The Indian fashion industry is undergoing a rapid transformation driven by rising digital adoption, growing customer expectations for instant gratification, and the increasing need for agile operations. Among the new-age brands redefining the landscape, Snitch - led by its CEO and Founder, Siddharth Dungarwal - stands out with a disruptive, customer-first logistics model that delivers ultra-fast shipping and highly reliable fulfilment.This case study explores how Snitch evolved its operations, redefined fashion supply chain management, and set a new benchmark for fashion logistics in India.
The rise of D2C brands and the dominance of eCommerce have changed how modern consumers shop for fashion. With trends shifting within weeks and customers expecting shorter delivery windows, brands must move from traditional supply chains to agile, technology-driven systems.
Snitch recognised this shift early. While most fashion brands struggled with delayed deliveries, high return rates, and fragmented operations, Snitch positioned itself as a brand built on speed, accuracy, and operational intelligence.
Their biggest leap came with the launch of 60-minute fashion delivery, a move previously unheard of in India’s fashion space. This innovative step demonstrated how a brand could convert fashion supply chain management into a competitive advantage.
Before Snitch streamlined its backend, the brand faced common industry-wide challenges:
Inventory was maintained across multiple warehouses and regional hubs, leading to frequent stock mismatches.
Order routing lacked automation, often causing delays and last-mile inefficiencies.
With fashion being a high-returns category, Snitch needed stronger quality control and faster post-purchase workflows.
Meeting the expectations of urban customers for faster delivery required a major overhaul of their logistics network.
These challenges collectively pushed Snitch to rethink its operational DNA.
Snitch’s transformation journey is anchored in digital innovation. Their adoption of cutting-edge eCommerce logistics solutions enabled the brand to bring unprecedented speed and accuracy to their operations.
Snitch implemented a centralised inventory platform offering real-time SKU-level visibility. This reduced stockouts, eliminated duplication, and strengthened demand forecasting.
Orders began routing automatically to the nearest micro-warehouse or partner delivery point, reducing last-mile travel time and operational bottlenecks.
This was a core enabler behind their Snitch fashion logistics model.
To support 60-minute delivery in major cities, Snitch expanded into micro-fulfilment infrastructure—small, strategically located dark stores holding high-moving inventory.
Leveraging AI helped Snitch predict trending styles, optimize replenishment cycles and maintain lean, fast-moving inventory.
Automation in return pickups, quality checks, and reintegration significantly reduced the turnaround time of returned products.
These advancements collectively strengthened Snitch’s backbone of digital transformation in the fashion supply chain.
Snitch introduced a game-changing offering—delivery within 60 minutes—redefining quick-commerce within the fashion category.
The innovation is not merely logistical—it is a testament to what modern, agile fashion logistics can achieve when built with technology and customer experience at the centre.
Snitch’s operational redesign delivered measurable outcomes:
Automation and MFCs allowed orders to be processed significantly faster.
With better assortment freshness and automated QC, return rates stabilized.
AI-led forecasting optimised production schedules and reduced dead stock.
Fast delivery and reliable service built trust, strengthening brand stickiness.
Snitch now operates as a case study for effective, tech-enabled fashion supply chain management in India.
Snitch’s journey demonstrates critical lessons for aspiring professionals pursuing an MBA in supply chain management in India:
For MBA students, especially those specialising in operations and logistics, Snitch offers a real-world example of:
Snitch’s story is a powerful reminder that the future of fashion lies in data-driven operations, instant delivery models, and smart logistics design. As one of the Top MBA colleges in Kolkata, BIBS (Bengal Institute of Business Studies) integrates such real-world case studies into its curriculum to equip students with industry-ready skills.
Whether you aim to lead operations for a fast-growing D2C brand or want to master fashion supply chain management, BIBS offers a specialised learning ecosystem, expert faculty, practical exposure, and corporate-driven pedagogy that prepares you to excel.
For aspirants looking to pursue an MBA in Supply Chain Management in India, BIBS stands as a trusted institution where managerial knowledge meets real industry application.
Posted on Nov 26, 2025
Categories Supply Chain Management
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