Bengal Institute of Business Studies is the only business school with an MBA in Digital Marketing program in West Bengal in collaboration with the Globally recognised institute DMI Ireland. A regular 2 year MBA under Vidyasagar University, a NAAC accredited, W.B. State Government University, recognized by UGC, Ministry of HRD, Govt. of India designed for candidates who want to stay ahead of the curve with global opportunities in hand.
MBA in Digital Marketing : Get a Regular Full Time MBA in Digital Marketing from a State Govt. University, the first of its kind in West Bengal. of India.
Exclusive DMI Accreditation: BIBS is the only DMI Accredited Institution in West Bengal to deliver the DMI PRO certification. The program has been designed and curated by the Top 1% Globally recognised marketers who works as the Advisory Council for DMI keeping in view the current industry trends.
Harvard Business School Online: Collaboration with HBS online for a certification in Business Analytics & Data science, providing expert training from HBS online. You also get access to the HBS Online Alumni Network.
Industry Lead Training: All PGPDM students become eligible for a 6 to 12 months of the paid Industry Lead Training Program where they work with various client side or agency side companies for experiential learning which helps them in getting accustomed to the industry before their final placements.
|Basis||MBA - PGPDM||Other Programs|
|Domain Knowledge||Focused on creating marketing managers with deep domain knowledge of digital marketing.||No domain knowledge of marketing is provided, hence no focus on building strategies, but on executing orders of digital marketing managers.|
|Global education standard||The DMI PRO addition gives students the access to the global standard of digital marketing education||Courses are taught based on very localized knowledge with no integration of globally recognizable concepts|
|Program Curation & Delivery||The program is curated and developed by the Top 1% Globally Recognised Marketers from around the world which makes the curriculum at par with industry requirements||Basic knowledge is delivered on the most common topics in digital marketing which often is backdated and is not upto the industry standards|
|Rise in Career Prospects||Full-time regular MBA gives students the required academic knowledge to build their careers||No such advantage, students lack academic depth to rise further in career|
|Real world projects||Incubator project with real life companies, hands on training in areas like paid media, social media marketing, SEO and websites creates the opportunity for students to understand the industry requirements even before their internships||Live projects are usually very basic with very limited to actual data and hands on training on live client accounts|
|Placement Assistance||Placement assistance in the form of 6 to 12 months of Industry Lead training followed by Final Placements in Agency and Client side companies||No such placement assistance is provided and students are usually on their own in terms of landing a job|
Understanding the organization challenges in industry and developing the strategic framework for the execution of deliverables.
Mastering the right tools & technologies across the curriculum and applying them to meet business requirements.
Application of classroom based concepts through hands-on training with real world projects for different organizations
The MBA - PGPDM and DMI PRO makes the Digital Marketing curriculum a globally recognised program which imparts all the skill sets required to grow and sustain one’s career in a dynamic industry and stay updated with the latest industry practices that keeps the students at par with the corporate requirements.
Our faculty comprises digital marketing professionals from the best agencies and corporates in India as well as experienced academicians who have been associated with the Digital industry for years, who bring a wealth of experience into the classroom.
Every quadmester includes live projects where students get the opportunity to apply their knowledge and create real-life digital marketing campaigns that contribute to the marketing strategies of some of the top corporations in India.
The Program incorporates the disciplines of Business Analytics & Business Intelligence that helps the students to learn these core disciplines which opens up the field of Data Analytics and apply for companies hiring in these roles.
Students get access to industry lead training after 12 months of classroom training which sharpens the acumen of the students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency or the Digital Marketing Department of leading companies in the country.
Campus placement opportunities are provided after the end of internship, with a pool of over 200 reputed national and international companies. BIBS ensures training for placements, covering aptitude tests, group discussions, personal interview preparation and psychometric tests to help the students crack placement processes with ease.
The Entrepreneurship Project in the MBA-PGPDM curriculum makes sure that students get the opportunity to take part in the development of a company and render its services to generate real time business through the BIBS Incubation Center.
The MBA-DM syllabus is constantly updated to keep pace with the dynamic changes happening in the digital marketing arena. With inputs from both the industry and academia, the BIBS course material is one of the most advanced in the industry, thereby ensuring that our students can always utilize their learning in live projects.
BIBS’ proven and time-tested Mentoring Program assures mentoring by experienced faculty. From creating digital marketing campaigns, honing their soft skills, events and competitions to industry visits, mentors are with students all the way till their final placements. BIBS has a tie - up with Toastmasters International, a USA based company, for mentoring on Communication.
Students from any genre are welcomed to join this course: if you have the passion to be a pioneer in an industry that is growing, looking to try out new ideas and value your own creativity, then MBA-DM at BIBS is going to be an excellent investment for you
The industry curated curriculum is aimed at providing a detailed insight of the key concepts, tools and techniques used in the world of Business and Data. This comprehensive training is developed jointly by BIBS and IBM which opens up a track road of exploring the Business Analytics & Intelligence field which are considered to be the must have skill sets in today’s corporate world. The headhunt for Digital Marketers with Analytics skills has increased due to the changing service propositions and client requirements.
