The sphere of marketing has evolved immensely over the decades, and we have made a drastic shift from print media to digital. With the world settled behind the screen during the Covid-19 era, the e ...

"Neuromarketing is not Manipulation; it's Mindful Marketing."

The human brain is an immensely dynamic organ.

Marketers have been trying to understand how human emotions and thoughts ...

In the realm of ever-evolving advancements, artificial intelligence has taken over the technological world. One of the by-products is ChatGPT. Since its launch, more businesses have been seeking cr ...

"Music heals." Well, with this belief, the founders of BoAt, Aman Gupta and Sameer Mehta were looking to create something that would connect music to a person’s soul, and transcend them into ...

What's the first name that comes to your mind when you hear the word chocolates?

We know it's Cadbury!

But have you wondered how did Cadbury become the 2nd largest confectionery bra ...

In this era where social media rules, every brand wants to go viral to grab the attention of the masses.
While the purpose is to be the talk among as many people as possible, the brands also a ...

Business has only two functions-Marketing, and Innovation.

While we know how important marketing is for any brand, CRED has proved that through its practices. CRED's marketing strategies no ...

Approximately since 2019, the digital marketing industry has seen steep growth. While covid acted as a catalyst and the world shifted to online platforms, digital marketing has become crucial for b ...

The rise of the metaverse has augmented the current digital marketing strategies while building a fortune of exciting new roles—and if you have the right skills, they could be yours for the t ...

Consumers are always a little skeptical about the procedures and raw materials that are used in these cosmetics As a result, a new era of organic cosmetic products is emerging, which are produced u ...