How CarDekho Revolutionized the Indian Online Car Marketplace: A Comprehensive Case Study

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In India, the trend of 'owning a car has become a necessity' is gaining pace. While the per capita income in the country is still touching the bare minimum mark, the population still dreams of owning a car. Hence, the second-hand car market in India has been snowballing.

That's where CarDekho enters. The automotive seller venture Car Dekho enables users to find the best new or used cars and buy them hassle-free.

In this blog post, we have done a case study on the CarDekho group.

Car Dekho : Badhte India ka Bharosa

CarDekho is an Indian online car marketplace that allows users to buy and sell cars as well as offer a range of car-related services such as insurance, financing, and maintenance. Owned by the founder-brother duo Amit and Anurag Jain, 'GirnarSoft is CarDekho's parent company. The company was founded in 2008 and has since become one of the leading car websites in India, attracting millions of users each month.

Car Dekho Business Model

CarDekho operates as an online car marketplace for car buyers and sellers to connect and transact. In recent years, CarDekho has expanded its offerings to include a wide range of cars, from budget-friendly options to high-end luxury vehicles.

The company's focus on providing a seamless user experience, leveraging technology and data analytics, and expanding into new business areas, such as Ruppy, a specialized financial services platform, has helped it to establish a strong position in the highly competitive Indian car marketplace.

Car Dekho Revenue Model

So you must be wondering, how does car dekho make money?

Car Dekho generates revenue through various streams, such as advertising, commission, and fees.

Primarily how Car Dekho earns money is through advertising. CarDekho sells advertising space to car manufacturers, dealers, and other businesses looking to reach a large audience of car buyers. The company's website and mobile app provide a platform for these businesses to promote their products and services to a targeted audience.

In addition to advertising revenue, CarDekho earns commissions from selling cars and other services such as insurance and financing. When a user purchases a car through CarDekho's platform, the company makes a commission on the sale. Similarly, when a user avails of CarDekho's financing or insurance services, the company earns a commission from the partner service providers.

CarDekho also charges fees for its value-added services, such as car inspections and verification services. These services provide an additional layer of assurance for buyers and sellers and help increase trust and transparency in car buying.

CarDekho Challenges

One of the critical challenges for CarDekho has been to differentiate itself in a highly competitive marketplace. To do this, the company has focused on building a solid brand identity and leveraging its reputation for reliability and transparency. CarDekho has also invested heavily in marketing, using a mix of online and offline channels to reach a wider audience.

The Future

While the CarDekho Group already operates in Malaysia and Indonesia (under the name OTO), they also plan to expand to international grounds, such as Southeast and Asian spaces. After acquiring Carmudi, the company has already started functioning in the Philippines.

All in all, CarDekho has established itself as one of the leading car websites in India by focusing on building a strong brand identity, providing excellent customer service, and leveraging technology to improve the user experience.

Hope you enjoyed readers!


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