An experienced administrator with a demonstrated history of working in senior government positions, Mr. Sen also serves as a Managing Director of WBHIDCO and as Special Secretary to the Government of West Bengal, Department of Housing.
Skilled in Policy Formulation, Governance, Smart Cities, Information Technology Policy, Start Up Policy, Strategic Planning, and Public Administration, Mr. Sen has also served as Director of West Bengal Infrastructure Development Finance Corporation Limited and as Director of Durgapur Projects Ltd. Strong professional expertise in city development, urban analysis and democracy.
Mr. Sen has also trained at Harvard Business School and IMF Institute during his distinguished career.
Mr. Ghosh is the Promoter, Founder and CEO of and Bluebeaks Solutions, a Digital Transformation Consulting Firm as well as Salt n Soap, a technology platform for online grocery shopping. Mr. Ghosh is also an Angel Investor and serves on the Board of Directors of various technology start-ups.
Before his entrepreneurial stint, Mr. Ghosh was a Director with IBM and, prior to that, a Principal with PwC. With IBM and PwC Mr. Ghosh has worked extensively in India, USA, UK, SE Asia and China assisting Fortune 100 companies in formulating and implementing their digital strategies. Mr.Ghosh headed IBM’s ERP Practice for Bangalore and China before starting on his entrepreneurial journey.
A sales and marketing professional with over 18 years of experience, Mr. Chaturvedi has extensive experience working in telecom and prior to his current assignment at Tata Steel.
He has worked with Airtel as well as Tata Teleservices and is skilled in business development, Key Accounts handling and Customer Relationship Management.
He is also Gold Certified in the Business Excellence Leadership Program (TBEM) as well as Certified Scrum Master.
A Techno Marketer with over 18 years of experience specializing in Business Strategy, Marketing and Technology (Service Oriented Architecture & Enterprise Architecture), Mr. Das brings to the table a unique flavor of ‘Business – Marketing’ alignment.
Mr. Das has always been involved in Organization Model Development. Apart from creating the UrsDigitally business model from scratch as a co-founder and Director, he has been instrumental in setting up the Enterprise Architecture Practice in PwC in his previous stint.
InQube Innoventures, incubates “Innovative Inclusive Initiatives” and currently, Mr. Kar is involved in incubating several start-ups in the areas of Technology, Education, Healthcare, BPM, Skill Development, Data Analytics and Agriculture.
Earlier, Mr. Kar Co-Founded a US based Healthcare Services company which was finally acquired by the World’s largest employee benefits organization for US$ 140 Million.
Mr. Kalyan Kar is currently the Chairman of the National Education, HR & Skill Development Expert Committee of the Indian Chamber of Commerce as well as the Executive Committee of Bengal Chamber and Innovation & IT Sub-Committee of CII.
Advertising writer. Digital Marketer. Bi-lingual lyricist. Scriptwriter. Director. Networker. Panelist for social media. Learner. Unlearner are just a few words to describe Mr. Sen.
He currently heads digital initiatives at JWT Kolkata. He is responsible for conceptualisation, strategy and implementation of brand communication across Social, Mobile, Analytics and Cloud (SMAC).
He has worked across verticals in Advertising and Telecom with Global/Regional teams and has business interests & collaborations across Advertising, Brand Consultancy, Cinema, Mobile, Music and Sports Marketing.
With a rich and varied experience of over 25 years in the field of IT, Mr. Dutt has worked on different projects at IBM over the last 8 years.
As Key Account Manager, Large Corporates & Captives, Large Utilities and Distribution Franchisees and Large Government Clients, Mr. Dutt has worked on various projects including Smarter Cities and GBS India.
Prior to that, he has worked with TCS and has varied experience in Oracle Applications, SAP, Energy Resource and Utilities, and Sales.
Mr. Dutta has over 25 years of experience in the advertising industry, at companies like Madison, Havas Media, Rediffusion, HTA and Clarion.
Currently, at Mindshare, he manages the entire branch operations including Media Planning, Media Buying, Client Relationships and Media Relations.
He specializes in Formulating strategic media plans & working out 360o media solutions for clients. He is also an expert at data analytics for insights into Targeting, Market Prioritization and Media Touchpoints.
Kolkata, 22nd September 2018: According to industry experts, marketing has changed more in the past 2 years than it has in the last fifty. Traditional marketing methods in isolation aren't enough to efficiently drive business goals related to promotion, customer connect, lead generation & sales; and digital intervention is now key for any brand to attain agility and growth. As the digital marketing world experiences a major upward trend, the demand for digital marketing expertise is rising.
