Domino's is a global brand that was formed in 1960 and is the acknowledged world leader in pizza delivery, with a network of business and franchise-owned locations throughout the United States and internationally. The first Domino's Pizza store opened in New Delhi in 1996. Over the years, Domino's Pizza India has stayed committed to providing great tasting pizzas and sides, superior quality, exceptional guest service, and value for money. According to research conducted by one of the top MBA colleges in Kolkata, Dominos uses data-driven strategies to formulate the 7Ps of marketing.Here’s the 7Ps structure of Dominos
Product Strategy at Domino's
Domino's is well-known for its freshly prepared pizzas in real-time. Domino's has a unique notion of localizing flavors to capture the market. As a result, the products available are vegetarian, non-vegetarian, and vegan. Pizza from Domino's is available in three sizes: small, medium, and large. It can be personalized according to the customer's preferences, including the toppings, sauce, and crust they want to use.
Pricing Strategy at Domino's
Dominos offers excellent value for money. As a result, it has developed a pricing policy that is both simple and uniform. As a result, the base price remains stable, allowing the lower middle and middle-income groups to be targeted. One of the best MBA Colleges in Kolkata believes that the pricing policy of any company is one of the most important factors in the marketing mix. It is essential for any business to determine the pricing strategies to earn profits.
Place Strategy at Domino's
Domino's is great at locating its stores. It operates and expands chains and stores globally, with the largest network of 17,000 franchises in 90 countries. So it's safe to conclude that Domino's runs on a franchise-based strategy, with franchisees owning 97 percent of the company. India is one of the most popular tourist destinations.
Promotional Strategy at Domino's
Domino's promotional strategy is one of a kind. If you're craving pizza, you've come to the right place, whether it's in a shopping mall or on the main street. It operates and expands chains and stores globally, with the largest network of 17,000 franchises in 90 countries. So it's safe to conclude that Domino's runs on a franchise-based strategy, with franchisees owning 97 percent of the company. India is one of the most popular tourist destinations. It also has celebrities in its commercials who urge potential subscribers to try its products.
People Strategy at Domino's
Employees at Domino's are trained according to the training handbook and the development team's recommendations. The Dominos uniform is worn by all employees, emphasizing equality and the company's strong principles. In an Industry Integrated MBA, it is taught that when each employee is encouraged to offer constructive criticism on how to improve things in the classroom and through other development methods, employees feel more integrated into the organization. Their performance improves, and at the end of each month or week, the employee of the month or week receives a prize for his or her efforts. This does, in fact, foster healthy rivalry and aid in the growth of sales.
Process Strategy at Domino's
The brand's backbone is the service it provides for in-restaurant orders as well as online orders that can be picked up or delivered to your home. Customers wait in line and pick up their pizzas once the number is displayed at the Domino's restaurant. It guarantees thirty-minute delivery, because of which it prioritizes house deliveries first, although this has little impact on the overall operation. At Domino's, they ensure that our customers have the cleanest dining environment possible. The restaurant's housekeeping is overseen by a professional team.
Physical Evidence at Domino's
The most visible indication of Domino's success is its appealing family restaurants and undeniable selections. The personnel are dressed in traditional domino hats and T-shirts. Their unwavering commitment to delivering hot, fresh pizza in attractive packaging. People can also select from a variety of payment options. You can quickly track your order and place one online.
Marketing begins with determining the demands of customers and ends with the delivery and promotion of a finished product or service. Hence, determining the 7Ps of marketing is essential. To gain knowledge regarding the field of marketing, you can consider Integrated Business Management from The Bengal Institute Of Business Studies.