Simon Sinek’s "What, Why and How" Principle That Every Management Student Should Know:

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Being a manager definitely empowers you to inspire others, that is why corporate professionals opt for Executive MBA programs in India. The idea is similar to any MBA program, except it’s an MBA for working professionals who are already out in the corporate world to upskill their leadership acumen. 

Simon Sinek, a British-American author, and a motivational speaker differentiates an effective leader who inspires others with relevant lessons that every aspiring CEO should be aware of.

The model employed by him is known as the Golden Circle, which elucidates how legendary leaders such as Martin Luther King Jr., Steve Jobs, and the Wright brothers were able to accomplish, while others who were just smart and hardworking, and sometimes better funded, were unable to do. The difference is in their framework of ‘WHY’. 

The concept of the Golden Circle is more than just a communication structure. Its principles are deeply rooted in humane decision-making tenets. The Golden Circle's operation corresponds exactly to how our brain operates. It can be used to enhance product development, hiring, marketing, sales, and enrich corporate culture. It explains the concept of loyalty and how to generate enough momentum to turn an idea into a social movement.


Why does your organization exist? Why would anyone care? Explain your WHY.

Most businesses discuss what they do and how they do it. Instead, they should mainly concentrate on why they are doing what they are doing. What is the goal or cause? What is its significance? These are the questions that must be answered and communicated in order to inspire others. People are more interested in the "why" of your product than the "what". 


These include specific actions taken to realize your "Why", e g., differentiating value proposition, defining your unique selling point (USP), or believing in your values and guiding principles.

We perform better in environments that reflect our own values and beliefs. Values or guiding principles must be verbs in order to be truly effective. It isn't integrity, but rather ‘always do the right thing.’ It's not innovation, but rather ‘looking at the problem from a different perspective.’ We have a clear idea of how to act in any situation because we articulate our values as verbs. We can hold each other accountable for measuring them and we can even create incentives around them.


What do you do? The result of why, rather the proof of why.

Leaders motivate others to take action. It’s important to understand that you can either manipulate, or inspire people's behaviour if you want to influence them. Manipulation may be effective in the short term, but it is a losing strategy over time. Great leaders do not impose their will on those around them. They arouse an interest in something. That inspiration will drive them to do excellent work.

Once you get clarity with the ‘Why’, you plan the ‘How’ to get the ‘What’. The underline of this lesson for every management aspirant to keep in mind is the importance of always making sure that the why, what, and how are clearly defined. 

The alumni of BIBS claim that the institute offers one of the best Executive MBA programs in India, and opens your mind to endless possibilities as well as opportunities. The well-known industry leaders and experienced faculty inspire and help define individual Golden Circles, hence you might as well enroll to make your ‘Why’ absolutely shine out.

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