Bengal Institute of Business Studies is the only business school with an MBA in Digital Marketing program in West Bengal in collaboration with the Globally recognised institute DMI Ireland. A regular 2 year MBA under Vidyasagar University, a NAAC accredited, W.B. State Government University, recognized by UGC, Ministry of HRD, Govt. of India designed for candidates who want to stay ahead of the curve with global opportunities in hand.


BIBS convocation day of MBA in Digital Marketing Program

MBA in Digital Marketing : Get a Regular Full Time MBA in Digital Marketing from a State Govt. University, the first of its kind in West Bengal. of India.

Exclusive DMI Accreditation: BIBS is the only DMI Accredited Institution in West Bengal to deliver the DMI PRO certification. The program has been designed and curated by the Top 1% Globally recognised marketers who works as the Advisory Council for DMI keeping in view the current industry trends.

Harvard Business School Online: Collaboration with HBS online for a certification in Business Analytics & Data science, providing expert training from HBS online. You also get access to the HBS Online Alumni Network.

Industry Lead Training: All PGPDM students become eligible for a 6 to 12 months of the paid Industry Lead Training Program where they work with various client side or agency side companies for experiential learning which helps them in getting accustomed to the industry before their final placements.

The DMI Advantage

DMI PRO The DMI PRO certification is considered as the Global Standard for Digital Marketing education. The course structure is constantly updated keeping in mind the latest industry trends and practices. The certification equips the students with the know-how along with the insights and experience to work and speak with authority in a fast paced and dynamic industry.

Internationally Curated Program The DMI PRO curriculum is developed in collaboration with the Global Industry Advisory Council (GIAC) which consists of the top 1% Globally Recognised marketers from companies including Google, Meta, Microsoft, LinkedIN, Twitter, Coca Cola and more. The GIAC involvement makes sure that the program is curated and developed keeping in mind the current industry trends and standard.

International Internship Opportunities Students who complete the DMI PRO certification will receive the opportunity in applying for an Internship in Australia through a competitive application process. The internship period will range for a period of 8 to 11 months with a stipend of 1,75,000 INR/month.

Globally Recognised CertificationThe DMI Program is considered to be the only Globally Recognised and industry accredited and validated digital marketing curriculum that is delivered in over 110 countries across the world. It also carries a globally transferable qualification which is recognised from industry to industry as well as country to country which ensures greater career mobility.

Webinars from International Thought Leaders The DMI PRO program provides the students with an extensive Knowledge Portal with resources of unparalleled value. Students get access to live, interactive webinars every month from industry leaders around the world on topics which ensures the delivery of industry insights in real time. The access to the DMI community ensures a stronger networking approach and opens up opportunities.

Skillsets Development The program is designed in a method that cuts out outdated practices and blends in the approach of both theoretical and practical knowledge that helps students develop the required skill sets which are practiced and valued globally across industries. The overall professional development of students allows them to retain the certification and utilize it to open up international opportunities.

MBA-PGPDM vs Other Program

Basis MBA - PGPDM Other Programs
Domain Knowledge Focused on creating marketing managers with deep domain knowledge of digital marketing. No domain knowledge of marketing is provided, hence no focus on building strategies, but on executing orders of digital marketing managers.
Global education standard The DMI PRO addition gives students the access to the global standard of digital marketing education Courses are taught based on very localized knowledge with no integration of globally recognizable concepts
Program Curation & Delivery The program is curated and developed by the Top 1% Globally Recognised Marketers from around the world which makes the curriculum at par with industry requirements Basic knowledge is delivered on the most common topics in digital marketing which often is backdated and is not upto the industry standards
Rise in Career Prospects Full-time regular MBA gives students the required academic knowledge to build their careers No such advantage, students lack academic depth to rise further in career
Real world projects Incubator project with real life companies, hands on training in areas like paid media, social media marketing, SEO and websites creates the opportunity for students to understand the industry requirements even before their internships Live projects are usually very basic with very limited to actual data and hands on training on live client accounts
Placement Assistance Placement assistance in the form of 6 to 12 months of Industry Lead training followed by Final Placements in Agency and Client side companies No such placement assistance is provided and students are usually on their own in terms of landing a job



30% Strategic Concepts

Understanding the organization challenges in industry and developing the strategic framework for the execution of deliverables.