Bengal Institute of Business Studies (BIBS), a premier management institution based out of Kolkata today organised a Seminar titled “The Future of Digital Marketing” for its PGDPM students at Vivekanand Hall, Ramkrishna Mission, Institute of Culture, Golpark, Kolkata.
Eminent speakers like Debashis Sen, IAS, Additional Chief Secretary, Dept. Of Information technology & Electronics, Govt of West Bengal, Surojit Sen, Associate Vice President & Client Services Director, Digital, JWT, Kalyan Kar, Co-Founder, InQube Innoventures, Atanu Ghosh, Promoter, Founder and CEO, Salt n Soap, Mitul Das, CEO, UrsDigitally, Gangesh Chaturvedi, Head KVHS & Digital Projects, Tata Steel, Atanu Dutt, Senior Managing Consultant, IBM India Pvt Ltd, Raj Datta, Partner, Client Leadership East, Mindshare, Group M were present on the occasion and emphasised the importance and future of Digital Marketing.
Speaking in this occasion Vidur Kapoor, Chairman, BIBS, said, "As consumer behaviour is changing, conventional marketing is changing by leaps & bounds too. With so less time available to consume traditional media, corporates are finding new technologies to send across brand messages to their target audience. Digital marketing is the most promising of all new age media. Hence, BIBS launched a course PGPDM (Post Graduate Progamme in Digital Marketing) that would arm future marketers with the relevant skill set."
Digital Marketing is not only the future; it’s a need of today. The opportunities for a Digital Marketing professional are huge in India right now. The Internet users have reached up to around 500 million and we have become a country with the world’s 3rd largest internet population and within the next 3 years, additional 300 million will get added to the population accessing the Internet in India. The current increase rate is measured at around 35%. The industry has approx. 8 lacs job options at present and is anticipating an increasing need in the digital space within the coming years.
Looking at the future of Digital Marketing with an objective of giving quality education to the students, BIBS has started a 2 year full-time management programme, the PGPDM; it gives students a deeper understanding of the digital marketing curriculum through an industry led team of experts. The course consists of 12 -15 months of intensive class room training followed by 6-8 months of industry internships. What’s more you get to lay hands on multiple live projects and also acquire in-built certifications from Google, Face book, Twitter, Hubspot amongst others.
Students, officials, faculties from BIBS and other guests were present on this occasion.
Bengal Institute of Business Studies ( BIBS) is a premier management institution based out of Kolkata and has been adjudged as the 2nd best B School in Kolkata by Times B School survey and rated A** by CRISIL, the only B School in West Bengal to get this honour. The institute is also tied up with NSE Academy & PwC in offering industry-aligned courses
CoursesFees StructureBIBS AdvantagePlacement
"BIBS taught me the value of Experiential Learning through Industry Mentors and Corporate Sessions that taught us the values and the reality of the Business World. I was able to perform beyond expectations which resulted in me getting a Final Placement with DSP Mutual Fund."
"I have seen myself develop from a confused graduate to a capable and confident management professional waiting to take on the world. At BIBS I was trained on industry readiness from Day 1 by both mentors as well as corporate. The result is a final placement at Birla Opus."
"I am so happy to be starting my career at Mondelez. Through the MBA Course, the mentorship, attention on developing skills and industry endorsed knowledge and skills coupled with the best industry mentorship has given me a great career in this field."
"At BIBS, I was able to practice all the skills that I learnt in class in practical assignments and corporate projects. The placement preparation was detailed and tailored to my skills. This led to a phenomenal final placement with Asian Paints."
"Thank you BIBS for making my MBA dreams come true. I have learned so many things & developed my skills with the efforts of my faculty & mentors. I have a great Final placement at HSBC MF today thanks to the efforts of BIBS to create wonderful MBA talent."
"Thank you BIBS for making my MBA dreams come true. I have learned so many things & developed my skills with the efforts of my faculty & mentors. I have a great Final placement at Ernst &Young today thanks to the efforts of BIBS to create wonderful MBA talent."
"The Faculty and the mentors at BIBS are a world class combination that groom you to become industry ready as well as experienced in the ways of the corporate world. Add to that the practical projects, competitions and industry visits and you get a final placement with EXIDE."
"At BIBS, I was able to practice all the skills that I learnt in class in practical assignments and corporate projects. The placement preparation was detailed and tailored to my skills. This led to a phenomenal final placement with Reliance."
