The digital marketing industry evolves at such a quick pace that predicting what the future holds for digital marketing is practically impossible. Learned digital professionals claim that digital marketing will be a must-have for every business and so will the need to have digital professionals in your team. Hence, doing an MBA in Digital Marketing will be fruitful. In the digital world, competition is a driving force. And, if you want your company to succeed, you need to keep up with the latest technologies and methods for enhancing your internet visibility. The marketing department has experienced a surge of change as a result of Covid-19, and there are a plethora of tools and chances to connect consumers more effectively.
Here are 5 projections for digital marketing in the next five years.
Hybrid is the new normal
One trend that has become the new normal is the shift to hybrid events. While the pandemic did not initiate the hybrid event culture, it did force businesses to embrace it quickly in light of distant work and social isolation. For a more sustainable and inclusive experience, hybrid events mix in-person and virtual components.
Voice Powered Marketing
Smart speakers and "assistants" have been around for a while, but they truly took off in 2017 and 2018, as consumers overcame their inhibitions about talking to their phones and A flood of new consumer electronics, including Amazon Alexa and Google Home, have been released. There's no reason to believe that the mobile trend will slow down, and people will increasingly want to connect with their gadgets via hands-free technologies. Voice search is thought to fuel more than half of all search inquiries.
For search engines like Google, high-quality content has always been a major focus. Companies that focus on improving the user experience via the use of clear, appealing, engaging, and useful content may see an increase in rankings, leads, and conversions. A b-school that provides an Mba in Kolkata believes that content will be the king. If you do not produce captivating content and influence people’s thoughts you will lag behind.
Non-profits as opportunities
The worldwide pandemic has caused changes in a variety of domains. Customers have been indoctrinated with a sense of the significance of community and environmental values through Covid-19. Form alliances with nonprofits that are actively assisting the community, safeguarding the environment, and making the world a better place in general. You shouldn't, however, co-work with organisations solely for the purpose of marketing. Instead, make sure that the charitable objective of the organisation with which you partner aligns with your company's values.
Niche marketing is about focusing on a single product or service in order to form a closer bond with your target customer. With a specialized market, you can pay close attention to your audience's demands and know what they want. It enables you to position yourself as an expert and attract brand evangelists. You'll be able to concentrate more on the quality of your presentation and building relationships with a smaller group of people.
In the coming five years, digital marketing is going to take a huge turn. It is critical for all organisations, regardless of size or sector, to keep up with digital marketing trends. Increase engagement and loyalty in your digital marketing efforts by using high-quality, tailored content, and automating the key regular operations to save time. With an MBA in Digital Marketing from one of the Top B Schools in Kolkata you will be able to know all the nitty-gritty details of the trends and will be able to manage digital solely!