How online marketing built its way to the top amid a pandemic

Online marketing is taking the world by storm and is now an integral part of business development and growth. With the whole world moving towards digitalization, online marketing has slowly and steadily built its way to the top, and created a prominent position for itself in the world of marketing.

Here are some of the reasons why online marketing has made itself a permanent fixture in the corporate world during the pandemic - 

• Consumers are spending more time online than ever before - Even before the pandemic, many consumers chose to spend their time online making purchases. With the onset of the pandemic, and the rules for social distancing, the majority of consumers switched to online browsing and shopping. With the consumer base spending most of its time online, companies have invested in digital marketing - whether they are online ads, blogs, social media or all of the above. 

• Cost- Effective - Online marketing has proven to be more cost effective than other marketing methods. Not only is it cost-effective, but digital marketing also delivers results which caused several businesses to shift their marketing allocations from traditional media channels to digital online marketing tools and techniques. 

• Generating Better Revenue - Digital marketing techniques have proved to be very effective for businesses in delivering better profits. With better online marketing techniques, the growth expectancy for the revenue generation for companies is greater. 

• Brand Reputation - Digital marketing has the ability to attract a brand’s target audience. The audience for a specific brand is quite likely to know about the products and services that are being offered by the company. When a company delivers on the promises they make to its customers, it builds better relationships with the consumers and their satisfaction proves to be beneficial for the company’s brand reputation. 

With the growing popularity of online marketing in recent times, the demand for skilled marketing professionals has been steadily increasing. It has become quite apparent that digital marketing is the future of marketing and businesses, and this is the best time for individuals to get an MBA in Digital Marketing. 

There are many benefits to pursuing an MBA in Digital Marketing, but there are not too many colleges where the course is available and some colleges are not well-equipped to teach this program. However, BIBS is one of the few MBA colleges in Kolkata which offers an MBA in Digital Marketing. The faculty at BIBS is extremely knowledgeable and the students are mentored by corporate experts from the industry. They receive first-hand experience from corporates and are trained under live projects. If you are looking to pursue your MBA in Digital Marketing, then BIBS is one of the top MBA colleges in Kolkata that is well-equipped to teach this course.