30% Tools & Technologies

Mastering the right tools & technologies across the curriculum and applying them to meet business requirements.


40% Practical Training

Application of classroom based concepts through hands-on training with real world projects for different organizations

MBA in Digital Marketing

The MBA - PGPDM and DMI PRO makes the Digital Marketing curriculum a globally recognised program which imparts all the skill sets required to grow and sustain one’s career in a dynamic industry and stay updated with the latest industry practices that keeps the students at par with the corporate requirements.

Our faculty comprises digital marketing professionals from the best agencies and corporates in India as well as experienced academicians who have been associated with the Digital industry for years, who bring a wealth of experience into the classroom.

Every quadmester includes live projects where students get the opportunity to apply their knowledge and create real-life digital marketing campaigns that contribute to the marketing strategies of some of the top corporations in India.

The Program incorporates the disciplines of Business Analytics & Business Intelligence that helps the students to learn these core disciplines which opens up the field of Data Analytics and apply for companies hiring in these roles.

Students get access to industry lead training after 12 months of classroom training which sharpens the acumen of the students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency or the Digital Marketing Department of leading companies in the country.

Campus placement opportunities are provided after the end of internship, with a pool of over 200 reputed national and international companies. BIBS ensures training for placements, covering aptitude tests, group discussions, personal interview preparation and psychometric tests to help the students crack placement processes with ease.

The Entrepreneurship Project in the MBA-PGPDM curriculum makes sure that students get the opportunity to take part in the development of a company and render its services to generate real time business through the BIBS Incubation Center.

The MBA-DM syllabus is constantly updated to keep pace with the dynamic changes happening in the digital marketing arena. With inputs from both the industry and academia, the BIBS course material is one of the most advanced in the industry, thereby ensuring that our students can always utilize their learning in live projects.

BIBS’ proven and time-tested Mentoring Program assures mentoring by experienced faculty. From creating digital marketing campaigns, honing their soft skills, events and competitions to industry visits, mentors are with students all the way till their final placements. BIBS has a tie - up with Toastmasters International, a USA based company, for mentoring on Communication.

Students from any genre are welcomed to join this course: if you have the passion to be a pioneer in an industry that is growing, looking to try out new ideas and value your own creativity, then MBA-DM at BIBS is going to be an excellent investment for you

Digital Marketing with Business Analytics & Business Intelligence

The industry curated curriculum is aimed at providing a detailed insight of the key concepts, tools and techniques used in the world of Business and Data. This comprehensive training is developed jointly by BIBS and IBM which opens up a track road of exploring the Business Analytics & Intelligence field which are considered to be the must have skill sets in today’s corporate world. The headhunt for Digital Marketers with Analytics skills has increased due to the changing service propositions and client requirements.

Tools Covered

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Tools & Technologies Covered


Our Alumni Works At


Industry Endorses MBA-DM


“Digital Marketing being a new, fresh dynamic segment, there is immense scope to leave your mark."

Mr. Gangesh Chaturvedi

Head - KVHS & Digital Projects
Tata Steel


“No company does only offline marketing today. They focus equally on online marketing as its very essential for their customer base."

Mr. Atanu Dutt

Senior Management Consultant


“Digital Marketing is the in thing and has a great employment prospect at different levels of skill. I think it's a very bright idea to have this course."

Mr. Debashis Sen | IAS

Additional Chief Secretary
Govt of West Bengal, IT & Electronics

MBA-PGPDM Program Structure

Quadmester 1

  Marketing Management

  Basics of Digital Marketing

  Content Strategy

  Email Marketing (with Hubspot Email Marketing Certification)

Quadmester 2

  Digital Entrepreneurship

  Search Engine Marketing

  Social Media Management

  Search Engine Optimization

Quadmester 3

  Display Advertising Strategy

  Consumer Psychology and Business Buyer Behaviour

  Mobile Marketing

  Video Advertising and Branding

Quadmester 4

  Digital Strategy and Planning

  Personal Selling and Sales Management

  CRM 8 e- CRM


Digital Marketing

  Principles of Digital Marketing

  SEO and SEM Strategies

  Content Marketing Process

  Email Marketing

  Social Media Marketing

  Display, Video and Mobile Marketing

  Digital Marketing Strategy

  Science of Viral Marketing

  Growth Hacking Techniques

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Nabanita Saha | MBA Batch of 2022 - 2024

"I'm Nabanita Saha (Business Analytics and Data Science, '22-'24), am deeply grateful to the Bengal Institute of Business Studies for its exceptional education and faculty support. I'm proud to have secured an Assistant Manager position at Star Health's Analytical Department, thanks to BIBS for shaping my career success."

