing and business. This rapidly growing market is in a constant need for skilled digital marketing professionals. For this purpose BIBS is offering the top MBA program to students and giving a chance to excel in digital marketing along with their MBA, so that there are no obstacles, no limits to what students can achieve once they enter the corporate world.

Highlights

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Affiliation : Regular Full - Time MBA Program affiliated to Vidyasagar University, A NAAC Accredited, and W.B State Government University, recognized by UGC, Ministry of HRD, and Govt. of India.

Certifications: Internationally recognized certifications from Google, Facebook, Twitter and Hub spot, the course equips you for a world-class career in digital marketing where an estimated 20 lakh jobs will be available by 2020.

Live Learning: Mentored by experts from the Digital Industry, students are trained under live projects, first-hand experience from the corporates.

Internships: A paid internship after 12 months of classroom training sharpens the acumen of our students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency or the Digital Marketing Department of leading companies in the country.

PGPDM FLOW

The PGPDM + MBA training and certification curriculum is based on the concept of LEAD, a process that takes a holistic approach towards learning:

L


Learn the nuances of digital marketing as well as traditional marketing during the first 11 months in the classroom from faculty who are certified digital marketing professionals. Certifications from Google, Facebook, Hubspot and Twitter, the faculty would make it easy for you to gain insights into the workings of marketing using digital channels

E


Experience digital marketing processes and techniques by visiting agencies and working on live projects involving digital marketing strategies, enabling you to gain invaluable hands-on skills. This method gives you a safety-net to try out creativity under careful mentoring, so that you don’t burn your hands later on during your internship.

A


Apply the learnings during your paid internship at top digital marketing agencies and help their clients (some of the leading corporates of India). Your learning is completed in the industry, thereby validating your knowledge and skills that will prove invaluable during your final placement.

D


EDevelop yourself into a Complete Digital Marketing Professional, with not just knowledge of digital marketing, but also an excellent grounding on traditional marketing. The perfect mix of knowledge, skills and experience will make you a sought-after professional once you graduate.


Significance of Certifications

The Industry Recognizes & Respects Digital Marketing Certifications

Today, Google, Facebook, Hubspot, Twitter and LinkedIn are universally respected names in the corporate sector. The certifications will open doors for you in the top corporates and digital marketing agencies in India and worldwide. In fact, the certifications we offer have been selected after consulting leading digital marketing professionals and industry bodies.

Digital Marketing Certifications Match Knowledge with Practical Application

Once you learn digital marketing concepts in theory, certifications are a perfect tool for validating that knowledge. Questions you are asked during your certification exams are modelled on practical application of your theoretical knowledge. That’s another reason why companies and agencies will favour you at the time of recruitment if you have the digital marketing certifications offered by BIBS.

Digital Marketing Certifications Keep You Updated with the Latest Digital Marketing Trends

The world of digital marketing is an exciting, dynamic world where changes happen every single day. Whether its search engines, social media or analytics, industry professionals innovate and improve every single aspect of the digital space. Anyone joining this amazing world may find it bewildering at times. That’s where certifications come in useful.

Digital Marketing Certifications Improve Job Opportunities and Enhance Salaries

The certifications offered by BIBS widen your knowledge, skills and experience so that you become an expert in a variety of digital marketing and digital advertising options and applications. This means more job opportunities and also, salaries show an upward trend in agencies and corporates in the digital marketing vertical for people with certifications by Google, Facebook, Hubspot, Twitter and LinkedIn.

Digital Marketing Certifications help you start up on Your Own

You can start your own venture and earn by applying digital marketing concepts you learn. Google, Facebook, Twitter and LinkedIn certifications equip you to create money spinning online ventures easily and live a fulfilling life as your own boss. Even if you set up your own digital marketing agencies, the certifications from big brands will win you the attention and respect of your clients.


