An experienced administrator with a demonstrated history of working in senior government positions, Mr. Sen also serves as a Managing Director of WBHIDCO and as Special Secretary to the Government of West Bengal, Department of Housing.
Skilled in Policy Formulation, Governance, Smart Cities, Information Technology Policy, Start Up Policy, Strategic Planning, and Public Administration, Mr. Sen has also served as Director of West Bengal Infrastructure Development Finance Corporation Limited and as Director of Durgapur Projects Ltd. Strong professional expertise in city development, urban analysis and democracy.
Mr. Sen has also trained at Harvard Business School and IMF Institute during his distinguished career.
Mr. Ghosh is the Promoter, Founder and CEO of and Bluebeaks Solutions, a Digital Transformation Consulting Firm as well as Salt n Soap, a technology platform for online grocery shopping. Mr. Ghosh is also an Angel Investor and serves on the Board of Directors of various technology start-ups.
Before his entrepreneurial stint, Mr. Ghosh was a Director with IBM and, prior to that, a Principal with PwC. With IBM and PwC Mr. Ghosh has worked extensively in India, USA, UK, SE Asia and China assisting Fortune 100 companies in formulating and implementing their digital strategies. Mr.Ghosh headed IBM’s ERP Practice for Bangalore and China before starting on his entrepreneurial journey.
A sales and marketing professional with over 18 years of experience, Mr. Chaturvedi has extensive experience working in telecom and prior to his current assignment at Tata Steel.
He has worked with Airtel as well as Tata Teleservices and is skilled in business development, Key Accounts handling and Customer Relationship Management.
He is also Gold Certified in the Business Excellence Leadership Program (TBEM) as well as Certified Scrum Master.
A Techno Marketer with over 18 years of experience specializing in Business Strategy, Marketing and Technology (Service Oriented Architecture & Enterprise Architecture), Mr. Das brings to the table a unique flavor of ‘Business – Marketing’ alignment.
Mr. Das has always been involved in Organization Model Development. Apart from creating the UrsDigitally business model from scratch as a co-founder and Director, he has been instrumental in setting up the Enterprise Architecture Practice in PwC in his previous stint.
InQube Innoventures, incubates “Innovative Inclusive Initiatives” and currently, Mr. Kar is involved in incubating several start-ups in the areas of Technology, Education, Healthcare, BPM, Skill Development, Data Analytics and Agriculture.
Earlier, Mr. Kar Co-Founded a US based Healthcare Services company which was finally acquired by the World’s largest employee benefits organization for US$ 140 Million.
Mr. Kalyan Kar is currently the Chairman of the National Education, HR & Skill Development Expert Committee of the Indian Chamber of Commerce as well as the Executive Committee of Bengal Chamber and Innovation & IT Sub-Committee of CII.
Advertising writer. Digital Marketer. Bi-lingual lyricist. Scriptwriter. Director. Networker. Panelist for social media. Learner. Unlearner are just a few words to describe Mr. Sen.
He currently heads digital initiatives at JWT Kolkata. He is responsible for conceptualisation, strategy and implementation of brand communication across Social, Mobile, Analytics and Cloud (SMAC).
He has worked across verticals in Advertising and Telecom with Global/Regional teams and has business interests & collaborations across Advertising, Brand Consultancy, Cinema, Mobile, Music and Sports Marketing.
With a rich and varied experience of over 25 years in the field of IT, Mr. Dutt has worked on different projects at IBM over the last 8 years.
As Key Account Manager, Large Corporates & Captives, Large Utilities and Distribution Franchisees and Large Government Clients, Mr. Dutt has worked on various projects including Smarter Cities and GBS India.
Prior to that, he has worked with TCS and has varied experience in Oracle Applications, SAP, Energy Resource and Utilities, and Sales.
Mr. Dutta has over 25 years of experience in the advertising industry, at companies like Madison, Havas Media, Rediffusion, HTA and Clarion.
Currently, at Mindshare, he manages the entire branch operations including Media Planning, Media Buying, Client Relationships and Media Relations.
He specializes in Formulating strategic media plans & working out 360o media solutions for clients. He is also an expert at data analytics for insights into Targeting, Market Prioritization and Media Touchpoints.
Kolkata, 22nd September 2018: According to industry experts, marketing has changed more in the past 2 years than it has in the last fifty. Traditional marketing methods in isolation aren't enough to efficiently drive business goals related to promotion, customer connect, lead generation & sales; and digital intervention is now key for any brand to attain agility and growth. As the digital marketing world experiences a major upward trend, the demand for digital marketing expertise is rising.
Bengal Institute of Business Studies (BIBS), a premier management institution based out of Kolkata today organised a Seminar titled “The Future of Digital Marketing” for its PGDPM students at Vivekanand Hall, Ramkrishna Mission, Institute of Culture, Golpark, Kolkata.