Sunayana Chowdhury | MBA Batch of 2022 - 2024

“I'm Sunayana Chowdhury & I'm filled with emotions as I share my success. BIBS has been my growth center, and I'm grateful for the opportunity. I've secured my dream role as an Associate Research Analyst at Euromonitor in Bangalore. Thank you to HOD of Business Analytics, and the placement team for their unwavering support. ”


Zayd Ahmed Khan | MBA Batch of 2022 - 2024

“Hi everyone, I'm Zayd Ahmed Khan from the PGPBM 22-24 batch. I'm excited to have my final placement at Coffee Day Beverages. I want to thank BIBS for their incredible support and facilities which made my MBA journey truly life-changing.”

Kasturi Mazumder | MBA Batch of 2022 - 2024

“I'm, Kasturi Mazumder (PGPBM '22-'24), am thrilled to share my placement at Reliance Consumer Products Limited. I owe this success to the exceptional training and opportunities provided by the faculty and placement cell. As I begin this new chapter, I'm grateful for the lessons and experiences gained here. This strong foundation will guide me towards future achievements.”

Shivam Agarwal | MBA Batch of 2022 - 2024

“Hi, I'm Shivam Agarwal & I'm delighted to share my MBA experience at BIBS and securing a job at Reliance Industries. The program equipped me with essential corporate skills and offered a platform for impactful contributions. Rigorous preparation and interviews led to my job offer, marking a rewarding journey.”

Abira Dey | MBA Batch of 2022 - 2024

“I am Abira Dey from Batch PGPBM 22-24. I am delighted to share my placement in Coffee Day Beverages. From the vibrant campus life to the enriching academic experiences, each moment at BIBS has contributed to my personal and professional growth. This transformative chapter has equipped me with knowledge, skills, and memories for the future."

Akash Sharma | MBA Batch of 2022 - 2024

“I am Akash Sharma from the PGPBM batch 2022-24. I am elated to share with you all that I have secured my placement at Polycab India and I want to take this opportunity to thank all the teachers and faculties for all the wonderful sessions and the rigorous training.”

Ankit Banerjee | MBA Batch of 2023 - 2025

“Hi, I'm Ankit Banerjee from PGPEX, 2023-25 Batch. In the past one year, my journey at BIBS has enabled me to network with a lot of diverse industry professionals & the classes led by corporate honchos has helped me alleviate my performance in my current role. ”

Abhiroop Saha | MBA Batch of 2022 - 2024

“Hello everyone, this is Abhiroop Saha from PGPFM 22-24 batch, I am extremely delighted to secure a placement at Camptra Technologies Pvt Ltd. Hoping to embark on this new journey as an MBA from BIBS. Big thanks to all the faculties who helped me along the way and played a pivotal part in my success and career growth.”

Khushboo Gupta | MBA Batch of 2022 - 2024

“I'm Khushboo Gupta (PGPFM '22-'24), am grateful for my MBA journey at Bengal Institute of Business Studies. I'm excited to apply the lessons learned at Camptra. The past years have been transformative, filled with growth and unforgettable experiences. I thank the faculty for their guidance and mentorship. Thank you, BIBS!”


Mr. Chandrashekhar Ghosh

MD and CEO - Bandhan Bank

"The True element of Success are Passion, Hardwork and Determination. That's the PhD you need to success"


Mr. Sanjay Budhia

Managing Director - Patton Group

"BIBS is doing a phenomenal job by educating students through Industry. The students displayed a sense of keep inquiry which reflected their intelligence, Knowledge and maturity. I wish BIBS and the student success."


Mr. Mayank Jalan

Managing Director - Keventer Agro Ltd

"Roll up your sleeves and know the business. You need to develop people who will take over the business grow and learn under you. Extremely refreshing experience to meet the young, enthusiastic batch."