"I am so happy to be placed in GCPL. I am lucky to have chosen BIBS for my MBA. The faculty here ensured that I learnt all the things necessary to be successful in the corporate world. Excellent mentorship by the best corporate mentors helped me become industry ready."
"I am so happy to be placed in Marico. I am lucky to have chosen BIBS for my MBA. The faculty here ensured that I learnt all the things necessary to be successful in the corporate world. Excellent mentorship by the best corporate mentors helped me become industry ready."
"BIBS has brought out the best in me by teaching practical ways to develop knowledge, talent and skills. The phenomenal industry interface helped us learn the ways of the world and that has led to a dream final placement with ITC."
"I would like to thank the faculty and mentors helping me take on the world. Activities, games, competitions and constant evaluation and placement training helped us bring out pur talent for the corporate world to see. I was rewarded for my efforts with a placement at Aditya Birla MF."
"I'm Nabanita Saha (Business Analytics and Data Science, '22-'24), am deeply grateful to the Bengal Institute of Business Studies for its exceptional education and faculty support. I'm proud to have secured an Assistant Manager position at Star Health's Analytical Department, thanks to BIBS for shaping my career success."
“I'm Sunayana Chowdhury & I'm filled with emotions as I share my success. BIBS has been my growth center, and I'm grateful for the opportunity. I've secured my dream role as an Associate Research Analyst at Euromonitor in Bangalore. Thank you to HOD of Business Analytics, and the placement team for their unwavering support. ”
“Hi everyone, I'm Zayd Ahmed Khan from the PGPBM 22-24 batch. I'm excited to have my final placement at Coffee Day Beverages. I want to thank BIBS for their incredible support and facilities which made my MBA journey truly life-changing.”
“I'm, Kasturi Mazumder (PGPBM '22-'24), am thrilled to share my placement at Reliance Consumer Products Limited. I owe this success to the exceptional training and opportunities provided by the faculty and placement cell. As I begin this new chapter, I'm grateful for the lessons and experiences gained here. This strong foundation will guide me towards future achievements.”
“Hi, I'm Shivam Agarwal & I'm delighted to share my MBA experience at BIBS and securing a job at Reliance Industries. The program equipped me with essential corporate skills and offered a platform for impactful contributions. Rigorous preparation and interviews led to my job offer, marking a rewarding journey.”
“I am Abira Dey from Batch PGPBM 22-24. I am delighted to share my placement in Coffee Day Beverages. From the vibrant campus life to the enriching academic experiences, each moment at BIBS has contributed to my personal and professional growth. This transformative chapter has equipped me with knowledge, skills, and memories for the future."
“I am Akash Sharma from the PGPBM batch 2022-24. I am elated to share with you all that I have secured my placement at Polycab India and I want to take this opportunity to thank all the teachers and faculties for all the wonderful sessions and the rigorous training.”
“Hi, I'm Ankit Banerjee from PGPEX, 2023-25 Batch. In the past one year, my journey at BIBS has enabled me to network with a lot of diverse industry professionals & the classes led by corporate honchos has helped me alleviate my performance in my current role. ”
“Hello everyone, this is Abhiroop Saha from PGPFM 22-24 batch, I am extremely delighted to secure a placement at Camptra Technologies Pvt Ltd. Hoping to embark on this new journey as an MBA from BIBS. Big thanks to all the faculties who helped me along the way and played a pivotal part in my success and career growth.”
“I'm Khushboo Gupta (PGPFM '22-'24), am grateful for my MBA journey at Bengal Institute of Business Studies. I'm excited to apply the lessons learned at Camptra. The past years have been transformative, filled with growth and unforgettable experiences. I thank the faculty for their guidance and mentorship. Thank you, BIBS!”
Chairman and MD - Balmer Lawrie & Co. Ltd.
"Keep working towards your goals with a strong mind set. You should always interact and be ready to take responsibility.70% of Success is about Attitude and 30% is Domain knowledge."
Chief Manager - Human Resource - Reliance Trends
"It is great pleasure partnering with BIBS towards acquiring trained manpower. BIBS provides instant solutions to our requirements. We have hired managers for my stores and they are all performing well."
HR - East - ITC
"Placement process was carried out very cordially. The team at BIBS have always been very warm, responsive and efficient. The Placement Process was very smooth."
Assistant Manager - HR UAE Exchange – Dubai
"The candidates that we have hired from your institute has been doing excellent, in fact candidates hired last year have already been placed to various departments internally which is a great achievement in itself."
