Embarking on an investment journey is a powerful step toward securing financial stability. Yet, for many individuals without prior experience, the idea of investing can feel overwhelming.
This is where Groww stepped in, igniting a mission to demystify investment for the tech-savvy generation of India.
Since its inception in 2016, Groww has been on a mission to simplify investments for the digital natives of India. Understanding the daunting nature of investment for inexperienced individuals, Groww sought to bridge the gap by providing a user-friendly platform that offers seamless access to diverse investment opportunities.
So if you’re wondering how Groww makes money, keep reading!
Groww operates on a "freemium" business model, which means it offers free access to its platform while generating revenue through various value-added services. The platform enables users to invest directly in mutual funds, stocks, and other financial instruments, making the investment process hassle-free and cost-effective.
Groww generates revenue through multiple channels. While basic features and access to the platform are free, the company offers premium features such as advisory services, tax planning, and investment planning, which are available at a nominal fee. Additionally, Groww earns a commission from asset management companies for mutual fund transactions and from brokerage firms for stock trading.
Headquartered in Bengaluru, Groww has rapidly gained traction and become one of India's leading investment platforms. The company boasts an impressive user base and has raised significant funding from renowned investors. With its customer-centric approach, user-friendly interface, and commitment to simplifying investments, Groww continues to scale new heights in the financial services industry.
Groww was founded by four passionate entrepreneurs - Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh. Their collective vision was to empower individuals by providing them with a simplified investment platform. Through their relentless efforts and commitment to innovation, they have transformed the way people invest, making Groww a household name in India's financial landscape.
In today's digital age, where financial security is paramount, Groww has emerged as a game-changing financial services platform in India. With a wide array of investment options, including mutual funds, stocks, US stocks, ETFs, IPOs, and F&Os, Groww has revolutionized the way people invest their money, eliminating the hassles and complexities associated with traditional investment avenues
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