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BBA IN STRATEGY AND BUSINESS ANALYTICS

Shaping Future-Ready Leaders Who Think, Analyse, and Lead with Impact

The world’s top companies are driven by leaders who understand data, technology, markets, and strategy. This program is designed for the students to Think like a Strategist, Work like an Analyst, and Lead like a Manager.

The program transforms the students to future managers who are not only job-ready but industry-relevant, globally competent, and innovation-driven.

About The Program

A BBA from BIBS isn’t just a degree - it’s a launchpad to careers, innovation, and global opportunities. The four-year CBCS-based program, affiliated to Vidyasagar University (NAAC accredited and recognised by UGC & the Ministry of HRD), builds strong analytical, managerial, and technological skills. It transforms students into industry-ready thinkers and future leaders equipped for the demands of the 21st-century business world.

Program Structure At a Glance

Year 1 – Foundation of Management & Communication

  Core Courses (CC)


  Ability Enhancement (AECC)


  Skill Enhancement (SEC)

Year 2 – Introduction to Specializations

  Core Courses (CC)


  Generic Electives (GE)


  SEC

Year 3 – Strategic Application, Global Perspective & Career Readiness

  Discipline-Specific Electives (DSE)


  GE


  SEC

Year 4 – Global Strategy Integration & Leadership through Capstone Project

  DSE


  Project Work / Internship


  International Immersion

Year 1: Foundation of Management & Communication
SEMESTER 1
  • tick-icon Principles of Management
  • tick-icon Business Economics - I (Micro)
  • tick-icon Financial Accounting
  • tick-icon Business Mathematics
  • tick-icon Business Communication
  • tick-icon Computer Applications for Business
  • tick-icon Environmental Studies
SEMESTER 2
  • tick-icon Business Economics - II
  • tick-icon Marketing Management
  • tick-icon Organizational Behaviour
  • tick-icon Business Statistics
  • tick-icon Corporate Grooming & Soft Skills
  • tick-icon Fundamentals of Entrepreneurship
  • tick-icon Communication Lab
Skill Lab:
  • tick-icon Skill Lab: Competitive Exam preparation

Your Journey starts from Year 2

What Makes the Strategy & Business Analytics Pathway Unique
BIBS’ successful students of MBA in Business Analytics and Data Science

01 | Career-First, Future-Focused Curriculum:
Built for the future economy, the program prepares students for high-demand roles across FMCG, IT, BFSI, Retail, E-commerce, and Consulting—where data-driven strategy is critical.

02 | Balanced Learning: Strategy + Analytics:
A powerful blend of management foundations, strategic thinking, data literacy, analytics tools, project management, and leadership development—creating well-rounded business decision-makers.

03 | Early & Continuous Hands-On Exposure:
From the 3rd semester onwards, students work with job-ready tools and technologies, building dashboards, reports, strategy papers, and real-world projects used by global organizations.

04 | Strong Industry Mentorship & Real-World Application:
Live corporate interactions, strategy workshops, analytics hackathons, and project-based learning across six semesters ensure graduates are industry-ready and portfolio-driven.

Tools & Technologies
  • tick-icon Python
  • tick-icon Tableau
  • tick-icon Power BI
  • tick-icon Jira
  • tick-icon Ms Project
  • tick-icon Google Workspace
  • tick-icon Agile
  • tick-icon Scrum
Top Career Opportunities
  • tick-icon Business Analyst
  • tick-icon Data Analyst / Business Intelligence (BI) Analyst
  • tick-icon Strategy Analyst / Junior Strategy Consultant
  • tick-icon Management Consultant
  • tick-icon Financial Analyst / Risk Analyst

