Growth Hacking 101: Mastering the Art of Modern Marketing

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The 21st Century has revolutionised the marketing landscape where traditional marketing strategies alone can no longer drive sustainable business growth. 

Consequently, post COVID, businesses have been leveraging digital mediums to engage with their niche. In this modern marketing era, companies must adopt a holistic approach to thrive and remain competitive. 

Hence, today, we will dive into the world of modern marketing and explore how to master this art to propel success.

What is Modern Marketing?

Modern marketing is a contemporary approach to promoting products or services that leverages digital technologies such as online platforms, social media, email, content marketing, and analytics. 

Difference between Traditional and Modern Marketing


Traditional Marketing

Modern Marketing

Communication Mediums

Print (newspapers, magazines), TV, radio

Digital (social media, email, websites), Influencer collaborations, podcasts


Broad demographic segments

Precise audience targeting using data and analytics


Limited personalization

Highly personalized content and offers


Limited by medium's constraints

Diverse creative formats and experimentation

Measuring Effectiveness

Less accurate measurement tools

Advanced analytics for tracking performance


Billboards, TV commercials, print ads, Telemarketing, direct mail

Social media campaigns, influencer marketing, Content marketing, SEO, email campaigns

The Pillars of Modern Marketing

Digital Transformation

Marketing no longer primarily relies on traditional channels such as television, radio, and print media. Online platforms, social media, and mobile apps are crucial in modern marketing in this digital age. The goal is to embrace digital transformation to customise and engage your audience, not just to have a presence online.

Through user friendly websites, engaging social media profiles, and mobile optimised experiences, businesses should spend on developing a solid online presence. SEO strategies ensure your brand appears highly in search engine results, making you more visible to potential clients. Additionally, you can target particular demographics with PPC advertising and social media advertising to maximise the impact of your efforts.

Growth Hacking

Growth hacking is not just another buzzword, so what is growth hacking? Growth hackers employ a combination of marketing, coding, analytics, and product development techniques to quickly test and implement strategies that can lead to exponential growth. Tools like Google Analytics, Mixpanel, and Kissmetrics enable businesses to track user behaviour, engagement, and conversion rates, helping them make informed decisions and take effective marketing measures.

Personalisation and Customer Experience

Modern consumers expect personalised experiences that cater to their unique needs and preferences. Businesses can use the data collected to segment their audience and deliver targeted messages.

Moreover, excellent customer experience has become a cornerstone. Providing exceptional service, promptly addressing customer inquiries, and making the purchasing process seamless all build strong customer relationships and foster brand loyalty.

Content is King

Content Marketing serves as the foundation of successful campaigns. To master this, businesses should focus on storytelling. High quality, relevant, and valuable content not only attracts and retains the attention of your target audience but also establishes your authority in your industry. Whether it's blog posts, videos, infographics, or podcasts, creating a diverse range of content can cater to different preferences and consumption habits.


Modern marketing is a dynamic approach. It teaches you to learn, adapt and innovate. By embracing modern marketing principles and adopting a mindset of continuous learning and innovation, businesses create impactful campaigns that resonate with their target audience, unlock new avenues of growth and stay ahead in today's competitive landscape. 

So, if you are passionate about marketing and want to skill up to a marketing manager role, then you should pursue an MBA in Digital Marketing from BIBS. Every MNC or top-tier firm looks for an MBA graduate while hiring for managerial or C-suite positions. Hence, BIBS helps candidates prepare for these positions by embracing the experiential learning method where the students work on incubator projects with real life companies and get hands-on training in paid media, social media marketing, SEO and websites. There are also opportunities to get cross-border internship experiences and increase the chances of working for international companies. Visit our BIBS here for further details.

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