In the realm of ever-evolving advancements, artificial intelligence has taken over the technological world. One of the by-products is ChatGPT. Since its launch, more businesses have been seeking cr ...

"Music heals." Well, with this belief, the founders of BoAt, Aman Gupta and Sameer Mehta were looking to create something that would connect music to a person’s soul, and transcend them into ...

What's the first name that comes to your mind when you hear the word chocolates?

We know it's Cadbury!

But have you wondered how did Cadbury become the 2nd largest confectionery bra ...

In this era where social media rules, every brand wants to go viral to grab the attention of the masses.
While the purpose is to be the talk among as many people as possible, the brands also a ...

Business has only two functions-Marketing, and Innovation.

While we know how important marketing is for any brand, CRED has proved that through its practices. CRED's marketing strategies no ...

Approximately since 2019, the digital marketing industry has seen steep growth. While covid acted as a catalyst and the world shifted to online platforms, digital marketing has become crucial for b ...

The rise of the metaverse has augmented the current digital marketing strategies while building a fortune of exciting new roles—and if you have the right skills, they could be yours for the t ...

Consumers are always a little skeptical about the procedures and raw materials that are used in these cosmetics As a result, a new era of organic cosmetic products is emerging, which are produced u ...

Kolkata’s digital marketing scene exploded around the mid-2010s. Businesses suddenly realized their customers were more likely to be scrolling through social media than attending trade shows. ...

The e-commerce industry has flourished in the last ten years, providing consumers with faster delivery options and a convenient shopping experience. One of the e-commerce platforms that has taken t ...