Eminent speakers like Debashis Sen, IAS, Additional Chief Secretary, Dept. Of Information technology & Electronics, Govt of West Bengal, Surojit Sen, Associate Vice President & Client Services Director, Digital, JWT, Kalyan Kar, Co-Founder, InQube Innoventures, Atanu Ghosh, Promoter, Founder and CEO, Salt n Soap, Mitul Das, CEO, UrsDigitally, Gangesh Chaturvedi, Head KVHS & Digital Projects, Tata Steel, Atanu Dutt, Senior Managing Consultant, IBM India Pvt Ltd, Raj Datta, Partner, Client Leadership East, Mindshare, Group M were present on the occasion and emphasised the importance and future of Digital Marketing.
Speaking in this occasion Vidur Kapoor, Chairman, BIBS, said, "As consumer behaviour is changing, conventional marketing is changing by leaps & bounds too. With so less time available to consume traditional media, corporates are finding new technologies to send across brand messages to their target audience. Digital marketing is the most promising of all new age media. Hence, BIBS launched a course PGPDM (Post Graduate Progamme in Digital Marketing) that would arm future marketers with the relevant skill set."
Digital Marketing is not only the future; it’s a need of today. The opportunities for a Digital Marketing professional are huge in India right now. The Internet users have reached up to around 500 million and we have become a country with the world’s 3rd largest internet population and within the next 3 years, additional 300 million will get added to the population accessing the Internet in India. The current increase rate is measured at around 35%. The industry has approx. 8 lacs job options at present and is anticipating an increasing need in the digital space within the coming years.
Looking at the future of Digital Marketing with an objective of giving quality education to the students, BIBS has started a 2 year full-time management programme, the PGPDM; it gives students a deeper understanding of the digital marketing curriculum through an industry led team of experts. The course consists of 12 -15 months of intensive class room training followed by 6-8 months of industry internships. What’s more you get to lay hands on multiple live projects and also acquire in-built certifications from Google, Face book, Twitter, Hubspot amongst others.
Students, officials, faculties from BIBS and other guests were present on this occasion.
Bengal Institute of Business Studies ( BIBS) is a premier management institution based out of Kolkata and has been adjudged as the 2nd best B School in Kolkata by Times B School survey and rated A** by CRISIL, the only B School in West Bengal to get this honour. The institute is also tied up with NSE Academy & PwC in offering industry-aligned courses
The session was initiated by Dr Gupta throwing light on the initiatives taken post global summit under the leadership of the Honourable Chief Minister of West Bengal expected to bring a revolutionary growth in business.
As an extension to Dr Gupta’s thought, Mr Sinha talked about the prospering growth of Indian economy over the last two decades and emphasized us to strive harder because it’s just the beginning.
In reference, Mr Neotia differentiated institutional learnings and lessons from life thereby suggesting the purpose of life to be more passionate towards work rather than focusing only on the monetary aspects.
In the era of Internet and opportunities Mr Budhia advised Gen Y ‘to talk less and do more’ as the mantra to success.
With the brief of his story, Mr Jalan showcased inevitable trials which according to him beautifies life thus suggesting the art of standing up even after confronting defeat.
The day ended with the BIBSians being imbibed with the knowledge and learnings from the occurrence of lives of the corporate trailblazers turning this day to be of a lifetime memory.
VSM, IN (Retd.)
Chairman & Managing Director, GRSE, Kolkata
Chairman - TM International Logistics Ltd
Chairperson & Managing Director MD Genius Consultants Ltd
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CoursesFees StructureBIBS AdvantagePlacement
Placed - Yes Bank
"I am so excited to have cracked Yes Bank for my final placements. Today, I feel that all the hard work, late hours of research and focus on communication and management skills have paid off. Thank you to all my mentors, faculty and industry coaches for their help."
Placed - Dabur
"I am truly delighted and humbled at getting a Final Placement with Dabur. Today all the effort that I have put in developing my management knowledge and communication skills have paid dividends. I must thank everyone at BIBS for supporting and motivating me to do my best always."
Placed - KPMG
"With a Final Placement with KPMG, I have been able to achieve my dreams of being in the corporate world. Thank you to all my Faculty at BIBS, the mentors, the training team, the placement team. I would never have managed such a prestigious job without your untiring efforts."
Placed - Dabur
"I, Aditya Das of Bengal Institute Of Business Studies of Batch 2017-19(PGPBM+MBA) have bagged a Pre-placement offer from Dabur India ltd. I did my Summer Internship in Dabur India Ltd. BIBS has given me a lot of opportunities and freedom in every aspect which has allowed me to excel in every field."