MBA & PGPDM vs Other Program

PGPDM + MBA
Oridinary Digital Markteting Courses
The program is designed in a manner to help you start and build a career in Digital Marketing. The primary focus is on providing you with some certifications which at best enhances your CV
Focused on creating marketing managers with deep domain knowledge of digital marketing. It tries to get the strategiser in you up & going No domain knowledge of marketing is provided, hence no focus on building strategies, but on executing order of digital marketing managers.
Typical placements are with corporates, chambers and other entities who need a manager who knows digital marketing. Generally jobs are provided in digital marketing agencies as entry level executioners
High salary package offered by corporates Usually lower salary packages offered by agencies who are into digital marketing
Full-time regular MBA gives students the required academic knowledge to build their careers No such advantage, students lack academic depth to rise further in career
globally recognised certifications some certifications are provided
Entrepreneurship project with live websites, paid media budget and analystics for hands on understanding of the digital business Generally entrepreneurship oriented skills are not imparted
Confirmed 6 - 8 months of paid Internships Generally no Internships are provided, if provided ranges for max 15-30 days
Ranked 2nd Best B school in Kolkata by Times B School survey. CRISIL A** rated. 13.6L highest salary & 4.5 L avarage salary makes our program a coveted one keeping placements in mind Superficial assistance provided, basically every candidate has to hunt for his/her own job
Entrepreneurial support through incubation centers No such support provided.

Industry Endorses PGPDM

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Mr. Gangesh Chaturvedi

Head KVHS & Digital Projects
TATA Steel

"Digital marketing being a new, fresh dynamic segment, there is immense scope to leave your mark."

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Mr. Debashis Sen | IAS

Additional Chief Secretary, Govt of West
Bengal, IT & Electronics

"Digital marketing is the in thing and certainly has a great employmentprospect at different levels of skill."

7


Mr. Atanu Dutt

Senior Management Consultant

"Digital marketing is a very important part of any business. No company doesonly offline marketing."

MBA & PGP in Digital Marketing

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Internationally recognized certifications from Google, Facebook, Twitter and Hubspot, the course equips you for a world-class career in digital marketing where an estimated 20 lakh jobs will be available by 2020

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Our faculty comprises digital marketing professionals from the best agencies and corporates in India as well as experienced academicians holding PhDs in Digital Marketing and Ecommerce who bring a wealth of experience into the classroom

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The premium infrastructure at BIBS, with the latest software and hardware, ensures that you are seamlessly connected to the digital world for an amazing learning experience

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Every quadmester includes live projects where students get the opportunity to apply their knowledge and create real-life digital marketing campaigns that contribute to the marketing strategies of some of the top corporates in India

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A paid internship after 12 months of classroom training sharpens the acumen of our students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency or the Digital Marketing Department of leading companies in the country

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The PGPDM syllabus is constantly updated to keep pace with the dynamic changes happening in the digital marketing arena. With inputs from both the industry and academia, the BIBS course material is one of the most advanced in the industry, thereby ensuring that our students can always utilise their learning in live projects

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With increasing opportunities of start-ups in the digital space, the BIBS Entrepreneurship Cell, in association with National Entrepreneurship Network (NEN), provides fantastic opportunities and incubation facilities to students interested in floating their own venture

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BIBS’ proven and time-tested Mentoring Program assures mentoring by experienced faculty. From creating digital marketing campaigns, honing their soft skills, events and competitions to industry visits, mentors are with students all the way till their final placements. BIBS has a tie - up with Toastmasters International, a USA based company, for mentoring on Communication

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Campus placement opportunities are provided after the end of internship, with a pool of over 200 reputed national and international companies. BIBS ensures training for placements, covering aptitude tests, group discussions, personal interview preparation and psychometric tests help our students crack placement processes with ease.

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Students from any genre are welcomed to join this course: if you have the passion to be a pioneer in an industry that is growing, looking to try out new ideas and value your own creativity, then PGPDM+MBA at BIBS is going to be an excellent investment for you

MBA & PGPDM Program Structure


Quadmester 1

  Marketing Management

  Basics of Digital Marketing

  Content Strategy

  Email Marketing (with Hubspot Email Marketing Certification)

Quadmester 2

  Digital Entrepreneurship

  Search Engine Marketing

  Social Media Management

  Search Engine Optimization

Quadmester 3

  Display Advertising Strategy

  Consumer Psychology and Business Buyer Behaviour

  Mobile Marketing

  Video Advertising and Branding

Quadmester 4

  Digital Strategy and Planning

  Personal Selling and Sales Management

  CRM 8 e- CRM

  Project

Digital Marketing

  Principles of Digital Marketing

  SEO and SEM Strategies

  Content Marketing Process

  Email Marketing

  Social Media Marketing

  Display, Video and Mobile Marketing

  Digital Marketing Strategy

  Science of Viral Marketing

  Growth Hacking Techniques


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