It’s not enough to just be on social media anymore. To get the most out of it and stand apart from the competition, you should be actively looking at how you can position yourself and build relationships. This doesn’t mean you should post a thousand pictures of yourself and call it a day. Being active on social media is one of the most effective ways to grow your brand and connect with potential job opportunities.
It is important that you are aware of how your social media and your job search overlap. You should try and do everything within your abilities to make your profile as attractive as possible to the recruiters.
Here are some of the ways in which you can optimise your social media to improve your prospects -
- Your social life must be kept separate from your work life - Even though your social life may begin to start merging with your professional life, it is important to keep both these aspects separate. There must be a clear distinction between your social life and your professional life. In this respect, privacy settings are a huge relief and you can choose what you share publicly. You should go through your social media profiles carefully and evaluate what you should and should not be sharing on your social profiles.
- Optimizing your social media profiles - Your social media profiles should be optimized for search engines to give you a higher chance of appearing high when people search for certain types of information. Search engines look at a lot of factors when they’re evaluating a post, including the language used, whether images are embedding other content, and even whether other users are listed as followers because they are linked to your profile. Make sure to add relevant keywords for topics you’re likely to discuss on your profile and follow other people who could be useful sources of information.
- Social media as a promotional tool - There are times in life when you have greater capacity than others. This capacity, when combined with the right network, can help you stand apart from the competition. Many people don't realize how much social capital they have access to. They rely on it when they need to be convinced to take action or to engage with certain ideas. If you want to make a name for yourself as an expert in a particular field, you need to learn how to use social media effectively. When you do, it will help you stand out from other candidates and help your potential employers find you more easily.
- Maintaining the right connections - When looking for career-focused social networks to join, make sure that the majority of your connections are linked to your industry of interest. As a result, when someone reaches out to you about joining a networking site, it will be more likely that you will end up talking with someone who can help you in your job search rather than someone who already has one. However, LinkedIn is not solely for career planning. It can also be a fantastic source of networking within your industry if used correctly.
Being one of the best MBA institutes in Kolkata, BIBS prepares you for the future and the corporate world. We balance theoretical knowledge with practical exposure. The college offers various MBA courses in Kolkata and has recruiters from various companies visiting the college.
BIBS is one of the best MBA institutes in Kolkata that provides the best placement opportunities and has been ranked among 100 of Asia’s Best and fastest-growing education institutes in the Business School category. The college has an extremely knowledgeable faculty, and holds weekly corporate sessions for their students. BIBS also has an excellent placement cell and has had over 400+ companies visit the college for recruitments.