Placed - Britannia
"Curriculum in BIBS is way different from others as we have learnt from several events, competitions and live projects that made us stage free and helped us to evolve as a better professional. This has immensely helped me to grow and finally crack Britannia which is a PPO as I was an intern there and was selected for a Final Placement during my Summer Internship itself."
Placed - Decathlon
"BIBS helped a lot, in developing the soft skills, along with it teachers were very helpful. They helped to solve whatever issues we faced throughout the year. The result is a final placement with a global brand like Decathlon."
Placed - Britannia
"It is an amazing feeling to have got a Pre – Placement Offer with Britannia. BIBS taught me the value of Experiential Learning through Industry Mentors and Corporate Sessions that taught us the values and the reality of the Business World. This helped me at Britannia during my Summer Internship. I was able to perform beyond expectations which resulted in me getting a Final Placement Offer with Britannia."
Placed - Dabur
“From the very supporting faculties to excellent corporate interaction, all helped me enhance my skills and is still inspiring me to never give up. My job at Dabur didn’t happen just because I am doing my post-graduation. Showcasing the skills that I acquired from my MBA classes and the knowledge I learned in the program were what gave me an edge over"
Placed - Johnson and Johnson
"BIBS not only provide us with various platforms to showcase our abilities and skill but also helps us to learn all soft skills that are highly required. We got intensive training on interview skills, communication skills, GD, Aptitude Test and many more. I wholeheartedly thank everyone at BIBS for the constant support which has got me a Final Placement with Johnson & Johnson."
Placed - Kotak Securities
"I am very glad to share a positive journey at BIBS. The whole ambience is full of motivation and innovation. All the faculties are enthusiastic and always ready to help. Because of blessings of parents and faculty I got an opportunity to apply and get selected in Kotak Securities."
Placed - Nestle
“BIBS has a curriculum well matched with Industry requirements. Further, Industry Faculty from various companies add practical value to the theory we learn. All this made us Industry ready. The result is a final placement at Nestle. Thank you BIBS!”
Placed - ICICI Bank
“It feels great to have achieved a major career start with ICICI Bank. I have worked really hard to achieve this and was helped immensely by my mentors and the BIBS faculty and mentors who held my hand throughout the programme.”
Placed - ITC
“Its unbelievable that I got a final placement at ITC. Just 2 years ago I wasn't even sure I could speak in a room with people. BIBS taught me to unwrap my talents by beating my fears. Live events and activity based learning gave me the confidence and the ability to perform. ”
MD and CEO - Bandhan Bank
"The True element of Success are Passion, Hardwork and Determination. That’s the PhD you need to success"
Managing Director - Patton Group
"BIBS is doing a phenomenal job by educating students through Industry. The students displayed a sense of keep inquiry which reflected their intelligence, Knowledge and maturity. I wish BIBS and the student success."
Managing Director - Keventer Agro Ltd
"Roll up your sleeves and know the business. You need to develop people who will take over the business grow and learn under you. Extremely refreshing experience to meet the young, enthusiastic batch."
TM International Logistics Ltd. | (A TATA Group Company)
"BIBS students are wonderful. They have been mentored and groomed in very high standards and I am sure they will excel in their careers."
HR Head (Deloitte)
"It feels really wonderful to have interacted with the students of BIBS. They are very energetic."
Sales and Marketing (SAMSUNG)
"The students were very attentive and interactive. The questions they asked were quite relevant. Looking forward to have more sessions with BIBS students."
HR Head (GSK)
"BIBS students are doing well for themselves. We look forward to hiring more students from here. the grooming at BIBS has helped them learn the tricks of the trade."
"Students must meet more industry experts from various industries. The students of BIBS are a good bunch of budding managers and I wish them all the best."
"Managing Director (Ambuja Realty)
It was a wonderful experience to interact with the students of BIBS."
Zonal HR Head (Mahindra Finance)
"It’s been an enriching learning experience interacting with the BIBS students. They have immense potential."
"I liked the students’ way of interaction with the faculty during the course of my interaction with them. All the best to the students and BIBS."
Regional Manager-HR (Dabur)
“It is amazing to see a business school calibrating Industry with Education. Students of the PGPIBM Programme will definitely get the edge amongst competition with the work experience. I wish BIBS all the best and I am sure that this will brighten the careers for BIBS Students.”
Associate Director (Pepsico)
“Students in today’s competitive environment need to come out of their theoretical base and have more of practical oriented learning. This programme provides and MBA aspirant with priceless experience, something that can never be replicated with any other learning.”
Divisional Sales Manager (Parle)
“There is no value greater than that of work experience. What we learn practically is always more relevant than theory. With the PGPIBM Programme, the students get more than just management knowledge, they get actual work exposure which will always give them an advantage in their careers. I wish them all the best.”
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