There couldn’t have been a luckier Marketing batch at BIBS than the one that attended the Masterclass that was held on 28th November 2020 and organized by the Confederation of Indian Industry. In fact, very few B-school students get to experience what happened that day. World renowned American author and consultant, Prof. Philip Kotler- the man behind every marketing book considered as biblical in B-schools of India and the rest of the world, gave the students precious four hours of his life sharing his wisdom with the students.