“Digital Marketing being a new, fresh dynamic segment, there is immense scope to leave your mark."
Head - KVHS & Digital Projects
“No company does only offline marketing today. They focus equally on online marketing as its very essential for their customer base."
“Digital Marketing is the in thing and has a great employment prospect at different levels of skill. I think it's a very bright idea to have this course."
Additional Chief Secretary
Govt of West Bengal, IT & Electronics
Basics of Digital Marketing
Email Marketing (with Hubspot Email Marketing Certification)
Search Engine Marketing
Social Media Management
Search Engine Optimization
Display Advertising Strategy
Consumer Psychology and Business Buyer Behaviour
Video Advertising and Branding
Digital Strategy and Planning
Personal Selling and Sales Management
CRM 8 e- CRM
Principles of Digital Marketing
SEO and SEM Strategies
Content Marketing Process
Social Media Marketing
Display, Video and Mobile Marketing
Digital Marketing Strategy
Science of Viral Marketing
Growth Hacking Techniques
"What I love about BIBS is the practical approach they take for their students to experience how things work in an industry/corporate. The teachers are also very helpful, friendly and they motivate the students a lot.. Also, the corporate lectures help us to understand the real corporate scenarios."
“Hi I am Anuja Banerjee, currently a student of Bengal institute of business studies in the marketing department. As I come from a different background everything was new for me in the field of marketing but the faculty members were very cooperative and even during admission the management members were very much helpful.”
“At BIBS, I had countless opportunities to develop analytical and presentation skills, leadership and proactive thinking through various events. The department has made me gain knowledge and experience in business, ethics, and personality and professionalism.”
“I get to learn a a lot from their experiences. The best and yet very interesting thing about BIBS is the corporate sessions, where we get a chance to interact with Top Management people who give a brief idea of what skills and qualities companies are looking for as an MBA student. Thank you.”
In just 3 months they have taught me that development means not the development of self but the development of ‘we’ as a whole. BIBS gives equal importance to both corporate and social development sectors and thus becoming a premium B-school.”
MD and CEO - Bandhan Bank
"The True element of Success are Passion, Hardwork and Determination. That’s the PhD you need to success"
Managing Director - Patton Group
"BIBS is doing a phenomenal job by educating students through Industry. The students displayed a sense of keep inquiry which reflected their intelligence, Knowledge and maturity. I wish BIBS and the student success."
Managing Director - Keventer Agro Ltd
"Roll up your sleeves and know the business. You need to develop people who will take over the business grow and learn under you. Extremely refreshing experience to meet the young, enthusiastic batch."
TM International Logistics Ltd. | (A TATA Group Company)
"BIBS students are wonderful. They have been mentored and groomed in very high standards and I am sure they will excel in their careers."
HR Head (Deloitte)
"It feels really wonderful to have interacted with the students of BIBS. They are very energetic."
Sales and Marketing (SAMSUNG)
"The students were very attentive and interactive. The questions they asked were quite relevant. Looking forward to have more sessions with BIBS students."
HR Head (GSK)
"BIBS students are doing well for themselves. We look forward to hiring more students from here. the grooming at BIBS has helped them learn the tricks of the trade."
"Students must meet more industry experts from various industries. The students of BIBS are a good bunch of budding managers and I wish them all the best."
"Managing Director (Ambuja Realty)
It was a wonderful experience to interact with the students of BIBS."
Zonal HR Head (Mahindra Finance)
"It’s been an enriching learning experience interacting with the BIBS students. They have immense potential."
"I liked the students’ way of interaction with the faculty during the course of my interaction with them. All the best to the students and BIBS."
Regional Manager-HR (Dabur)
“It is amazing to see a business school calibrating Industry with Education. Students of the MBA-IBM Program will definitely get the edge amongst competition with the work experience. I wish BIBS all the best and I am sure that this will brighten the careers for BIBS Students.”
Associate Director (Pepsico)
“Students in today’s competitive environment need to come out of their theoretical base and have more of practical oriented learning. This program provides and MBA aspirant with priceless experience, something that can never be replicated with any other learning.”
Divisional Sales Manager (Parle)
“There is no value greater than that of work experience. What we learn practically is always more relevant than theory. With the MBA-IBM Program, the students get more than just management knowledge, they get actual work exposure which will always give them an advantage in their careers. I wish them all the best.”
HRBP - East, Godrej Consumer Products Limited
“We hired interns from BIBS, we had an overall good experience. Students were enthusiastic, and the corporate relations team was very helpful and cooperative.
In the internship, the interns showed keep intrest in picking up new things. The projects turned out to be well and we were able to find good talent to join us for full time roles. ”
CORPORATES HAVE COME
FOR THE RECRUITMENT
FOR THE YEAR 2019
Get to know about Bengal Institute of Business Studies, the best amongst the top 10 MBA institutes in Kolkata, and explore the dynamic educational programs, which will give you the cutting-edge skills, in-depth knowledge, practical exposure and International outlook you need to make your mark on today’s fast-paced business world.