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The Business of Hair Wellness: Traya's Strategic Growth in the Industry

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In the dynamic world of beauty and wellness, where trends come and go with the wind, the saga of Traya stands out as a beacon of enduring innovation and strategic acumen. This isn't just a story ab ...

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SMO in Digital Marketing: Unraveling its Significance, Definition, and Practical Examples

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Social Media Optimization (SMO) has emerged as a pivotal element in the digital marketing landscape. It transcends mere presence on social media platforms, advocating for a strategic approach to en ...

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Growth Hacking 101: Mastering the Art of Modern Marketing

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The 21st Century has revolutionised the marketing landscape where traditional marketing strategies alone can no longer drive sustainable business growth.

Consequently, post COVID, businesse ...

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From Marketing Enthusiast to Digital Marketing Consultant: Your Pathway to Influence and Impact

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During the covid 19 era, we have witnessed the power digital marketing holds. So if you are fascinated by marketing and the power of digital platforms and may be considering a career in digital mar ...

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WhatsApp Marketing 101: Unlocking the Potential of this Messaging Platform

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In this competitive world, companies are trying to reach out to their customers everywhere. From emails to messaging platforms, they will try to remind you of their existence. One such messaging pl ...

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How is Multi-Channel Social Media Marketing Helping Gain Business?

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The sphere of marketing has evolved immensely over the decades, and we have made a drastic shift from print media to digital. With the world settled behind the screen during the Covid-19 era, the e ...

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Neuromarketing: How to Apply Principles of Neuroscience to Digital Marketing Strategies to Influence Consumer Behaviour and Decision-Making?

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"Neuromarketing is not Manipulation; it's Mindful Marketing."

The human brain is an immensely dynamic organ.

Marketers have been trying to understand how human emotions and thoughts ...

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How can ChatGPT take the Digital Marketing World onto the Next Level?

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In the realm of ever-evolving advancements, artificial intelligence has taken over the technological world. One of the by-products is ChatGPT. Since its launch, more businesses have been seeking cr ...

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Case Study of BoAt: Plug in for a Nirvana Journey to a 1500 Cr Company

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"Music heals." Well, with this belief, the founders of BoAt, Aman Gupta and Sameer Mehta were looking to create something that would connect music to a person’s soul, and transcend them into ...

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How is your Favourite Chocolate Brand Acing the Digital Space? Cadbury's Digital Marketing Strategy

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What's the first name that comes to your mind when you hear the word chocolates?

We know it's Cadbury!

But have you wondered how did Cadbury become the 2nd largest confectionery bra ...

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