Social Media Optimization (SMO) has emerged as a pivotal element in the digital marketing landscape. It transcends mere presence on social media platforms, advocating for a strategic approach to en ...

The 21st Century has revolutionised the marketing landscape where traditional marketing strategies alone can no longer drive sustainable business growth.

Consequently, post COVID, businesse ...

During the covid 19 era, we have witnessed the power digital marketing holds. So if you are fascinated by marketing and the power of digital platforms and may be considering a career in digital mar ...

In this competitive world, companies are trying to reach out to their customers everywhere. From emails to messaging platforms, they will try to remind you of their existence. One such messaging pl ...

The sphere of marketing has evolved immensely over the decades, and we have made a drastic shift from print media to digital. With the world settled behind the screen during the Covid-19 era, the e ...

"Neuromarketing is not Manipulation; it's Mindful Marketing."

The human brain is an immensely dynamic organ.

Marketers have been trying to understand how human emotions and thoughts ...

In the realm of ever-evolving advancements, artificial intelligence has taken over the technological world. One of the by-products is ChatGPT. Since its launch, more businesses have been seeking cr ...

"Music heals." Well, with this belief, the founders of BoAt, Aman Gupta and Sameer Mehta were looking to create something that would connect music to a person’s soul, and transcend them into ...

What's the first name that comes to your mind when you hear the word chocolates?

We know it's Cadbury!

But have you wondered how did Cadbury become the 2nd largest confectionery bra ...

In this era where social media rules, every brand wants to go viral to grab the attention of the masses.
While the purpose is to be the talk among as many people as possible, the brands also a ...