Director - Personnel & IR - Coal India
"Be clear about your goals and then put passion into it along with your hard work. Decide what you are passionate about then put all efforts towards it."
HR Officer - Nestle
"The students that we have recruited from BIBS are very stable in the organization and part of the high performance bracket. Wish to hire more talents from BIBS in future."
MD and CEO - Bandhan Bank
"The True element of Success are Passion, Hardwork and Determination. That's the PhD you need to success"
Managing Director - Patton Group
"BIBS is doing a phenomenal job by educating students through Industry. The students displayed a sense of keep inquiry which reflected their intelligence, Knowledge and maturity. I wish BIBS and the student success."
Managing Director - Keventer Agro Ltd
"Roll up your sleeves and know the business. You need to develop people who will take over the business grow and learn under you. Extremely refreshing experience to meet the young, enthusiastic batch."
TM International Logistics Ltd. | (A TATA Group Company)
"BIBS students are wonderful. They have been mentored and groomed in very high standards and I am sure they will excel in their careers."
HR Head (Deloitte)
"It feels really wonderful to have interacted with the students of BIBS. They are very energetic."
Sales and Marketing (SAMSUNG)
"The students were very attentive and interactive. The questions they asked were quite relevant. Looking forward to have more sessions with BIBS students."
HR Head (GSK)
"BIBS students are doing well for themselves. We look forward to hiring more students from here. the grooming at BIBS has helped them learn the tricks of the trade."
CEO (SREI)
"Students must meet more industry experts from various industries. The students of BIBS are a good bunch of budding managers and I wish them all the best."
"Managing Director (Ambuja Realty)
It was a wonderful experience to interact with the students of BIBS."
Zonal HR Head (Mahindra Finance)
"It's been an enriching learning experience interacting with the BIBS students. They have immense potential."
President (Pidilite)
"I liked the students' way of interaction with the faculty during the course of my interaction with them. All the best to the students and BIBS."
Regional Manager-HR (Dabur)
“It is amazing to see a business school calibrating Industry with Education. Students of the MBA-IBM Program will definitely get the edge amongst competition with the work experience. I wish BIBS all the best and I am sure that this will brighten the careers for BIBS Students.”
Associate Director (Pepsico)
“Students in today's competitive environment need to come out of their theoretical base and have more of practical oriented learning. This program provides and MBA aspirant with priceless experience, something that can never be replicated with any other learning.”
Divisional Sales Manager (Parle)
“There is no value greater than that of work experience. What we learn practically is always more relevant than theory. With the MBA-IBM Program, the students get more than just management knowledge, they get actual work exposure which will always give them an advantage in their careers. I wish them all the best.”
HRBP - East, Godrej Consumer Products Limited
“We hired interns from BIBS, we had an overall good experience. Students were enthusiastic, and the corporate relations team was very helpful and cooperative.
In the internship, the interns showed keep intrest in picking up new things. The projects turned out to be well and we were able to find good talent to join us for full time roles. ”
Senior Manager - Taxation Ernst & Young
“It was wonderful experience with BIBS recruitment Team and students, they are talented and performing extremely well.”
IAS Additional Chief Secretary, Govt of West Bengal, IT & Electronics
“Digital marketing is the in thing and certainly has a great employment prospect. The Digital marketing space is increasing very rapidly and I think it's a very bright and relevant idea to have course.”
Regional Operations Manager DHL
“Customer demand is making the supply chain and logistics industry highly competitive by creating broader scopes. The Supply chain covers multiple aspects, like manufacturing, warehousing, packaging, transportation and last mile delivery etc.”
Managing Director - TM International Logistics
“In the supply chain and logistics industry, we need to develop our social quotient in order to be successful in Corporate life.”
Regional Head HR, Admin & CSR Sony India
“The BIBS Executive program will enhance skill and efficiency, restore confidence and retrain critical resource, career growth and build up talent pool to enhance capacity. I wish BIBS all the best in taking lead and partnering with Industry for coaching and learning. All the best..”
Program Director - Mindtree
“Every organization looks to enhance their workforce by making existing employees capable to grow within the organization. The MBA - PGPEX programme with additional skills is a very good industry fit for existing employees. Our Best wishes to BIBS.”
State Head - SBI Mutual Fund
“We found that the MBA - FM students are very bright and enterprising. We at SBI Mutual Fund are proud to associate with BIBS for on the job training leading to Final Placements.”
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