Strategy & Business Analytics Course Structure

Year 2: Foundation Stage
SEMESTER 3
  • tick-icon Foundations of Analytics, Strategy & Projects
  • tick-icon Introduction to Business Analytics & Data Management
  • tick-icon Excel & Business Statistics
  • tick-icon Fundamentals of Business Strategy
  • tick-icon Project Management Basics (Scope, Tasks, Time, Stakeholders)
  • tick-icon Data Visualization (Power BI / Tableau)
  • tick-icon Corporate Grooming & Soft Skills
  • tick-icon Fundamentals of Entrepreneurship
  • tick-icon Communication Lab
Certifications:
  • tick-icon Power BI
  • tick-icon Excel
  • tick-icon Statistics 101
SEMESTER 4
  • tick-icon Industry Analysis, SQL & Project Execution Basics
  • tick-icon Exploratory Data Analysis
  • tick-icon SQL for Business
  • tick-icon Competitive Strategy
  • tick-icon Consumer Insights
  • tick-icon Data Storytelling
  • tick-icon Project Scheduling & Work Breakdown Structure
Certifications:
  • tick-icon SQL
  • tick-icon EDA
  • tick-icon Tableau
Year 3: Specialization & Data Science
SEMESTER 5
  • tick-icon Functional Strategy & Project Management Tools
  • tick-icon Predictive Analytics (Regression, Classification, Time series)
  • tick-icon Python basics for analytics
  • tick-icon Financial & Marketing Strategy
  • tick-icon Supply Chain Analytics
  • tick-icon Business Intelligence Tools
  • tick-icon Project Risk Management & Quality Management
  • tick-icon Data-Driven Strategic Decision Making
Certifications:
  • tick-icon Python
  • tick-icon Python for Data Analysis
  • tick-icon Machine Learning with Python
SEMESTER 6
  • tick-icon Strategic Leadership & Decision Intelligence
  • tick-icon Exploratory Data Analysis(EDA) using python
  • tick-icon Corporate & Growth Strategy
  • tick-icon People Analytics
  • tick-icon Environment, Society and Governance
  • tick-icon Business Research Method
  • tick-icon AI tools for Managers
  • tick-icon Agile Project Management & Scrum Fundamentals
  • tick-icon Ethics & Governance
Certifications:
  • tick-icon AI tools for Managers
  • tick-icon Agile
  • tick-icon Predictive modelling with IBM SPSS
Year 4: Integration, Leadership & Global Decision Making
SEMESTER 7
  • tick-icon ML Applications + Strategy Execution
  • tick-icon Machine Learning Models using Rapid miner , Orange, Knime
  • tick-icon OKRs & Balanced Scorecard
  • tick-icon Digital Transformation Strategy
  • tick-icon Financial Analytics
  • tick-icon Marketing Analytics
  • tick-icon HR Metrics
  • tick-icon Project Budgeting, Procurement & Stakeholder Alignment
  • tick-icon 8-12 weeks of Internship
SEMESTER 8
  • tick-icon Capstone/Consulting Project
  • tick-icon Business Consulting Project with Industry Mentor
  • tick-icon Project Portfolio Development
  • tick-icon Project Scope, Timeline, Deliverables, Stakeholder Meetings, Documentation

OUR INDUSTRY TIES

Bengal Institute of Business Studies (BIBS) is one of the best MBA and BBA colleges in Kolkata renowned for strong industry connections and outstanding placements year on year. Over 400 esteemed companies, including the Big 4, Asian Paints, Mondelez, Nestle, Google, Himalaya Wellness, Exide, and Voltas, regularly visit the campus for recruitment and offer students top-notch career opportunities.

As one of the top MBA and BBA colleges in Kolkata, we ensure that students gain a competitive edge through exceptional corporate exposure and invaluable networking opportunities. We bridge the gap between academia and industry and empower students to shine in real-world business environments while building lasting professional relationships.

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Corporate Interface

General M. M. Naravane

Former Chief of the Indian Army

“It was an honour to meet the bright and disciplined students. I wish them all the best for their careers.”

Mr. Harsh Neotia

Managing Director | Ambuja Realty

“It was a wonderful experience to interact with the students of BIBS.”

Mr. Manab Ghosh

President | Pidilite Industries

“I liked the BIBS students’ way of interaction with the faculty during the course of my interaction with them.”

Mr. Samrat Banerjee

CIO | Emami

“Take one actionable step from where you are. Move forward, adapt, and persevere—progress happens one step at a time.”

Mr. Mayank Jalan

CMD | Keventer Agro

“Roll up your sleeves and know the business. It was a refreshing experience to meet the young and enthusiastic batch.”

Mr. Vinay Ranjan

Director – Personnel & IR | Coal India

“Be clear about your goals and put passion into it along with hard work.”

Mr. George Thomas

CHRO | MSP Steel

“Manage pressure with clarity, stay curious, and nurture your well-being.”

Mr. Navneet Damani

Head HR – Personal Care Business | ITC

“Keep learning, stay adaptable, and be bold. True leaders shape the future with integrity.”

Mr. Rajib Moitra

Partner | Deloitte

“Coding will matter less; business skills will matter more.”

Mr. Sanjay Budhia

Managing Director | Patton Group

“BIBS is doing a phenomenal job by educating students through industry.”

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