Mr. Sandipan Chakraborty

TM International Logistics Ltd. | (A TATA Group Company)

"BIBS students are wonderful. They have been mentored and groomed in very high standards and I am sure they will excel in their careers."


Aloke Tagore

HR Head (Deloitte)

"It feels really wonderful to have interacted with the students of BIBS. They are very energetic."


Anupam Khetan

Sales and Marketing (SAMSUNG)

"The students were very attentive and interactive. The questions they asked were quite relevant. Looking forward to have more sessions with BIBS students."


Diana Mirza

HR Head (GSK)

"BIBS students are doing well for themselves. We look forward to hiring more students from here. the grooming at BIBS has helped them learn the tricks of the trade."


D.K Vyas


"Students must meet more industry experts from various industries. The students of BIBS are a good bunch of budding managers and I wish them all the best."


Harsh Neotia

"Managing Director (Ambuja Realty)

It was a wonderful experience to interact with the students of BIBS."


Jyotirmoy Bhattacharya

Zonal HR Head (Mahindra Finance)

"It's been an enriching learning experience interacting with the BIBS students. They have immense potential."


Manab Ghosh

President (Pidilite)

"I liked the students' way of interaction with the faculty during the course of my interaction with them. All the best to the students and BIBS."


Mr. Debargha Deb

Regional Manager-HR (Dabur)

“It is amazing to see a business school calibrating Industry with Education. Students of the MBA-IBM Program will definitely get the edge amongst competition with the work experience. I wish BIBS all the best and I am sure that this will brighten the careers for BIBS Students.”


Mr. Dev Narayan Sarkar

Associate Director (Pepsico)

“Students in today's competitive environment need to come out of their theoretical base and have more of practical oriented learning. This program provides and MBA aspirant with priceless experience, something that can never be replicated with any other learning.”


Mr. Rohit Gattani

Divisional Sales Manager (Parle)

“There is no value greater than that of work experience. What we learn practically is always more relevant than theory. With the MBA-IBM Program, the students get more than just management knowledge, they get actual work exposure which will always give them an advantage in their careers. I wish them all the best.”


Mr Vishal Didwania

HRBP - East, Godrej Consumer Products Limited

“We hired interns from BIBS, we had an overall good experience. Students were enthusiastic, and the corporate relations team was very helpful and cooperative.
In the internship, the interns showed keep intrest in picking up new things. The projects turned out to be well and we were able to find good talent to join us for full time roles. ”


Mr. Ravi Jaiswal

Senior Manager - Taxation Ernst & Young

“It was wonderful experience with BIBS recruitment Team and students, they are talented and performing extremely well.”


Mr. Debashis Sen

IAS Additional Chief Secretary, Govt of West Bengal, IT & Electronics

“Digital marketing is the in thing and certainly has a great employment prospect. The Digital marketing space is increasing very rapidly and I think it's a very bright and relevant idea to have course.”


Sudipta Majumdar

Regional Operations Manager DHL

“Customer demand is making the supply chain and logistics industry highly competitive by creating broader scopes. The Supply chain covers multiple aspects, like manufacturing, warehousing, packaging, transportation and last mile delivery etc.”


Mr. Dinesh Shastri

Managing Director - TM International Logistics

“In the supply chain and logistics industry, we need to develop our social quotient in order to be successful in Corporate life.”


Mr. Debraj Roy

Regional Head HR, Admin & CSR Sony India

“The BIBS Executive program will enhance skill and efficiency, restore confidence and retrain critical resource, career growth and build up talent pool to enhance capacity. I wish BIBS all the best in taking lead and partnering with Industry for coaching and learning. All the best..”


Mr. Chirabrata Majumder

Program Director - Mindtree

“Every organization looks to enhance their workforce by making existing employees capable to grow within the organization. The MBA - PGPEX programme with additional skills is a very good industry fit for existing employees. Our Best wishes to BIBS.”


Mr. Manoj Sinha

State Head - SBI Mutual Fund

“We found that the MBA - FM students are very bright and enterprising. We at SBI Mutual Fund are proud to associate with BIBS for on the job training leading to Final Placements.”



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